PPC Marketing Analyst at First Beat Media Inc.

Manage, review, and perform daily account responsibilities associated with Google Ads and Bing Ads. Create ad copy and perform A/B testing. Regularly monitor impression share, quality score, and other important campaign metrics. Conduct keyword research, competition reviews, and use performance planner. Review bids and control budgets. Optimize for lead generation KPIs. Build AI prompts for asset generation. Utilize first-party data for Google machine learning. Test new traffic sources and provide oversight in paid search marketing initiatives. Achieved 3x growth in Google monthly account revenue in 2024. Scaled a dating project to become an industry leader through strategic optimizations, AI-driven campaigns, and high-performing ad creatives.

Link Building Specialist at Apollo Digital

Researched viable link building prospects. Initiated email communication and negotiated beneficial backlink deals. Created and implemented bulk email campaigns. Tracked the publishing process and delivered acquired links. Conducted competitor and prospect analysis. Executed backlink audits for clients.