Available to hire
I’m Tiffany Elizarraraz, a business development, operations, and marketing leader with 20+ years of experience driving revenue growth through strategic planning, strong client relationships, and data-informed decision-making. I’ve led regional marketing initiatives, managed budgets and forecasting, and coordinated cross-functional projects to improve customer retention and performance across digital and print channels.
I’m also an entrepreneur who built and scaled service and rental businesses—handling strategy, operations, branding, pricing, and customer experience from launch through day-to-day execution. I bring practical digital marketing expertise (including Google Ads, SEO, Facebook Ads, HubSpot, and Salesforce) plus an AI & digital marketing certification from Texas Tech, using AI-enabled approaches to enhance growth strategies, automation, and reporting.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Executive Director at Amarillo SPCA
August 1, 2024 - PresentLead the organization by defining strategic plans, coordinating special events such as conferences and workshops to raise mission awareness, cultivating relationships with board members, donors, sponsors, partners, and community leaders. Directed fundraising activities including grant writing and donor cultivation, advocated for the organization in public forums, and ensured legal compliance. Championed diversity, equity, and inclusion initiatives, approved organizational strategies and budgets, analyzed market dynamics, sales metrics and budget variances to identify growth opportunities, and managed marketing efforts and product databases to increase engagement and revenue.
Executive Director at Amarillo SPCA
August 1, 2024 - PresentLeading the organization with responsibilities including coordinating special events to raise mission awareness, cultivating relationships with key stakeholders such as board members, donors, and community leaders, directing fundraising activities including grant writing, advocating for the organization publicly, ensuring legal compliance, promoting diversity, equity and inclusion, approving strategies and budgets, executing targeted campaigns for revenue generation, analyzing market and fiscal data to maintain industry knowledge and business performance, and maintaining product and financial databases.
Executive Director at Amarillo SPCA
August 1, 2024 - PresentLeading the organization by defining mission statements and strategic plans, directing fundraising activities including grant writing, cultivating key stakeholder relationships, advocating publicly for the organization's interests, ensuring legal compliance, and championing diversity and inclusion. Manage strategies, budgets, and business decisions to drive income generation and mission fulfillment.
Independent Business & Financial Strategy Consultant at Self-Employed
January 1, 2024 - PresentHelp individuals, couples, and families create budgets, improve financial organization, and establish long-term goals. Provide credit education and guidance through the dispute process, plus develop financial stability plans. Support entrepreneurs with LLC/S-Corp startup planning, websites, digital marketing, and business-growth strategies.
Founder & Business Owner at 806 Bounce & Slide
January 1, 2024 - PresentFounded and developed a rental business from concept through launch and ongoing operations. Manage branding, pricing, marketing, and customer acquisition. Oversee bookings, vendor relationships, and customer experience to support smooth delivery and strong repeat engagement.
District Event Market Manager at LeafFilter
September 1, 2023 - September 2, 2025Managed event marketing efforts for the district including trade contracts and negotiations, vendor relationship cultivation, coordinating print and digital promotional materials, developing budgets, tracking competitive trends, utilizing data to guide marketing strategies, collaborating with internal teams for audience-centric content, compiling campaign analytics including ROI and conversions, enhancing product visibility through events and social media collaborations, and achieving significant market penetration growth and customer retention.
Regional Planning Manager at Gannett
March 1, 2021 - September 2, 2025Directed regional sales initiatives aligned with business targets, managed client interactions and sales teams, enhanced growth approaches within the consumer packaged goods sector, facilitated client recruitment and engagement, streamlined recruitment and payroll processes, led pricing strategy development, collaborated with design, newsroom, and call center teams, increased engagement in digital and print formats, analyzed data sets for growth potential, ensured risk mitigation and compliance, and enhanced company growth through digital campaigns and auditing.
CEO at Doggie Stylin Spaw
January 1, 2020 - PresentFounder and CEO overseeing all aspects of business operations including strategy approval, executing campaigns to increase revenue, performing sales metrics analysis to identify growth opportunities, managing budgets and pricing strategies, ensuring workplace safety guidelines, maintaining product and pricing rules, and enhancing user experience by developing and engineering corporate websites and WordPress themes with technologies such as HTML, CSS, JavaScript, and JQuery.
District Event Market Manager at LeafFilter
May 1, 2019 - PresentCoordinated special events raising mission awareness, cultivated relationships with donors and community leaders, directed fundraising including grant writing, and advocated publicly. Responsibilities included ensuring legal compliance, promoting diversity, managing budgets and business strategies, and conducting market and sales metrics analysis to identify growth opportunities.
