I’m an Art Director and Designer with over 5 years’ experience, backed by nearly 9 years in the industry. I focus on delivering bold, effective campaigns. I love the whole creative process, from crafting the initial mood boards and visual direction to designing for every channel. I take pride in owning projects, working closely with clients, and taking a lead role at shoots. I’m skilled in Adobe Suite and Figma, and I’m always exploring how new AI tools can sharpen the work. I also have a passion for mentoring and look forward to doing more of it. Off the clock, I’m an aspiring sailor, calisthenics lover, and plant-based cook.…

Tiana Gibbons-Campbell

I’m an Art Director and Designer with over 5 years’ experience, backed by nearly 9 years in the industry. I focus on delivering bold, effective campaigns. I love the whole creative process, from crafting the initial mood boards and visual direction to designing for every channel. I take pride in owning projects, working closely with clients, and taking a lead role at shoots. I’m skilled in Adobe Suite and Figma, and I’m always exploring how new AI tools can sharpen the work. I also have a passion for mentoring and look forward to doing more of it. Off the clock, I’m an aspiring sailor, calisthenics lover, and plant-based cook.…

Available to hire

I’m an Art Director and Designer with over 5 years’ experience, backed by nearly 9 years in the industry. I focus on delivering bold, effective campaigns. I love the whole creative process, from crafting the initial mood boards and visual direction to designing for every channel.

I take pride in owning projects, working closely with clients, and taking a lead role at shoots. I’m skilled in Adobe Suite and Figma, and I’m always exploring how new AI tools can sharpen the work. I also have a passion for mentoring and look forward to doing more of it.

Off the clock, I’m an aspiring sailor, calisthenics lover, and plant-based cook.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Art Director at BRX (formally Big Red)
July 1, 2024 - Present
Lead art direction for campaigns, from concept through production. Own project timelines, collaborate with clients and multi-disciplinary teams, and take a lead role on shoots. Proficient in Adobe Creative Suite and Figma, with a strong interest in leveraging new AI tools to accelerate creative delivery.
Art Director at TBWA / +61
December 1, 2023 - July 1, 2024
Art director on campaigns, guiding visual direction and collaborating across disciplines to deliver high-impact concepts. Contributed to client presentations, asset production, and on-set shoots.
Freelance Art Director at BRX (formally Big Red), By All Means, The Pangea Agency
August 1, 2023 - December 1, 2023
Freelance art director engagements across BRX, By All Means, and The Pangea Agency; managed end-to-end creative campaigns, from concept to final deliverables; collaborated with clients and teams to ensure brand alignment.
Tutor (Awarded Tutor of the Year) at Award School
January 1, 2023 - December 31, 2023
Awarded Tutor of the Year; provided guidance to students across design disciplines, helped develop projects, and supported learning outcomes.
Art Director at Bullfrog
August 1, 2020 - August 1, 2023
Directed campaigns for Bullfrog; led concept development, art direction, and production across channels; mentored junior designers and collaborated with cross-functional teams.
Mid-Weight Graphic Designer at Gemba
May 1, 2019 - December 1, 2019
Created design assets and campaigns; supported senior designers; collaborated with marketing teams to deliver on-brand visuals.
Junior Art Director at True NZ
June 1, 2018 - December 1, 2018
Assisted art direction on campaigns; produced layouts, art assets, and on-set support; contributed to concept development.
Graphic Designer at True NZ
September 1, 2017 - June 1, 2018
Graphic design work across branding and marketing materials; collaborated with cross-functional teams.
Graphic Designer at Hopper Developments
December 1, 2015 - September 1, 2017
Delivered graphic design for projects; created marketing collateral and branding assets; supported senior designers across campaigns.
Art Director at TBWA Melbourne
December 1, 2023 - July 1, 2024
Art Director leading creative direction for campaigns and client partnerships; coordinating shoots and delivering high-impact visuals.
Freelance Art Director at BRX (formally Big Red); By All Means; The Pangea Agency
August 1, 2023 - December 1, 2023
Freelance art direction across BRX, By All Means, and The Pangea Agency, handling concepting, art direction, and production.
Tutor at Award School
January 1, 2023 - Present
Tutor at Award School; awarded Tutor of the Year (2023).

Education

Bachelor of Design (Graphic Design) at Auckland University of Technology
January 1, 2012 - January 1, 2014
Award School – Third Place at Award School
January 1, 2020 - January 1, 2020
Bachelor of Design (Graphic Design) at Auckland University of Technology
January 1, 2012 - December 31, 2014
Award School at Award School
January 1, 2020 - December 31, 2020

Qualifications

Tutor of the Year
January 1, 2023 - December 31, 2023
Third Place - Award School
January 1, 2020 - December 31, 2020

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education

Skills

Experience Level