Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Results-driven communications candidate with hands-on experience in PR execution, social media operations, and content growth across agency, media, and consumer tech environments. Proven track record in audience growth, engagement optimization, media coordination, and campaign support on official brand channels. Seeking entry-level roles in Social Media, Content Marketing, or PR/Communications within international, multinational, or remote-first teams.…Results-driven communications candidate with hands-on experience in PR execution, social media operations, and content growth across agency, media, and consumer tech environments. Proven track record in audience growth, engagement optimization, media coordination, and campaign support on official brand channels. Seeking entry-level roles in Social Media, Content Marketing, or PR/Communications within international, multinational, or remote-first teams.

Xinya Peng

Content Creator, Social Media Manager, Media Coordinator, +2





Results-driven communications candidate with hands-on experience in PR execution, social media operations, and content growth across agency, media, and consumer tech environments. Proven track record in audience growth, engagement optimization, media coordination, and campaign support on official brand channels. Seeking entry-level roles in Social Media, Content Marketing, or PR/Communications within international, multinational, or remote-first teams.…Results-driven communications candidate with hands-on experience in PR execution, social media operations, and content growth across agency, media, and consumer tech environments. Proven track record in audience growth, engagement optimization, media coordination, and campaign support on official brand channels. Seeking entry-level roles in Social Media, Content Marketing, or PR/Communications within international, multinational, or remote-first teams.

Available to hire

Results-driven communications candidate with hands-on experience in PR execution, social media operations, and content growth
across agency, media, and consumer tech environments. Proven track record in audience growth, engagement optimization, media
coordination, and campaign support on official brand channels. Seeking entry-level roles in Social Media, Content Marketing, or
PR/Communications within international, multinational, or remote-first teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

German

Intermediate

Work Experience

PR Intern, Rolex Team at Burson (WPP)

September 1, 2025 - December 1, 2025

Monitored and analyzed 60+ media and public sentiment items daily; completed transcription for 20+ interviews with 98% accuracy; provided inputs for monthly reporting. Supported monthly competitive and campaign reporting by validating 100+ event data entries with an error rate below 1%. Coordinated media collaboration with 5 outlets and supported 3 brand shooting requests, ensuring 100% accuracy in brand exposure details. Assisted in execution of 3 large-scale events (including Rolex Shanghai Masters), verifying visa and travel information for 80+ media participants.

Social Media Operations Intern at Shokz

June 1, 2025 - September 1, 2025

Independently launched and operated official Douyin and WeChat Channels accounts from scratch, including competitor analysis and content SOP design. Improved video engagement rate by 30% through A/B testing on covers, posting timing, and publishing strategies. Supported new product campaign planning by contributing social media promotion ideas and coordinating production of promotional assets.

Content & Social Media Intern at Caijing Magazine

December 1, 2024 - March 1, 2025

Operated a WeChat Official Accounts sub-account with 100K+ headline reads and drove 12,000 new followers in one month (+126%), with total followers exceeding 500K. Managed Weibo content publishing at a pace of 20 posts/day, with top-performing posts generating 5,000+ reposts. Increased monthly engagement by 136% and supported account growth to 900K+ daily reads through topic selection and content optimization.

Content & Social Media Intern at Lenovo

May 1, 2021 - December 1, 2021

Managed content updates and trend tracking for Lenovo South China’s official Weibo and WeChat channels. Increased monthly follower growth by 35% and improved engagement rate by 42% through data-informed content optimization.