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I'm Tiffany Lorray, a senior apparel designer with over a decade of experience in men's and women's lifestyle, performance, and accessories. I specialize in PLM-driven, market-ready collections for large-scale retailers and excel at leading cross-functional teams through complex product development, optimizing supply chains, and driving sustainability initiatives. I thrive on turning market insights into tangible, high-quality designs that elevate brand stories and production efficiency. Currently, I work as a freelance Design Director at Sy Design Agency and as a Senior Lead Designer at Onward Reserve, shaping brand narratives, forecasting trends, and building collaborative vendor networks to elevate positioning and results across collections.…I'm Tiffany Lorray, a senior apparel designer with over a decade of experience in men's and women's lifestyle, performance, and accessories. I specialize in PLM-driven, market-ready collections for large-scale retailers and excel at leading cross-functional teams through complex product development, optimizing supply chains, and driving sustainability initiatives. I thrive on turning market insights into tangible, high-quality designs that elevate brand stories and production efficiency. Currently, I work as a freelance Design Director at Sy Design Agency and as a Senior Lead Designer at Onward Reserve, shaping brand narratives, forecasting trends, and building collaborative vendor networks to elevate positioning and results across collections.

Tiffany Sy

Designer, Brand Designer, Product Designer, +1

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I'm Tiffany Lorray, a senior apparel designer with over a decade of experience in men's and women's lifestyle, performance, and accessories. I specialize in PLM-driven, market-ready collections for large-scale retailers and excel at leading cross-functional teams through complex product development, optimizing supply chains, and driving sustainability initiatives. I thrive on turning market insights into tangible, high-quality designs that elevate brand stories and production efficiency. Currently, I work as a freelance Design Director at Sy Design Agency and as a Senior Lead Designer at Onward Reserve, shaping brand narratives, forecasting trends, and building collaborative vendor networks to elevate positioning and results across collections.…I'm Tiffany Lorray, a senior apparel designer with over a decade of experience in men's and women's lifestyle, performance, and accessories. I specialize in PLM-driven, market-ready collections for large-scale retailers and excel at leading cross-functional teams through complex product development, optimizing supply chains, and driving sustainability initiatives. I thrive on turning market insights into tangible, high-quality designs that elevate brand stories and production efficiency. Currently, I work as a freelance Design Director at Sy Design Agency and as a Senior Lead Designer at Onward Reserve, shaping brand narratives, forecasting trends, and building collaborative vendor networks to elevate positioning and results across collections.

Available to hire

I’m Tiffany Lorray, a senior apparel designer with over a decade of experience in men’s and women’s lifestyle, performance, and accessories. I specialize in PLM-driven, market-ready collections for large-scale retailers and excel at leading cross-functional teams through complex product development, optimizing supply chains, and driving sustainability initiatives. I thrive on turning market insights into tangible, high-quality designs that elevate brand stories and production efficiency.

Currently, I work as a freelance Design Director at Sy Design Agency and as a Senior Lead Designer at Onward Reserve, shaping brand narratives, forecasting trends, and building collaborative vendor networks to elevate positioning and results across collections.

Skills

Copywriting

Prototype

Data Visualization

Experience Level

Copywriting

Expert

Prototype

Intermediate

Data Visualization

Intermediate

Language

English

Fluent

Work Experience

Freelance Lead Senior Consultant at Self-Employed

October 10, 2022 - Present

Lead end-to-end design and development for men’s and women’s apparel collections, from concept and trend research through production-ready execution • Translate brand vision, customer insights, and market trends into cohesive, commercially viable collections • Create detailed design packages including sketches, technical flats, measurements, construction details, and trim callouts • Partner closely with technical design, product development, sourcing, and production teams to ensure fit, quality, and cost targets are met • Oversee fabric, trim, and color selection with a strong understanding of performance, sustainability, and cost considerations • Conduct fit sessions and provide clear, actionable feedback to achieve optimal fit and construction across size ranges • Manage multiple client projects simultaneously while meeting deadlines and maintaining brand consistency • Collaborate with clients, vendors, and factories (domestic and overseas) to ensure smooth development and production processes • Support private label and custom development, adapting designs to meet specific brand standards and retail requirements • Provide creative direction and mentorship when needed, ensuring design integrity throughout the development lifecycle

Freelance Design Director at Sy Design Agency

October 1, 2022 - Present

Spearheaded innovative product development and strategic planning in the apparel industry. Proficient in leading teams and businesses through complex design projects, optimizing supply chain management, and pioneering sustainability initiatives. Committed to leveraging market analysis and creative design skills to set future trends and elevate brand positioning.

Senior Lead Designer at Onward Reserve

October 1, 2022 - May 1, 2024

Spearheaded design and development for HMA, a women's active and lifestyle brand. Conducted comprehensive market and trend analysis, predicting future forecasts. Optimized sourcing by establishing relationships with international vendors. Managed daily communications with vendors, negotiating prices and collection development. Influenced brand growth and market positioning through innovative design strategies. Elevated team productivity by 20% through streamlined project management processes.

Associate Designer at Oxford Industries

May 1, 2019 - January 1, 2021

Spearheaded the design and development of men’s golf and lifestyle apparel for Oxford, Duck Head, and Cole Haan. Implemented innovative design concepts, transforming creative visions into tangible products. Cultivated collaborative relationships with international vendors, ensuring seamless operations. Managed timely prototype deliveries, enhancing efficiency. Contributed to the brand’s reputation by consistently delivering high-quality designs.

Assistant Designer at Jones Global Sports

March 1, 2016 - January 1, 2019

Assisted in conceptualizing and designing golf and lifestyle apparel. Played a key role in the development of men’s and women’s apparel lines. Utilized Adobe Creative Suite for technical sketching with precision. Innovatively sourced materials, contributing to product development. Crafted seasonal mood boards for Bobbi Jones Collections, influencing design direction.