I’m Tia Shadi, a Social Media & Brand Marketing professional with 6+ years of experience turning moments into movements for global brands. I specialise in content strategy, campaign execution, and client-facing planning—helping brands grow their presence across platforms like Instagram, TikTok, YouTube, and Meta through creator partnerships, trend-led storytelling, and social commerce. Across my roles, I’ve owned end-to-end social activation—from casting talent and building influencer briefs to editing scroll-stopping short-form video and using Dash Social/Sprout Social insights to drive performance. I’m passionate about building strong brand communities, elevating brand voice, and delivering data-driven results for both UK and US markets.…

TIA SHADI

I’m Tia Shadi, a Social Media & Brand Marketing professional with 6+ years of experience turning moments into movements for global brands. I specialise in content strategy, campaign execution, and client-facing planning—helping brands grow their presence across platforms like Instagram, TikTok, YouTube, and Meta through creator partnerships, trend-led storytelling, and social commerce. Across my roles, I’ve owned end-to-end social activation—from casting talent and building influencer briefs to editing scroll-stopping short-form video and using Dash Social/Sprout Social insights to drive performance. I’m passionate about building strong brand communities, elevating brand voice, and delivering data-driven results for both UK and US markets.…

Available to hire

I’m Tia Shadi, a Social Media & Brand Marketing professional with 6+ years of experience turning moments into movements for global brands. I specialise in content strategy, campaign execution, and client-facing planning—helping brands grow their presence across platforms like Instagram, TikTok, YouTube, and Meta through creator partnerships, trend-led storytelling, and social commerce.

