As a multidisciplinary Senior Designer and Brand Strategist w/experience bridging the gap between high-level creative vision and complex technical execution. I've developed an extensive professional background in the tech, healthcare, financial, and energy sectors, delivering high-impact visual communications for both agency and large corporate environments. My career is characterized by an ability to meet rigorous industry demands through above-average planning and a proven track record of managing a huge volume of work under tight timelines. I provide creative leadership and specialized technical expertise required to significantly enhance complex brand communications across diverse platforms. Combining classical design principles with a commitment to continuous technical evolution. I am an expert in the Adobe Creative Cloud suite, providing social media, videos, animation, and 3D package renderings. My primary focus remains on strategic brand identity and high-stakes production, I possess a strong technical knowledge of HTML, CSS, and CMS platforms such as WordPress and HubSpot. My technical literacy allows me to collaborate effectively across departments and ensure that digital assets remain as functional as they are aesthetic. Adding AODA and PAC accessibility compliance to my technical proficiency, ensures that complex B2B assets, including eBooks, reports, and digital collateral, are inclusive and meet legal standards without sacrificing design integrity. My above average planning and time management skills, allow me to reliably deliver a huge volume of work under tight timelines. Thriving on solving complex problems and organizing information to enhance brand communications such as rebranding a global tech firm, designing a pharmaceutical advertising campaign, or managing multilingual content for international markets. Core Expertise: Brand Strategy: Rebranding, Identity Development, and Campaign Executions. Social Media: High-quality original content including videos, graphics, and social media posts in addition to a multiple of wireframe designs for website landing pages. Event Collateral: Large booths, Banner Stands, Billboards, and swag, etc. Multimedia: Video Creation and Editing, 2D Animation, and Technical Illustration. Specialized Design: 3D Package Rendering and AODA/PAC Accessibility Compliance. Technical Literacy: Knowledge of Web Design (HTML/CSS), eLearning systems (DominKnow), and CMS administration. Production Management: Strategic coordination of internal/external stakeholders and high-volume production workflows.

Tina Lawley

As a multidisciplinary Senior Designer and Brand Strategist w/experience bridging the gap between high-level creative vision and complex technical execution. I've developed an extensive professional background in the tech, healthcare, financial, and energy sectors, delivering high-impact visual communications for both agency and large corporate environments. My career is characterized by an ability to meet rigorous industry demands through above-average planning and a proven track record of managing a huge volume of work under tight timelines. I provide creative leadership and specialized technical expertise required to significantly enhance complex brand communications across diverse platforms. Combining classical design principles with a commitment to continuous technical evolution. I am an expert in the Adobe Creative Cloud suite, providing social media, videos, animation, and 3D package renderings. My primary focus remains on strategic brand identity and high-stakes production, I possess a strong technical knowledge of HTML, CSS, and CMS platforms such as WordPress and HubSpot. My technical literacy allows me to collaborate effectively across departments and ensure that digital assets remain as functional as they are aesthetic. Adding AODA and PAC accessibility compliance to my technical proficiency, ensures that complex B2B assets, including eBooks, reports, and digital collateral, are inclusive and meet legal standards without sacrificing design integrity. My above average planning and time management skills, allow me to reliably deliver a huge volume of work under tight timelines. Thriving on solving complex problems and organizing information to enhance brand communications such as rebranding a global tech firm, designing a pharmaceutical advertising campaign, or managing multilingual content for international markets. Core Expertise: Brand Strategy: Rebranding, Identity Development, and Campaign Executions. Social Media: High-quality original content including videos, graphics, and social media posts in addition to a multiple of wireframe designs for website landing pages. Event Collateral: Large booths, Banner Stands, Billboards, and swag, etc. Multimedia: Video Creation and Editing, 2D Animation, and Technical Illustration. Specialized Design: 3D Package Rendering and AODA/PAC Accessibility Compliance. Technical Literacy: Knowledge of Web Design (HTML/CSS), eLearning systems (DominKnow), and CMS administration. Production Management: Strategic coordination of internal/external stakeholders and high-volume production workflows.

Available to hire

As a multidisciplinary Senior Designer and Brand Strategist w/experience bridging the gap between high-level creative vision and complex technical execution. I’ve developed an extensive professional background in the tech, healthcare, financial, and energy sectors, delivering high-impact visual communications for both agency and large corporate environments. My career is characterized by an ability to meet rigorous industry demands through above-average planning and a proven track record of managing a huge volume of work under tight timelines. I provide creative leadership and specialized technical expertise required to significantly enhance complex brand communications across diverse platforms.

Combining classical design principles with a commitment to continuous technical evolution. I am an expert in the Adobe Creative Cloud suite, providing social media, videos, animation, and 3D package renderings. My primary focus remains on strategic brand identity and high-stakes production, I possess a strong technical knowledge of HTML, CSS, and CMS platforms such as WordPress and HubSpot. My technical literacy allows me to collaborate effectively across departments and ensure that digital assets remain as functional as they are aesthetic.

