Performance marketing specialist with 4 years of experience managing PPC campaigns across Google and Bing. Skilled in lead generation for service-based businesses, with a current focus on scaling dating brands.

Tijana Nikolić

Performance marketing specialist with 4 years of experience managing PPC campaigns across Google and Bing. Skilled in lead generation for service-based businesses, with a current focus on scaling dating brands.

Available to hire

Performance marketing specialist with 4 years of experience managing PPC campaigns across Google and Bing. Skilled in lead generation for service-based businesses, with a current focus on scaling dating brands.

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Language

Serbian
Fluent
English
Fluent

Work Experience

PPC Marketing Analyst at First Beat Media Inc.
November 1, 2021 - Present
Manage, review, and perform daily account responsibilities associated with Google Ads and Bing Ads. Create ad copy and perform A/B testing. Regularly monitor impression share, quality score, and other important campaign metrics. Conduct keyword research, competition reviews, and use performance planner. Review bids and control budgets. Optimize for lead generation KPIs. Build AI prompts for asset generation. Utilize first-party data for Google machine learning. Test new traffic sources and provide oversight in paid search marketing initiatives. Achieved 3x growth in Google monthly account revenue in 2024. Scaled a dating project to become an industry leader through strategic optimizations, AI-driven campaigns, and high-performing ad creatives.
Link Building Specialist at Apollo Digital
April 30, 2024 - July 21, 2025
Researched viable link building prospects. Initiated email communication and negotiated beneficial backlink deals. Created and implemented bulk email campaigns. Tracked the publishing process and delivered acquired links. Conducted competitor and prospect analysis. Executed backlink audits for clients.
SEO Marketing Assistant at Dominate Agency
November 1, 2021 - July 21, 2025
Researched potential prospects and relevant link building opportunities. Executed competitor and prospect analysis. Acquired backlinks by communicating and negotiating deals with industry prospects. Created guest post content by researching topics, preparing instructions for copywriters, and ensuring quality control of articles with backlinks. Managed projects and entered data for link building prospects.

Education

Bachelor's Degree at Faculty of Philosophy, University of Niš
January 11, 2030 - July 21, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services