Direct and edit 8–12 high-quality video content pieces per month to align with brand goals and drive audience engagement. Schedule and publish 2 daily Instagram Stories to enhance community engagement and foster audience interaction. Manage and execute the scheduling of 3 Reels and 3 video posts per week, ensuring consistent and impactful content delivery.

Brand Manager & Strategist at Dollhouse 905

September 1, 2022 - October 16, 2025

Managed influencer outreach by fostering relationships with influencers and partnerships that increased brand awareness up to 70%. Coordinated influencer content collaborations and promotions; negotiated contracts and deliverables with influencers; maintained budgets. Created consistent content calendars and scheduled posts across platforms. Achieved a 40% engagement rate on sponsored posts. Planned and produced video and image content; aligned with brand goals.

Marketing Coordinator + Content Manager at Olsen Fashion Canada

June 1, 2025 - October 16, 2025

Oversee influencer outreach and maintain influencer relationships for 4-6 collaborations per month. Conduct market research and trend analysis to identify potential influencers and emerging platforms for strategic partnerships. Negotiated contracts and deliverables with influencers, ensuring mutually beneficial agreements and adherence to budget constraints. Produced monthly 500+ word blog posts with supporting visuals. Planned and created a month’s worth of 30+ video, photo and story posts with copy. Edited two to five 15-30 second videos weekly to post across social channels.

Creative Marketing Strategist / Campaign Manager / Brand Manager & Strategist at Dollhouse

September 1, 2019 - Present

Owned end-to-end content and social marketing strategy for Dollhouse; oversaw ideation, production, publishing, and performance across digital platforms. Led influencer partnerships (4–6 per month), negotiated contracts, and achieved cost reductions while expanding reach. Produced 30+ photo and video assets per month to support seasonal campaigns; planned, directed, and edited 8–12 high-quality video assets monthly, driving YoY video views growth. Created 500+ words of SEO-optimized blog content monthly, contributing to on-site engagement growth. Led Instagram strategy with a focus on brand positioning, engagement growth, and community building; developed and executed content plans that delivered significant engagement increases. Crafted audience-specific copy blending relatability, humor, and demographic insights to improve post interaction; increased Story engagement by 44% through interactive formats and consistent scheduling; strengthened brand voice and visual consistency, res