Adding AODA and PAC accessibility compliance to my technical proficiency, ensures that complex B2B assets, including eBooks, reports, and digital collateral, are inclusive and meet legal standards without sacrificing design integrity.

My above average planning and time management skills, allow me to reliably deliver a huge volume of work under tight timelines. Thriving on solving complex problems and organizing information to enhance brand communications such as rebranding a global tech firm, designing a pharmaceutical advertising campaign, or managing multilingual content for international markets.

Core Expertise:

Brand Strategy: Rebranding, Identity Development, and Campaign Executions.

Social Media: High-quality original content including videos, graphics, and social media posts in addition to a multiple of wireframe designs for website landing pages.
Event Collateral: Large booths, Banner Stands, Billboards, and swag, etc.
Multimedia: Video Creation and Editing, 2D Animation, and Technical Illustration.
Specialized Design: 3D Package Rendering and AODA/PAC Accessibility Compliance.
Technical Literacy: Knowledge of Web Design (HTML/CSS), eLearning systems (DominKnow), and CMS administration.
Production Management: Strategic coordination of internal/external stakeholders and high-volume production workflows.

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Work Experience

Senior Graphic Designer at 3H Communications Inc.
October 1, 2025 - May 25, 2026
Food packaging: comps, designs & 3D renderings. Worked with Windsor Salt and provided support across medical, pharmaceutical advertising, digital, print and direct mail pieces. Contributed on campaigns for clients including Bausch Health (Siliq, Elidel), Eisai (Dayvigo), Knight Therapeutics (Jornay PM), and BeONe (Brukinsa).
Senior Designer at MemoryTree
September 1, 2024 - September 30, 2025
Rebranding work for two high end tech companies (Cloudera & OpenText). Created Data Sheets, Cover Stories, Solution Briefs, Infographics, Long forms, Overviews, PPT and eBooks (Geotab) with full AODA and PAC accessibility. Produced banners for web, posters, brochures, etc. (Rocket, Cloudera).
Senior B2B Digital Designer at Smile Digital Health
April 1, 2021 - November 21, 2024
Senior B2B digital design for healthcare clients. Created digital collateral, social media assets, emails, and webinars for remote marketing campaigns; aligned with brand guidelines and accessibility standards.
Graphic Designer at RCAF Learning Support Centre (Calian)
June 1, 2020 - April 1, 2021
Full-time contract - remote due to COVID. Designed materials for training and communications; supported branding and collateral across multiple channels.
Graphic Designer/Corporate Design at Toronto Hydro
April 4, 2016 - March 31, 2020
Graphic design and corporate branding; produced digital and print materials; supported campaigns and internal communications.
Web & Corporate Graphic Designer at Canada Protection Plan Insurance
September 9, 2015 - March 31, 2016
Web graphics, corporate marketing materials and advertising collateral; supported digital campaigns and print pieces.
Corporate Graphic Designer at TD Asset Management, TD Mutual Funds
April 19, 1999 - March 31, 2015
Corporate graphic design for funds and investment communications; created print and digital assets within brand guidelines.
Graphic Designer, Advertising, Direct Mail at Vickers & Benson Advertising (Southside Digital Communications)
January 1, 1997 - April 1, 1999
Advertising and direct mail creative work; produced layouts, campaigns and print collateral.
Corporate Graphic Designer at Philip Sung Design
January 1, 1995 - January 1, 1997
Corporate graphic design duties for clients across branding and marketing collateral.
Production Artist at Echo Advertising (s.w.a.t. productions)
December 31, 1993 - November 30, 1995
Production artwork for entertainment-focused advertising projects.

Education

Diploma in Graphic Design at Ontario College of Art and Design
January 1, 1990 - January 1, 1994
Graphic Design - One year program with honours at George Brown College
January 1, 1989 - January 1, 1990

Qualifications

HTML and CSS, CSS Advanced & Responsive (Flexbox, SASS, Sublime, Intro to JQuery & JavaScript)
May 26, 2015 - August 13, 2015
Intro to JavaScript & jQuery, Advanced JavaScript & jQuery
September 9, 2015 - December 2, 2015
Responsive Design for Beginners: Build Mobile Friendly Websites with HTML5 & CSS3
September 5, 2015 - June 18, 2026
Fundamentals of Programming for Beginners: An Introduction to Python
August 15, 2015 - June 18, 2026
Introduction to Ruby
May 30, 2015 - June 18, 2026
Wordpress for Beginners
May 23, 2015 - June 18, 2026
jQuery for Beginners: Learn to Style Your Website Using CSS
July 22, 2015 - July 29, 2015

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Healthcare, Education