Award-winning Creative Director & Cultural Strategist I turn ambitious ideas into world-class brand experiences, products, and content. I led Macy’s first metaverse (Webby Award) and create immersive, culturally tuned work across all sorts of industries and fields.—bridging physical and digital with real impact. From brand platforms and campaign worlds to pitch-winning decks and sharp copy, I move teams from vision to delivery—fast. Global perspective (US/EU/MENA/APAC/LATAM), fluent in six languages, sustainability-driven. Available for: Creative Direction, Brand & AI Strategy, Marketing Strategy, Art Direction, Presentation & Content Design, Copywriting, Graphic Design, Brand Design & World Building. Let’s make something iconic.…

Tiago Valente

Award-winning Creative Director & Cultural Strategist I turn ambitious ideas into world-class brand experiences, products, and content. I led Macy’s first metaverse (Webby Award) and create immersive, culturally tuned work across all sorts of industries and fields.—bridging physical and digital with real impact. From brand platforms and campaign worlds to pitch-winning decks and sharp copy, I move teams from vision to delivery—fast. Global perspective (US/EU/MENA/APAC/LATAM), fluent in six languages, sustainability-driven. Available for: Creative Direction, Brand & AI Strategy, Marketing Strategy, Art Direction, Presentation & Content Design, Copywriting, Graphic Design, Brand Design & World Building. Let’s make something iconic.…

Available to hire

Award-winning Creative Director & Cultural Strategist
I turn ambitious ideas into world-class brand experiences, products, and content. I led Macy’s first metaverse (Webby Award) and create immersive, culturally tuned work across all sorts of industries and fields.—bridging physical and digital with real impact. From brand platforms and campaign worlds to pitch-winning decks and sharp copy, I move teams from vision to delivery—fast.

Global perspective (US/EU/MENA/APAC/LATAM), fluent in six languages, sustainability-driven.
Available for: Creative Direction, Brand & AI Strategy, Marketing Strategy, Art Direction, Presentation & Content Design, Copywriting, Graphic Design, Brand Design & World Building.

Let’s make something iconic.

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Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Fluent
French
Fluent
Italian
Advanced
Chinese
Intermediate

Work Experience

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Education

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Qualifications

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    Macy's Metaverse

    (Project URL here: https://www.twine.net/signin )

    Working together with Journee, Tiago Valente in his role as Global Creative Director, Macy’s aim was to set foot on new digital ground, finding a novel way to reach a new audience while rewarding their loyal customers. The goal? To drive engagement and interest in America’s most loved department store, all through an immersive & entertaining style experience that is as much future forward as it is reflective of their rich history.

    We created a new home for this history, encouraging brand loyalty and rewarding Macy’s customer base through a new platform and its future activations.

    Mstylelab, is a new place to connect, shop and explore fashion’s future in an immersive space. The platform has already shown great potential to disrupt traditional retail experiences and redefine how consumers interact with fashion brands.

    The creation of Macy’s first ever immersive experience in the Metaverse, achievied the largest media launch in the business’ history with the Macy’s Metaverse, reaching 775M people around the world ahead of their Thanksgiving Parade.

    This experience is a winner of a Webby Award in the category of AI, Metaverse & Virtual ~ Retail & Shopping.