Fold

The brief was to rival the Habitat lighting range. Leading with simplistic design and modern masculine inspirations, the design is constructed from sheet metal. It was not only challenging but a learning curve in understanding its properties and overcoming its limits.

Card models did not highlight the lack of rigidity in the design, this was solved by adding folds along the edge of the stem. Slits were also added to the design to allow light to pass through the shade - initially the blank shade blocked light output, which was only discovered during sampling.

Launched across all Dwell stores and sales platforms becoming a highly successful product.