I am a skilled entrepreneur and strong leader with a proven track record in defining mission statements, strategic planning, and income-generating strategies. With extensive experience in customer acquisition and technology-related roles such as software development, system administration, and technical support, I am passionate about driving growth and innovation. I excel at managing teams, cultivating stakeholder relationships, and executing impactful marketing and business strategies that consistently improve revenue and engagement. Currently, I serve as the Executive Director at Amarillo SPCA while concurrently leading as CEO of Doggie Stylin Spaw. Throughout my career, I have successfully directed fundraising initiatives, developed corporate websites, and designed targeted marketing campaigns. My technical proficiency and strategic mindset enable me to analyze market trends, optimize operational efficiency, and deliver measurable business growth in dynamic environments.

Tiffany Elizarraraz

I am a skilled entrepreneur and strong leader with a proven track record in defining mission statements, strategic planning, and income-generating strategies. With extensive experience in customer acquisition and technology-related roles such as software development, system administration, and technical support, I am passionate about driving growth and innovation. I excel at managing teams, cultivating stakeholder relationships, and executing impactful marketing and business strategies that consistently improve revenue and engagement. Currently, I serve as the Executive Director at Amarillo SPCA while concurrently leading as CEO of Doggie Stylin Spaw. Throughout my career, I have successfully directed fundraising initiatives, developed corporate websites, and designed targeted marketing campaigns. My technical proficiency and strategic mindset enable me to analyze market trends, optimize operational efficiency, and deliver measurable business growth in dynamic environments.

Available to hire

I am a skilled entrepreneur and strong leader with a proven track record in defining mission statements, strategic planning, and income-generating strategies. With extensive experience in customer acquisition and technology-related roles such as software development, system administration, and technical support, I am passionate about driving growth and innovation. I excel at managing teams, cultivating stakeholder relationships, and executing impactful marketing and business strategies that consistently improve revenue and engagement.

Currently, I serve as the Executive Director at Amarillo SPCA while concurrently leading as CEO of Doggie Stylin Spaw. Throughout my career, I have successfully directed fundraising initiatives, developed corporate websites, and designed targeted marketing campaigns. My technical proficiency and strategic mindset enable me to analyze market trends, optimize operational efficiency, and deliver measurable business growth in dynamic environments.