Across my roles, I’ve owned end-to-end social activation—from casting talent and building influencer briefs to editing scroll-stopping short-form video and using Dash Social/Sprout Social insights to drive performance. I’m passionate about building strong brand communities, elevating brand voice, and delivering data-driven results for both UK and US markets.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Global Social Manager at Elida Beauty – Head By TIGI
February 1, 2026 - Present
Owned end-to-end social activation and content strategy for Bed Head by TIGI across Instagram, TikTok and YouTube (UK & US), aligned to the brand calendar and NPD launches. Identified and cast talent (new faces and VIP drivers), managed creator briefs and partner/agency relationships, and led social commerce initiatives with a focus on TikTok Shop. Set social KPIs/benchmarks and delivered insight decks to senior stakeholders using Dash Social data. Managed daily publishing and community management in Dash Social and Sprout Social across both markets, ensuring brand tone of voice consistency. Edited raw footage into polished short-form videos using CapCut, focusing on hooks, pacing, captions and trend-led audio to achieve performance-ready output. Conducted full channel audits benchmarking competitors to shape growth opportunities and supported NPD activation campaigns by selecting influencers, building messaging alongside e-commerce teams, and tracking performance/ROI.
Paid Social Manager (Freelance) at Infinity Sales
May 1, 2025 - February 1, 2026
Owned paid social creative end-to-end from briefing to final delivery, developing insight-led B2B content to support brand authority, demand generation and awareness in sales/tech. Published and managed platform-optimised content across LinkedIn, Instagram and TikTok, producing branded visuals, short-form video and value-driven copy, and editing footage into performance-ready assets. Managed influencer and industry creator collaborations to grow reach and credibility, and advised how organic concepts and shoots ladder into paid campaigns. Tracked, analysed and reported performance monthly using Sprout Social, optimising assets and communicating strategy to non-paid specialists. Led community management across channels by engaging prospects, partners and customers in brand tone, and delivered weekly/monthly reporting to senior stakeholders while managing budgets across concurrent initiatives.
Social Media Manager at VML Clients: TK Maxx (UK & IE), Wacoal Europe & Elomil Ingerie
October 1, 2024 - April 1, 2025
Led end-to-end social media strategy development and execution for multiple clients across Meta (Instagram & Facebook), TikTok, YouTube, and LinkedIn, with a focus on brand storytelling, trend activation and audience growth. Managed high-impact paid social campaigns on Meta, delivering and surpassing KPIs across reach, engagement, conversions and ROI. Oversaw organic content planning and production, including post planning, content writing, visual asset briefing and publishing with consistent brand tone and platform optimisation. Managed reactive, trend-led content with fast-paced editing and client approvals. Chaired inter-agency monthly strategy calls to align creative, PR, media and digital stakeholders, and ran platform/competitive audits and audience profiling to inform bespoke channel positioning. Owned reporting with actionable insights and led influencer marketing across campaigns (sourcing, briefing, partnership management and performance evaluation).
Social Media Manager at VML
October 1, 2024 - Present
Led end-to-end development and execution of beauty-led social media strategies across Instagram, Facebook, TikTok, YouTube, LinkedIn and emerging platforms, driving product discovery, brand affinity, and audience growth through trend-led storytelling. Managed paid social campaigns across Meta, optimising for reach, engagement, product consideration, and conversion. Conceptualised social commerce strategies for beauty launches and seasonal drops, leveraging shoppable posts and creator-led content to drive direct-to-consumer sales. Oversaw organic content production, reactive content, and real-time trend integration; collaborated with cross-functional teams to align creative, strategy, and media plans. Produced weekly and monthly performance reports with actionable insights.
Social Brand Marketing Lead at BUTX FASHION Beauty & Fashion
March 1, 2022 - October 1, 2024
Defined and executed a comprehensive social media vision and long-term strategy aligned to brand goals, audience growth targets and full-funnel marketing objectives. Led platform-specific content strategies across TikTok, Instagram, Facebook, X, LinkedIn and Snapchat with clearly defined channel roles and objectives.
Social Media Lead at BUT X FASHION Beauty & Fashion
March 1, 2022 - October 1, 2024
Defined the company’s social media vision and long-term strategy; built and managed a beauty influencer network; oversaw gifting, paid partnerships, content guidelines, and performance tracking. Created platform-specific beauty and fashion content for TikTok, Instagram, Facebook, X/Twitter, and Snapchat to drive engagement and sales. Led campaigns across social platforms to boost visibility, customer acquisition, and product sales. Managed influencer partnerships, content guidelines, and performance reporting. Responded to customer inquiries and maintained a positive brand image. Analyzed performance metrics and audience data to inform content decisions and delivered weekly and monthly reports. Managed budgets across concurrent campaigns; planned and executed creative projects including photoshoots and collaborations; identified trending products and leveraged social media to test product-market fit. Designed, tested, and refined social ad campaigns to optimise formats, messaging, an
Social Media Lead at BUT X FASHION
March 1, 2022 - October 31, 2024
Defined and executed the company’s social media vision and long-term strategy, built a strong beauty influencer network, and led campaigns across TikTok, Instagram, Facebook, Twitter, and Snapchat. Managed partnerships, content guidelines, and performance tracking, and delivered detailed reporting to stakeholders. Planned and executed creative projects including photoshoots, fashion hauls, beauty tutorials, podcasts, and influencer collaborations; identified trending products and optimized ad campaigns to drive customer acquisition and product sales.
Influencer Marketing Manager at BLK BRT (theblkbrit)
December 1, 2019 - March 1, 2022
Built and managed long-term relationships with influencers and brand ambassadors to boost visibility, strengthen brand positioning and support conversions across key social and digital platforms. Directed influencer marketing campaigns end-to-end from digital rollouts and social amplification to press support and community-led initiatives. Analysed influencer and content performance to improve reach, engagement and ROI, while managing gifting, sample sends, press outreach and media pitching to secure coverage around product launches and brand partnerships. Oversaw influencer-generated and brand-created content for consistency in brand voice and community engagement. Developed editorial strategies through influencer interviews, branded content pitches and digital rollouts to increase reach and authority. Led collaborations with partners including the British Film Institute, Wray & Nephew and Bumpkin Files, tracking output and optimising performance across platforms.
Influencer Marketing Manager at BLK BRT
December 1, 2019 - March 1, 2022
Built and managed long-term relationships with influencers and brand ambassadors to boost visibility, brand positioning, and conversion across key platforms. Directed influencer campaigns end-to-end, from digital rollouts and social amplification to press support and community initiatives. Analysed content and influencer performance to optimize reach and ROI. Managed press outreach, influencer gifting, sample send-outs, and media pitching to secure coverage for product launches and partnerships. Oversaw influencer-generated and brand-created content across channels, ensuring consistency in brand voice and value-driven engagement with the community. Developed and executed editorial strategies by coordinating influencer interviews, branded content pitches, and digital rollouts to increase reach and authority. Led brand collaborations with partners such as the British Film Institute, Wray & Nephew, and Bumpkin Files—ensuring alignment with campaign goals, tracking performance, and optim
Influencer Marketing Manager at BLK BRT @theblkbrit
December 1, 2019 - March 1, 2022
Built and managed long-term influencer relationships to boost visibility, brand positioning, and conversions across social platforms. Directed end-to-end influencer campaigns, coordinated editorial strategies, and managed press outreach and gifting for product launches. Analyzed performance data to optimize reach, engagement, and ROI, and led brand collaborations with partners such as the British Film Institute, Wray & Nephew, and Bumpkin Files.
Social Media Marketing Executive at Links Homes
February 1, 2018 - December 31, 2019
Managed and expanded presence across Facebook, Instagram, Twitter (X), LinkedIn, and other platforms; engaged with online communities to foster a positive brand image. Planned multi-channel digital campaigns (social, email, search, display) and used analytics tools to optimise performance. Created on-brand content for posts, blogs, website copy, and newsletters, collaborating with designers and cross-functional teams to ensure high-quality content aligned with brand voice.
Office Assistant at Eleanor Healthcare Group
September 1, 2017 - February 28, 2018
Front desk receptionist duties, handling inquiries, directing visitors, and managing communications. Supported executives with requests, coordinated daily operations, and maintained office supplies and records.
Freelance Makeup Artist
June 1, 2016 - Present
Provided professional makeup application for clients across events, photoshoots, campaigns, and special occasions. Collaborated with photographers, stylists, models, and creative teams to achieve desired looks. Stayed current with beauty trends and techniques; adapted makeup styles based on client briefs, brand guidelines, and creative direction.
Makeup Concession Associate - CHANEL at CHANEL
June 1, 2016 - August 1, 2017
Greeted and assisted customers with personalized makeup advice; demonstrated extensive product knowledge across makeup, skincare, and fragrances. Achieved and exceeded sales targets through product consultations, makeup applications, and promotional events; stayed updated on launches and trends.
Freelance Makeup Artist at Freelance / Self-employed
June 1, 2016 - Present
Provided professional makeup services for clients across events, photoshoots, campaigns, and special occasions. Collaborated with photographers, stylists, models, and creative teams to deliver client-driven looks; stayed current with beauty trends and product innovations.
Makeup Concession Associate at CHANEL
June 1, 2016 - August 31, 2017
Provided personalized beauty consultations, demonstrating product knowledge across makeup, skincare, and fragrance. Achieved sales targets through makeup applications, promotions, and client engagement at brand events.

Education

Bachelor’s Degree (BSC): Sociology/Psychology at The University of Northampton
January 1, 2017 - January 1, 2020
Bachelor’s Degree (BSC) in Sociology/Psychology at The University of Northampton
January 1, 2017 - January 1, 2020
Bachelor’s Degree (BSC) at The University of Northampton
January 1, 2017 - January 1, 2020
BSc (Sociology/Psychology) at The University of Northampton
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet, Other, Education

Skills

Experience Level