I’m Thulasi Seda Raman, a Creative Art Director and Creative Strategist who helps brands grow through visual storytelling, digital campaign strategy, and localized creative across global markets. With 10+ years of experience, I lead end-to-end creative from concept to production, coordinating video, motion graphics, and performance-driven digital content while keeping brand consistency strong across diverse audiences. I thrive in multicultural, cross-functional teams where analytics and creative craft work together. I’ve delivered multi-platform campaigns across regions and languages (including Chinese, Thai, Japanese, Korean, Hindi, Malay, Dutch, German, Indonesian, French, and Spanish), improving engagement and conversions through smarter creative decisions and AI-assisted workflows.…

Thulasi Seda Raman

I’m Thulasi Seda Raman, a Creative Art Director and Creative Strategist who helps brands grow through visual storytelling, digital campaign strategy, and localized creative across global markets. With 10+ years of experience, I lead end-to-end creative from concept to production, coordinating video, motion graphics, and performance-driven digital content while keeping brand consistency strong across diverse audiences. I thrive in multicultural, cross-functional teams where analytics and creative craft work together. I’ve delivered multi-platform campaigns across regions and languages (including Chinese, Thai, Japanese, Korean, Hindi, Malay, Dutch, German, Indonesian, French, and Spanish), improving engagement and conversions through smarter creative decisions and AI-assisted workflows.…

Available to hire

I’m Thulasi Seda Raman, a Creative Art Director and Creative Strategist who helps brands grow through visual storytelling, digital campaign strategy, and localized creative across global markets. With 10+ years of experience, I lead end-to-end creative from concept to production, coordinating video, motion graphics, and performance-driven digital content while keeping brand consistency strong across diverse audiences.

I thrive in multicultural, cross-functional teams where analytics and creative craft work together. I’ve delivered multi-platform campaigns across regions and languages (including Chinese, Thai, Japanese, Korean, Hindi, Malay, Dutch, German, Indonesian, French, and Spanish), improving engagement and conversions through smarter creative decisions and AI-assisted workflows.

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Language

Chinese
Advanced
English
Fluent
Tamil
Fluent

Work Experience

Creative Specialist Global at Healy World International Pte Ltd
July 1, 2021 - Present
Lead global creative strategy and execution across multicultural markets. Drive campaign localisation for key regions (Chinese Traditional/Simplified, Thai, Japanese, Korean, Hindi, Malay, Dutch, German, Indonesian, French, and Spanish) while maintaining global brand consistency. Oversee video production, digital content creation, and multi-channel campaign deployment. Partner with marketing and international stakeholders to deliver business-driven creative solutions.
Creative Director at DJ Tele / Philliptone Pte Ltd
March 1, 2018 - July 31, 2021
Led end-to-end digital and e-commerce ecosystem across Shopify, Qoo10, Lazada, Shopee, Facebook, and Instagram. Developed branding and advertising strategy, and supported website optimization to improve conversions and retention. Executed cross-platform campaigns guided by performance data and insights, managing product launches and promotions across six key online platforms.
Graphic Designer APAC at Sunlight Sports Pte Ltd (Li-Ning Singapore)
July 1, 2016 - March 31, 2018
Created market-specific branding assets for Malaysia, Indonesia, Sri Lanka, Cambodia, and India. Produced domestic and international campaign visuals aligned with global brand guidelines. Designed retail, event, and promotional materials to strengthen regional brand presence.
Digital Specialist at Stamford Education Pte Ltd
December 1, 2015 - June 30, 2016
Managed the full creative lifecycle from design production to performance tracking. Designed EDMs, signage, and digital advertisements across Facebook and Instagram. Analyzed campaign performance using Google Analytics to optimize marketing results.

Education

Bachelor in Communications & Media Studies at Murdoch University (Kaplan)
January 11, 2030 - September 24, 2026
Diploma in New Media at Republic Polytechnic
January 11, 2030 - September 24, 2026

Qualifications

WSQ Mastering The Art of Using AI in Videography
January 1, 2025 - September 24, 2026
Video Design Studies
January 1, 2022 - September 24, 2026
Interactive Media Design
January 1, 2018 - September 24, 2026
UI & UX Design
January 1, 2018 - September 24, 2026

Industry Experience

Media & Entertainment, Retail, Education, Consumer Goods