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Work Experience

Executive Director at Amarillo SPCA
August 1, 2024 - Present
Leading the organization by defining mission statements and strategic plans, directing fundraising activities including grant writing, cultivating key stakeholder relationships, advocating publicly for the organization's interests, ensuring legal compliance, and championing diversity and inclusion. Manage strategies, budgets, and business decisions to drive income generation and mission fulfillment.
CEO at Doggie Stylin Spaw
January 1, 2020 - Present
Oversee company operations since 2020, implementing targeted campaigns for increased revenue, analyzing sales and fiscal reports, instituting policies on refunds and pricing, and maintaining product databases. Spearhead marketing and customer engagement strategies to drive business growth alongside managing website development to enhance user experience.
District Event Market Manager at LeafFilter
May 1, 2019 - Present
Coordinated special events raising mission awareness, cultivated relationships with donors and community leaders, directed fundraising including grant writing, and advocated publicly. Responsibilities included ensuring legal compliance, promoting diversity, managing budgets and business strategies, and conducting market and sales metrics analysis to identify growth opportunities.
District Event Market Manager at LeafFilter
September 30, 2023 - September 2, 2025
Coordinated events such as conferences and workshops, cultivated stakeholder relationships including board members and donors, directed fundraising efforts, and advocated for the organization. Led marketing campaigns, analyzed sales and market data, and maintained operational safety and compliance in the workplace.
Regional Planning Manager at Gannett
March 31, 2021 - September 2, 2025
Negotiated contracts and researched vendor pricing to optimize procurement. Developed corporate websites and WordPress themes using HTML, CSS, JavaScript, and jQuery. Created content for blogs and marketing to drive website traffic and leads. Managed print and digital production processes and promotional materials. Analyzed consumer behavior and market trends to guide marketing strategies leading to 217% market penetration growth within first year.
Market Manager at Advantage Solutions
October 31, 2017 - September 2, 2025
Developed contracts, presentations, and marketing flyers, designed regional strategies aligned with objectives, analyzed zoning and population data, led sales initiatives, managed team development programs, consistently surpassed targets, and handled HR and administrative duties. Enhanced revenue through account expansion and facilitated client engagements and recruitment processes.
Trade Practice Consultant at Better Business Bureau
August 31, 2009 - September 2, 2025
Crafted presentations and analyzed local land use trends, collaborated with stakeholders to improve community relations, and supported organizational compliance and communication.
Executive Director at Amarillo SPCA
August 1, 2024 - Present
Leading the organization with responsibilities including coordinating special events to raise mission awareness, cultivating relationships with key stakeholders such as board members, donors, and community leaders, directing fundraising activities including grant writing, advocating for the organization publicly, ensuring legal compliance, promoting diversity, equity and inclusion, approving strategies and budgets, executing targeted campaigns for revenue generation, analyzing market and fiscal data to maintain industry knowledge and business performance, and maintaining product and financial databases.
CEO at Doggie Stylin Spaw
January 1, 2020 - Present
Founder and CEO overseeing all aspects of business operations including strategy approval, executing campaigns to increase revenue, performing sales metrics analysis to identify growth opportunities, managing budgets and pricing strategies, ensuring workplace safety guidelines, maintaining product and pricing rules, and enhancing user experience by developing and engineering corporate websites and WordPress themes with technologies such as HTML, CSS, JavaScript, and JQuery.
District Event Market Manager at LeafFilter
September 1, 2023 - September 2, 2025
Managed event marketing efforts for the district including trade contracts and negotiations, vendor relationship cultivation, coordinating print and digital promotional materials, developing budgets, tracking competitive trends, utilizing data to guide marketing strategies, collaborating with internal teams for audience-centric content, compiling campaign analytics including ROI and conversions, enhancing product visibility through events and social media collaborations, and achieving significant market penetration growth and customer retention.
Regional Planning Manager at Gannett
March 1, 2021 - September 2, 2025
Directed regional sales initiatives aligned with business targets, managed client interactions and sales teams, enhanced growth approaches within the consumer packaged goods sector, facilitated client recruitment and engagement, streamlined recruitment and payroll processes, led pricing strategy development, collaborated with design, newsroom, and call center teams, increased engagement in digital and print formats, analyzed data sets for growth potential, ensured risk mitigation and compliance, and enhanced company growth through digital campaigns and auditing.
Market Manager at Advantage Solutions
October 1, 2017 - September 2, 2025
Developed contracts, presentations, and marketing collateral, crafted regional strategies aligned with short- and long-term objectives, analyzed land use and population trends, led direct sales ensuring target alignment, enhanced industry growth strategies in the CPG sector, managed comprehensive sales programs, maintained positive stakeholder engagement, compiled and analyzed data to meet client goals, handled HR administrative and payroll functions, managed food service operations, executed revenue forecasting and sales projections for events, assisted COO with daily operations, and performed sales and board report tasks.
Trade Practice Consultant at Better Business Bureau
August 1, 2009 - September 2, 2025
Consulting role involving special project development including marketing flyers and contracts, strategy analysis relating to local land use, population growth, and zoning regulations, trade practice improvement, and compliance consultation within designated markets.
Executive Director at Amarillo SPCA
August 1, 2024 - Present
Lead the organization by defining strategic plans, coordinating special events such as conferences and workshops to raise mission awareness, cultivating relationships with board members, donors, sponsors, partners, and community leaders. Directed fundraising activities including grant writing and donor cultivation, advocated for the organization in public forums, and ensured legal compliance. Championed diversity, equity, and inclusion initiatives, approved organizational strategies and budgets, analyzed market dynamics, sales metrics and budget variances to identify growth opportunities, and managed marketing efforts and product databases to increase engagement and revenue.
CEO at Doggie Stylin Spaw
January 1, 2020 - Present
Oversaw day-to-day business operations with focus on market penetration and revenue growth. Managed customer acquisition strategies, executed targeted campaigns to boost engagement and sales, conducted budget analysis, and administered pricing and promotional rules. Enhanced user experience through designing and engineering personalized WordPress websites and scalable web pages using HTML, CSS, JavaScript, and JQuery.
District Event Market Manager at LeafFilter
September 30, 2023 - September 3, 2025
Led marketing initiatives including event coordination, production of print and digital promotional materials, and collaboration with internal teams to deliver audience-centric content. Managed budgets for marketing plans, tracked competitive trends, analyzed consumer behavior and campaign performance metrics to drive growth and increase engagement. Developed vendor partnerships and facilitated events to enhance product visibility. Achieved substantial market penetration growth and customer retention through strategic campaigns and pricing adjustments.
Regional Planning Manager at Gannett
March 31, 2021 - September 3, 2025
Negotiated and developed contracts and marketing materials, formulated regional strategies aligned with business objectives, analyzed local market and demographic data. Directed sales operations to meet regional targets, collaborated across departments for effective communication, and enhanced digital and print engagement. Leveraged multiple technical platforms including HubSpot and Microsoft Access to improve marketing outcomes and compliance auditing.
Market Manager at Advantage Solutions
October 31, 2017 - September 3, 2025
Managed sales programs across designated regions, surpassed targets consistently, fostered client relationships, enhanced growth strategies within the consumer packaged goods (CPG) sector, and led team development programs. Conducted analyses on market intelligence, profitability, and sales data to optimize regional growth and managed budgeting responsibilities.
Trade Practice Consultant at Better Business Bureau
August 31, 2009 - September 3, 2025
Developed contracts, presentations, and marketing collateral. Provided strategic regional insights based on local land use, zoning, and population growth. Facilitated client and stakeholder engagement, managed administrative tasks including payroll, recruitment, project management, and event coordination. Assisted senior executives in operational support and reporting.

Education

Bachelor's Business Administration, Business-Marketing at Amarillo College
January 11, 2030 - May 1, 2002
Bachelor's Business Administration, Business-Marketing at Amarillo College
January 11, 2030 - May 1, 2002
Bachelor's Business Administration, Business-Marketing at Amarillo College
January 11, 2030 - May 1, 2002

Qualifications

Certified Google Ads
January 11, 2030 - September 2, 2025
HubSpot certification
January 11, 2030 - September 2, 2025
Email Marketing certification
January 11, 2030 - September 2, 2025
Google Ads Certification
January 11, 2030 - September 2, 2025
HubSpot Certification
January 11, 2030 - September 2, 2025
Google Ads certification
January 11, 2030 - September 3, 2025
HubSpot certification
January 11, 2030 - September 3, 2025
Email Marketing certification
January 11, 2030 - September 3, 2025

Industry Experience

Non-Profit Organization, Consumer Goods, Media & Entertainment, Professional Services, Retail, Software & Internet