Marketing Trainee at COLEAD

-Content Creation: Collaborating with the INFOCOM and Social media teams to create fresh and new content ideas for their social media accounts (X, Facebook, Instagram, TikTok, BlueSky, and LinkedIn). Also aimed to promote and bring value to the work of my department (Market Insights department), by creating promotional and informational posts on their work and deliverables. I also created and appeared on videos for COLEAD. - Creation and Management of Events: I was tasked with creating and promoting the webinars organised by the Market Insights department, from preparing the slides to email and social media promotion, as well as creating the Zoom links and establishing the webinar format. I also attended events. In this case, I attended Fruit Logistica, along with the COLEAD team. I did a lot of networking and attended relevant conferences to gain insights on specific topics important to our department. -Benchmarking and Market Research: I had to conduct market research for two major projects. I first had to benchmark companies and their social media to understand their brand communication strategies better so that I could deliver a report on which strategies to adopt and what aspects to focus on when creating content for COLEAD. I also had to benchmark another set of companies to comprehend their data collection methods and analyse their deliverables, examining whether they featured dashboards, graphs, maps, and how well these were presented, if they were free for use, or even if they were user-friendly. This work concluded in a report and presentation in which I explained my findings.

Marketing Trainee at COLEAD

Benchmarking and conducting marketing research on more than 15 companies, showing perseverance and analytical skills. Worked with the Social Media team to create fresh content, providing contributions and ideas. Developed a marketing plan to help COLEAD find 6 solutions and opportunities in their operations.

Marketing Trainee at COLEAD

Benchmarked and conducted marketing research on more than 15 companies, demonstrating perseverance and analytical skills. Collaborated with the Social Media team to create fresh content and contributed ideas. Developed a marketing plan to identify 6 solutions and opportunities to improve COLEAD's operations.

Marketing and Operations Intern at Movijovem / Pousadas da Juventude

Analyzed the hostel market in Portugal and at least 5 competitors; visited more than 3 establishments to evaluate competitors and their operations, developing a detailed mindset. Conducted an evaluation of Pousadas, including strengths and weaknesses, and provided 5 specific solutions with implementations, displaying problem-solving skills.

Marketing and Operations Intern at Movijovem / Pousadas da Juventude

Analyzed the hostel market in Portugal and at least 5 competitors to inform strategy. Visited more than 3 establishments to evaluate operations. Conducted a SWOT-like evaluation of Pousadas and provided 5 actionable solutions with implementations.

Marketing and Operations Intern at Movijovem

-Market Analysis: I first had to analyse the hostel market in Portugal, to have an understanding of the competition that Movijovem was facing, and then make a decision on which competitors are worth analysing further. -Competitor Evaluation: Once the relevant competitors were identified, I had to conduct further research on their hostels and visit their establishments. During the visit, I would note relevant features and characteristics worth highlighting and hold brief interviews with representatives of the hostels to better understand their strategies. -Movijovem Evaluation: Once the competitor analysis was ready, it was time to evaluate Movijovem. To do so, I also visited two of their hostels. I then identified specific problems within Movijovem by benchmarking with the competitors. -Strategy creation: I then aimed to create some concrete solutions to improve Movijovem's operations, and listed a step-by-step approach to execute these solutions.

Digital Marketing Intern at ISF – International School of Flanders

Carried out marketing research to find 10 suitable solutions for the school's digital strategy. Came up with digital marketing approaches according to the school's needs to reach better exposure using critical thinking. Created content for the four school social media accounts and the website, displaying creativity.

Digital Marketing Intern at International School of Flanders (ISF)

Carried out marketing research to identify 10 suitable solutions for the school's digital strategy. Developed digital marketing approaches aligned with the school's needs to improve exposure using critical thinking. Created content for the school's four social media accounts and website.

Digital Marketing Intern at International School of Flanders (ISF)

-Social Media Management: I was tasked to manage the social media accounts of both ISF schools (one in Tervuren, one in Waterloo), and develop content on the 3 different platforms that they were present on (Facebook, Instagram, X). I came up with fresh and new ideas, and proposed participation from students to raise the interaction levels of the posts. For example, I created a video series which aimed to highlight students and their interests. -Digital Strategy: I tried to inspire myself with other International schools, and benchmarked their social media strategies to identify new ideas and areas to improve the content. I also provided a document with the report on the different international schools that I benchmarked.