Available to hire
I’m a Senior Graphic Designer with over 10 years of experience in the FMCG industry, skilled in the Adobe Creative Suite, UI/UX prototyping, packaging, animation, and video editing. I thrive in collaborative environments, translating brand guidelines into compelling digital and print assets.
Based in Singapore, I value remote work flexibility and consistent, high-quality delivery across channels, from marketing campaigns to product launches. I stay curious, proactive, and committed to design excellence.
Experience Level
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Chinese
Advanced
Work Experience
Designer at Singapore Children’s Society
December 1, 2024 - November 6, 2025Conceptualise, develop, and schedule design collateral across multiple channels for marketing and publicity purposes. Create visuals for campaigns, social media, print, and events; coordinate with marketing teams for timely delivery; maintain branding guidelines.
Senior Designer at FairPrice Group
November 30, 2024 - November 30, 2024Work with a wide range of stakeholders across department to deliver design solutions. Creating animated GIFs and static digital assets.
Senior Designer at FairPrice Group
November 1, 2024 - November 1, 2024Collaborated with stakeholders across departments to deliver design solutions that align with brand and business goals. Led the creation of animated GIFs and static digital assets for marketing, e-commerce, and in-store materials. Managed multiple projects concurrently, ensured accessibility and brand consistency, and mentored junior designers.
Senior Graphic Designer at Loi Hein Group of Companies
April 30, 2022 - April 30, 2022UI/UX prototype design, packaging design, animation, video editing, advertising campaigns, etc.
Senior Graphic Designer at Loi Hein Group of Companies
April 1, 2022 - April 1, 2022Led UI/UX prototype design, packaging design, animation, video editing, and advertising campaigns for FMCG brands. Collaborated with marketing and product teams to translate brand guidelines into cohesive assets. Created wireframes, interactive prototypes, and visual assets; developed motion graphics and short videos for campaigns; managed asset libraries and brand consistency.
Graphic Designer at Nat Aire Builder | Iconic Haus
January 31, 2017 - January 31, 2017Newspaper advert, magazine, outdoor banner, vouchers, social media artwork, videographer, etc.
Graphic Designer at Nat Aire Builder | Iconic Haus
January 1, 2017 - January 1, 2017Produced newspaper advertisements, magazine layouts, outdoor banners, vouchers, social media artwork; assisted videography and other marketing collateral.
Education
Professional Diploma in Design & Advertising at MAD School (Chatsworth Mediart Academy)
January 1, 2011 - December 31, 2014Diploma in Moving Images (Animation) at Temasek Polytechnic
January 1, 2007 - December 31, 2010UI/UX Design Essentials at Udemy
January 11, 2030 - November 6, 2025Professional Diploma in Design & Advertising at MAD School (Chatsworth Medi@rt Academy)
January 1, 2011 - December 31, 2014Diploma in Moving Images (Animation) at Temasek Polytechnic
January 1, 2007 - December 31, 2010User Experience Design Essentials - Adobe XD UI UX Design at Udemy
January 11, 2030 - November 6, 2025Qualifications
D&AD - Student Yellow Pencil Award
January 1, 2012 - November 6, 2025D&AD Student Yellow Pencil Award
January 1, 2012 - November 6, 2025Industry Experience
Media & Entertainment, Retail, Professional Services, Consumer Goods, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
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