Tianna Westwood

Partnered with founders, small brands, and agencies to define brand direction and creative structure during periods of growth or transition. Developed brand strategy and content frameworks, shaping voice and vision across websites, EDMs, and social channels so everything worked together cohesively. Set initial creative direction and visual guidelines, providing clear structure for implementation. Curated and refined work through final edits to ensure consistency, clarity, and quality.

Led social content and campaign deliveries across TikTok and Instagram, working closely with brand and marketing teams. Owned end-to-end execution of the “Lucky Bag” campaign from concept through delivery. Delivered 6M+ organic impressions and contributed to TikTok trending performance over a two-week period. Balanced brand consistency with platform-native storytelling to drive engagement.

Led creative and content direction across social, campaigns, and brand storytelling during a period of rapid growth. Shaped and evolved brand voice, visual identity, and content strategy across platforms. Delivered key moments including Black Friday/Cyber Monday campaigns and product launches, contributing to a 34% year-on-year sales increase. Managed day-to-day content, community, and campaign execution with a strong focus on consistency and tone.