Social Media Manager and Growth Strategist with 4+ years of hands-on experience growing brands across Instagram, TikTok, Facebook, and X (Twitter). I turn brand stories into scroll-stopping content that drives measurable engagement, follower growth, and sales, using a data-first approach to optimize every post, reel, and campaign for maximum ROI. I specialize in organic content strategy and performance marketing (Meta Ads), and have delivered strong results including boosting Instagram engagement by 80%, growing follower counts by 50%, and increasing impressions by 80%—contributing to higher sales and fundraising revenue for clients. I’m available for remote roles immediately and can manage multi-platform campaigns across industries including beauty, lifestyle, interior design, hair, and service-based brands.

Boluwatife Amor Nigeria

Social Media Manager and Growth Strategist with 4+ years of hands-on experience growing brands across Instagram, TikTok, Facebook, and X (Twitter). I turn brand stories into scroll-stopping content that drives measurable engagement, follower growth, and sales, using a data-first approach to optimize every post, reel, and campaign for maximum ROI. I specialize in organic content strategy and performance marketing (Meta Ads), and have delivered strong results including boosting Instagram engagement by 80%, growing follower counts by 50%, and increasing impressions by 80%—contributing to higher sales and fundraising revenue for clients. I’m available for remote roles immediately and can manage multi-platform campaigns across industries including beauty, lifestyle, interior design, hair, and service-based brands.

Available to hire

Social Media Manager and Growth Strategist with 4+ years of hands-on experience growing brands across Instagram, TikTok, Facebook, and X (Twitter). I turn brand stories into scroll-stopping content that drives measurable engagement, follower growth, and sales, using a data-first approach to optimize every post, reel, and campaign for maximum ROI.

I specialize in organic content strategy and performance marketing (Meta Ads), and have delivered strong results including boosting Instagram engagement by 80%, growing follower counts by 50%, and increasing impressions by 80%—contributing to higher sales and fundraising revenue for clients. I’m available for remote roles immediately and can manage multi-platform campaigns across industries including beauty, lifestyle, interior design, hair, and service-based brands.

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Work Experience

Social Media Manager & Content Creator at Vmatt Interiors
April 1, 2025 - March 1, 2026
Built the brand’s online presence and grew the account from 7,000 to 9,800 followers, attracting high-quality clients and increasing both inquiries and conversions. Directed a luxury minimalist content strategy using before/after transformation posts, design-journey process content, educational carousels, and client success stories. Produced high-performing Reels (walkthroughs, transformations) and carousels (design tips, space breakdowns) that consistently drove profile visits and DM inquiries. Boosted brand impressions by 80%, contributing to a 50% increase in client sales and revenue.
Social Media Manager at Style By Renee (Fashion brand)
March 1, 2025 - Present
Set up and optimized social media platforms for a seamless, on-brand customer experience from discovery through purchase. Leveraged trending hashtags, fashion challenges, and seasonal movements to increase organic reach and brand discoverability. Encouraged and featured customer style photos to build an active, loyal community around the brand. Developed and maintained a consistent content calendar tailored to the fashion audience on Instagram and TikTok.
Social Media Manager at Increase it
February 1, 2025 - Present
Managed social media campaigns for multiple clients simultaneously while maintaining distinct brand voices, posting schedules, and engagement strategies for each. Crafted platform-specific content calendars for Instagram and X to help clients grow and engage their online audiences. Grew a client’s Instagram reach from 500 to 10,000 within 30 days through a data-driven content strategy.
Executive Assistant & Social Media Manager at Admoni (Digital Advertising Platform)
October 1, 2024 - Present
Planned, created, and published engaging content across Instagram, Facebook, and Twitter to promote the organization’s mission and active projects. Ran Google Ads (YouTube) campaigns to extend reach beyond organic audiences, driving measurable visibility and fundraising impact. Tracked performance using Meta Insights and Google Analytics, refining content strategy based on engagement data to improve reach and resonance. Cultivated and managed influencer partnerships to expand brand awareness and grow followers among relevant new audiences. Fostered an active online community through meaningful engagement via comments and DMs, and supported senior leadership with scheduling, travel arrangements, email management, and meeting coordination while maintaining confidentiality and accurate records.
Social Media Manager at Atlas Initiative (NGO)
February 20, 2024 - Present
Developed and executed multi-platform social media content strategies for Instagram and X, consistently growing brand visibility and audience engagement. Built and managed monthly content calendars aligned with campaign goals, seasonal moments, and brand voice. Conducted regular social media audits and delivered actionable performance insights to leadership for data-backed strategy pivots. Set up, managed, and optimized paid advertising campaigns on Meta, targeting defined audience segments to drive traffic and leads. Monitored brand channels daily and responded promptly to audience inquiries to build community trust and protect brand reputation.
Social media & Sponsored Ad Strategist at Car Rental Company
March 1, 2023 - September 1, 2023
Grew the brand’s social media following by 50% and increased overall engagement by 40% within 6 months through strategically executed sponsored ad campaigns on Snapchat and Instagram. Applied precise audience targeting, creative ad content, and continuous performance optimization to maximize ad spend ROI. Managed a team of social media coordinators and content creators, delegating tasks and maintaining quality control across all platforms. Collaborated with marketing and PR teams to produce cohesive on-brand campaigns and regularly analyzed platform performance metrics to adjust strategy and improve KPIs.
Social Media Manager at Bogan ic Skin care
October 1, 2021 - Present
Developed and implemented end-to-end social media strategies to increase brand awareness and drive product discovery across Instagram, Facebook, and TikTok. Created, curated, and scheduled compelling visual and written content while maintaining a consistent aesthetic and brand voice. Managed paid advertising campaigns from brief to final reporting, driving measurable traffic, leads, and conversions. Boosted Instagram engagement by 80% through targeted campaigns, consistent high-quality content strategy, and platform-specific optimization across Instagram and Facebook.
Account Assistant at Manal Plant Hire
January 1, 2021 - August 1, 2024
Assisted with daily accounting operations for plant hire services, including invoicing and payment tracking. Prepared and issued hire invoices, ensuring accuracy of rates, duration, and equipment details. Supported bank reconciliation processes and assisted in preparing basic financial reports for management review.

Education

Performance Marketing at GOMYCODE
July 1, 2024 - August 2, 2026
B.Sc. Computer Science at Unique Open University Togo
February 1, 2022 - August 2, 2026

Qualifications

Performance Marketing
July 1, 2024 - August 2, 2026

Industry Experience

Non-Profit Organization, Consumer Goods, Media & Entertainment, Retail, Professional Services