I’m Tim Lion, a strategic marketing and growth advisor with 20 years driving brand and demand growth across global tech, gaming, and entertainment. I have a proven track record in zero-based budgeting, CAC/LTV optimization, and high-impact GTM activation. I excel at aligning marketing ops with commercial outcomes, scaling through full-funnel strategy and agency rationalisation.…

Tim Lion

I’m Tim Lion, a strategic marketing and growth advisor with 20 years driving brand and demand growth across global tech, gaming, and entertainment. I have a proven track record in zero-based budgeting, CAC/LTV optimization, and high-impact GTM activation. I excel at aligning marketing ops with commercial outcomes, scaling through full-funnel strategy and agency rationalisation.…

Available to hire

I’m Tim Lion, a strategic marketing and growth advisor with 20 years driving brand and demand growth across global tech, gaming, and entertainment.

I have a proven track record in zero-based budgeting, CAC/LTV optimization, and high-impact GTM activation. I excel at aligning marketing ops with commercial outcomes, scaling through full-funnel strategy and agency rationalisation.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Consultant at Binance
January 1, 2024 - Present
Optimised campaign planning process, increasing message clarity and reducing resource redundancy. Rebuilt agency RFI process, streamlining vendor selection aligned to strategic OKRs. Implemented new cross-functional workflow, improving operational throughput by 20%. Standardised campaign messaging to improve GTM consistency across global channels.
Brand & Content Strategist at Meta
January 1, 2022 - December 31, 2023
Marketing leadership for Facebook Gaming, achieving 85% brand recall and 64% awareness lift. Consolidated global content strategy, delivering the most-visited brand page in history (400K views). Led paid media during key sporting activations: 1.3M page visits, 164M impressions. Unified global planning processes to reduce duplication and boost velocity.
Marketing Strategist at Meta
January 1, 2019 - December 31, 2022
Piloted new email/UX approach, boosting reach to 64M and driving 20M high-quality engagements. Led global paid media program: CTR doubled, CPM down 70%, CPC down 80%. Delivered narrative campaigns across 14 markets: 44.8M impressions and 113K unique visitors.
Marketing Strategist at Activision Blizzard
January 1, 2015 - December 31, 2019
Directed digital strategy for Call of Duty; 92% engagement YoY in key markets. Expanded localized content across 15 markets, achieving a 5x increase in interaction rates. Awarded 2017 Active-Vision Innovation Award for strategic and creative leadership.
Marketing Strategist at Sony Europe
January 1, 2011 - December 31, 2015
Led social media strategy across 28 markets, significantly improving visibility and engagement. Directed GTM campaigns across CE categories, building scalable launch playbooks.
Fractional CMO / Strategic Advisor at ONESONIC
January 1, 2025 - Present
End-to-end marketing leadership and export market entry operations.
Consultant at Enterprise Ireland (New Frontiers)
January 1, 2025 - Present
Commercial Feasibility Study consultancy for deep tech research with commercial spin-out potential.
Mentor at Local Enterprise Offices
January 1, 2025 - Present
Guiding SME founders on growth marketing, digitalisation & funding pathways.
Brand Consultant at NDA Client (via Friday Agency)
January 1, 2025 - Present
Brand & Positioning strategy for early post-seed SaaS client (NDA).
Volunteer Strategist at Transplant Sport Ireland & Liver Ireland
January 1, 2025 - Present
Built communications strategy frameworks and fundraising strategies.
Marketing Campaign Lead at Binance
January 1, 2024 - December 31, 2024
Optimised campaign planning process; increased message clarity and reduced resource redundancy. Rebuilt agency RFI process, streamlined vendor selection aligned to strategic OKRs. Implemented new cross-functional workflow, improving operational throughput by 20%.
Marketing Lead, Facebook Gaming at Meta
January 1, 2022 - December 31, 2023
Led marketing leadership for Facebook Gaming; achieved 85% brand recall & 64% lift in awareness. Consolidated global content strategy; delivered the most-visited brand page in history with 400K views. Led paid media activations during key sporting events (1.3M page visits, 164M impressions). Unified global planning processes, reducing duplication and boosting velocity.
Marketing Lead at Meta
January 1, 2019 - December 31, 2022
Piloted new email/UX approach, boosting reach to 64M and driving 20M high-quality engagements. Launched global paid media programme (CTR doubled, CPM down 70%, CPC down 80%). Delivered narrative campaigns across 14 markets (44.8M impressions, 113K unique visitors).
Director of Digital Strategy at Activision Blizzard
January 1, 2015 - December 31, 2019
Directed digital strategy for Call of Duty; 92% engagement YoY in key markets. Expanded localised content across 15 markets; 5x increase in interaction rates. Won 2017 Active-Vision Innovation Award for strategic and creative leadership.
Lead Social Media Strategist at Sony Europe
January 1, 2011 - December 31, 2015
Led social media strategy across 28 markets; significantly improved visibility and engagement. Directed GTM campaigns across CE categories, building scalable launch playbooks.

Education

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Qualifications

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Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services, Financial Services, Computers & Electronics

Skills

Experience Level