Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Digital marketing specialist with 5+ years across performance marketing and content. Hands-on with Meta Ads and Google Ads; grew the Instagram channels of 3 brands, producing Reels and video edited in CapCut and Adobe Premiere Pro. Native Spanish · fluent English.…

Cristian Urien

Digital Marketer, Performance Marketer, Marketing Strategist, +2





Digital marketing specialist with 5+ years across performance marketing and content. Hands-on with Meta Ads and Google Ads; grew the Instagram channels of 3 brands, producing Reels and video edited in CapCut and Adobe Premiere Pro. Native Spanish · fluent English.…

Available to hire

Digital marketing specialist with 5+ years across performance marketing and content. Hands-on with Meta Ads and
Google Ads; grew the Instagram channels of 3 brands, producing Reels and video edited in CapCut and Adobe Premiere
Pro. Native Spanish · fluent English.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Founder — Product & Growth at Hockia

January 1, 2025 - Present

Built and launched an end-to-end networking app for field hockey, including frontend/backend development with AI-assisted development, plus the website and landing pages. Grew to 300+ real users with 48.1% WAU/MAU stickiness through a fully organic Instagram channel.

Marketing Manager — Product Marketing & Growth at KYKUYO / SOLAR

January 1, 2022 - Present

Managed paid user acquisition for a location-based AR mobile game on Meta Ads and Google Ads, including audience segmentation, creative testing (A/B), and CPI/conversion optimization; reached 4,419 players across 122 countries in beta. Led the brand’s end-to-end social media strategy (Reels, Stories, content series, and partnerships with brands and NGOs). Produced trailers and short-form videos (CapCut, Adobe Premiere Pro) and analyzed performance using Apache Superset.

Digital Marketing & Social Media Planner at Green Day (eco-friendly e-commerce on Shopify)

January 1, 2021 - January 1, 2022

Planned and managed digital marketing across two markets, producing 330+ posts on Instagram and Facebook, and covering SEO/SEM, Google Ads, email marketing, influencer campaigns, and CRM (Zoho).

Demand Planner at Avon

January 1, 2015 - January 1, 2017

Handled demand forecasting and stock planning while coordinating with sales and marketing.