Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I build brands at the intersection of cultures, disciplines, and ways of thinking—navigating complexity to turn insight into clear strategy and meaningful execution. From Asia to Europe, I translate visions into strategic moves and practical outcomes, shaping growth, brand identity, and cross-cultural collaboration. I lead with empathy, operate with clarity, and thrive in the space where growth, purpose, and human understanding meet. Whether I'm aligning a team, shaping a brand's narrative, or guiding leaders through strategic transformation, my intention remains the same: to do meaningful work — with heart. I believe joy, kindness, and integrity are not just values, but strategic advantages.…I build brands at the intersection of cultures, disciplines, and ways of thinking—navigating complexity to turn insight into clear strategy and meaningful execution. From Asia to Europe, I translate visions into strategic moves and practical outcomes, shaping growth, brand identity, and cross-cultural collaboration. I lead with empathy, operate with clarity, and thrive in the space where growth, purpose, and human understanding meet. Whether I'm aligning a team, shaping a brand's narrative, or guiding leaders through strategic transformation, my intention remains the same: to do meaningful work — with heart. I believe joy, kindness, and integrity are not just values, but strategic advantages.

Ting Ju Chen

Brand Strategist, Marketing Strategist, Content Strategist, +2





I build brands at the intersection of cultures, disciplines, and ways of thinking—navigating complexity to turn insight into clear strategy and meaningful execution. From Asia to Europe, I translate visions into strategic moves and practical outcomes, shaping growth, brand identity, and cross-cultural collaboration. I lead with empathy, operate with clarity, and thrive in the space where growth, purpose, and human understanding meet. Whether I'm aligning a team, shaping a brand's narrative, or guiding leaders through strategic transformation, my intention remains the same: to do meaningful work — with heart. I believe joy, kindness, and integrity are not just values, but strategic advantages.…I build brands at the intersection of cultures, disciplines, and ways of thinking—navigating complexity to turn insight into clear strategy and meaningful execution. From Asia to Europe, I translate visions into strategic moves and practical outcomes, shaping growth, brand identity, and cross-cultural collaboration. I lead with empathy, operate with clarity, and thrive in the space where growth, purpose, and human understanding meet. Whether I'm aligning a team, shaping a brand's narrative, or guiding leaders through strategic transformation, my intention remains the same: to do meaningful work — with heart. I believe joy, kindness, and integrity are not just values, but strategic advantages.

Available to hire

I build brands at the intersection of cultures, disciplines, and ways of thinking—navigating complexity to turn insight into clear strategy and meaningful execution. From Asia to Europe, I translate visions into strategic moves and practical outcomes, shaping growth, brand identity, and cross-cultural collaboration. I lead with empathy, operate with clarity, and thrive in the space where growth, purpose, and human understanding meet. Whether I’m aligning a team, shaping a brand’s narrative, or guiding leaders through strategic transformation, my intention remains the same: to do meaningful work — with heart. I believe joy, kindness, and integrity are not just values, but strategic advantages.

Skills

Brand Identity

Branding

Experience Level

Brand Identity

Expert

Branding

Expert

Language

Chinese

Fluent

English

Fluent

Work Experience

Brand & Marketing Strategy Consultant at Outfit 7 Limited

July 1, 2017 - July 31, 2024

Drove product growth and trust across the Chinese market by blending technical precision with localized strategy and cross-cultural client engagement. Increased product adoption through strategic market entry and consultative sales, consistently surpassing revenue targets. Localized technical content and led educational seminars to boost client confidence and accelerate decision-making. Streamlined supply chain and distribution processes to align with regional preferences and improve deal close rates.

Brand & Marketing Strategy Consultant at Independent Consultant

July 1, 2024 - Present

Led the global expansion of a beloved digital IP, bridging strategy, storytelling, and cross-cultural execution to grow Talk to Mum & Friends into a worldwide brand. Spearheaded China-to-global transition, leading campaigns and digital strategy that boosted brand visibility and user acquisition across key markets. Created global brand guidelines and licensing systems; conducted internal and external brand training to ensure consistency at scale. Built strategic partnerships and licensing deals that extended the brand into merchandising, themed experiences, and IP expansion across platforms.

Technical Sales Engineer at Omega d.o.o., Slovenia

March 1, 2016 - June 1, 2017

Drove technical sales efforts, bridged product capabilities with client needs across European markets, and supported channel partners to accelerate market adoption.

Head Teacher, English Department at Taiwan Elementary Schools

July 1, 2007 - July 1, 2015

Led English departments across five public schools; fostered cross-cultural collaboration; designed programs to boost engagement and language outcomes; oversaw teacher coaching, curriculum modernization, and student-centered teaching; built positive classroom culture.