Founder & Business Owner at Doggie Stylin Spaw
January 1, 2019 - PresentBuilt a service-based business from the ground up and oversee strategy, operations, marketing, and revenue. Manage employees, contractors, vendors, purchasing, and customer relationships. Develop pricing, promotions, digital marketing efforts, and operational systems to improve efficiency and support continued growth.
Regional Planning Manager at Gannett
January 1, 2018 - PresentManage regional marketing initiatives and revenue strategies, including pricing, budgets, reporting, and achievement of business objectives. Develop plans to increase digital and print growth, improve customer retention, and analyze performance and churn. Coordinate cross-functional projects with stakeholders such as design, newsroom, and call center teams, and identify alternative revenue opportunities through promotional programs, contracts, and business presentations.
Market Manager at Advantage Solutions
October 31, 2017 - September 3, 2025Managed sales programs across designated regions, surpassed targets consistently, fostered client relationships, enhanced growth strategies within the consumer packaged goods (CPG) sector, and led team development programs. Conducted analyses on market intelligence, profitability, and sales data to optimize regional growth and managed budgeting responsibilities.
Market Manager at Advantage Solutions
October 31, 2017 - September 2, 2025Developed contracts, presentations, and marketing flyers, designed regional strategies aligned with objectives, analyzed zoning and population data, led sales initiatives, managed team development programs, consistently surpassed targets, and handled HR and administrative duties. Enhanced revenue through account expansion and facilitated client engagements and recruitment processes.
Market Manager at Advantage Solutions
October 1, 2017 - September 2, 2025Developed contracts, presentations, and marketing collateral, crafted regional strategies aligned with short- and long-term objectives, analyzed land use and population trends, led direct sales ensuring target alignment, enhanced industry growth strategies in the CPG sector, managed comprehensive sales programs, maintained positive stakeholder engagement, compiled and analyzed data to meet client goals, handled HR administrative and payroll functions, managed food service operations, executed revenue forecasting and sales projections for events, assisted COO with daily operations, and performed sales and board report tasks.
Market Manager at Advantage Solutions
January 1, 2010 - December 31, 2017Managed sales execution and business objectives across assigned territories, including driving account growth and leading programs, events, and demonstrations. Led, trained, and developed sales teams and handled hiring, scheduling, payroll, reporting, and client relationships. Owned forecasting and revenue initiatives to improve performance and expand outcomes with stakeholders.
Trade Practice Consultant at Better Business Bureau
August 31, 2009 - September 3, 2025Developed contracts, presentations, and marketing collateral. Provided strategic regional insights based on local land use, zoning, and population growth. Facilitated client and stakeholder engagement, managed administrative tasks including payroll, recruitment, project management, and event coordination. Assisted senior executives in operational support and reporting.
Trade Practice Consultant at Better Business Bureau
August 31, 2009 - September 2, 2025Crafted presentations and analyzed local land use trends, collaborated with stakeholders to improve community relations, and supported organizational compliance and communication.
Trade Practice Consultant at Better Business Bureau
August 1, 2009 - September 2, 2025Consulting role involving special project development including marketing flyers and contracts, strategy analysis relating to local land use, population growth, and zoning regulations, trade practice improvement, and compliance consultation within designated markets.
Banquet Manager at Ambassador Hotel
January 1, 2003 - December 31, 2009Provided leadership for event operations and guest experience, including customer relations, staffing, payroll, training, purchasing, revenue reporting, and compliance. Managed day-to-day banquet logistics and ensured consistent service delivery for events and operations.
Education
Bachelor's Business Administration, Business-Marketing at Amarillo College
January 11, 2030 - May 1, 2002Bachelor's Business Administration, Business-Marketing at Amarillo College
January 11, 2030 - May 1, 2002Bachelor's Business Administration, Business-Marketing at Amarillo College
January 11, 2030 - May 1, 2002Bachelor's degree at Colorado State University (CSU) + Amarillo College
January 1, 0000 - January 1, 0000Qualifications
Certified Google Ads
January 11, 2030 - September 2, 2025HubSpot certification
January 11, 2030 - September 2, 2025Email Marketing certification
January 11, 2030 - September 2, 2025Google Ads Certification
January 11, 2030 - September 2, 2025HubSpot Certification
January 11, 2030 - September 2, 2025Google Ads certification
January 11, 2030 - September 3, 2025HubSpot certification
January 11, 2030 - September 3, 2025Email Marketing certification
January 11, 2030 - September 3, 2025AI & Digital Marketing Certification — Texas Tech University
January 11, 2030 - September 16, 2026Industry Experience
Non-Profit Organization, Consumer Goods, Media & Entertainment, Professional Services, Retail, Software & Internet, Financial Services, Education, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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