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I'm a data-driven digital marketing professional with a track record in planning and optimizing paid media campaigns across Meta, TikTok, Google, YouTube, and emerging platforms. I excel at turning budgets into measurable growth, improving ROAS, and telling the story of a brand through strategy, optimization, and creative testing. Over the past 6+ years I've led large campaigns for high-profile brands and agencies, building scalable digital strategies and collaborating with cross-functional teams to deliver results. I'm passionate about data, experimentation, and driving innovation in paid advertising.…I'm a data-driven digital marketing professional with a track record in planning and optimizing paid media campaigns across Meta, TikTok, Google, YouTube, and emerging platforms. I excel at turning budgets into measurable growth, improving ROAS, and telling the story of a brand through strategy, optimization, and creative testing. Over the past 6+ years I've led large campaigns for high-profile brands and agencies, building scalable digital strategies and collaborating with cross-functional teams to deliver results. I'm passionate about data, experimentation, and driving innovation in paid advertising.

Tinashe Machengete

PPC Manager, Digital Marketer, Marketing Strategist, +2

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I'm a data-driven digital marketing professional with a track record in planning and optimizing paid media campaigns across Meta, TikTok, Google, YouTube, and emerging platforms. I excel at turning budgets into measurable growth, improving ROAS, and telling the story of a brand through strategy, optimization, and creative testing. Over the past 6+ years I've led large campaigns for high-profile brands and agencies, building scalable digital strategies and collaborating with cross-functional teams to deliver results. I'm passionate about data, experimentation, and driving innovation in paid advertising.…I'm a data-driven digital marketing professional with a track record in planning and optimizing paid media campaigns across Meta, TikTok, Google, YouTube, and emerging platforms. I excel at turning budgets into measurable growth, improving ROAS, and telling the story of a brand through strategy, optimization, and creative testing. Over the past 6+ years I've led large campaigns for high-profile brands and agencies, building scalable digital strategies and collaborating with cross-functional teams to deliver results. I'm passionate about data, experimentation, and driving innovation in paid advertising.

Available to hire

I’m a data-driven digital marketing professional with a track record in planning and optimizing paid media campaigns across Meta, TikTok, Google, YouTube, and emerging platforms. I excel at turning budgets into measurable growth, improving ROAS, and telling the story of a brand through strategy, optimization, and creative testing.

Over the past 6+ years I’ve led large campaigns for high-profile brands and agencies, building scalable digital strategies and collaborating with cross-functional teams to deliver results. I’m passionate about data, experimentation, and driving innovation in paid advertising.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

PPC Specialist at Cape Media

December 31, 2020 - December 31, 2020

Led paid media planning and execution for digital campaigns across Meta and Google platforms; managed campaigns with multi-million rand budgets; drove brand awareness and conversions through data-driven optimization.

Digital Marketing Manager at Cape Media

December 31, 2022 - December 31, 2022

Led the complete digital transformation for a publishing company with 11 diverse magazines; established online presence across platforms, optimized online revenue and traffic, and improved ROAS and CPA through strategic paid media campaigns.

PPC / Digital Marketing Lead at Team 5 PM

January 1, 2022 - November 5, 2025

Currently employed at a data-driven social agency focused on effective digital campaigns; responsible for planning, execution and optimization of cross-channel paid media, with ongoing growth and experimentation; collaborates with cross-functional teams to align with client business objectives.

Paid Media Specialist at Cape Media

January 1, 2020 - January 1, 2020

Played a key role in launching Vivo Mobile in South Africa. Managed media budgets of up to R2 million per month across Meta and Google platforms. Delivered strategic media planning and performance tracking for brand awareness and conversion.