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I am a strategic PR professional with over 12 years of experience elevating luxury hospitality brands within the UK media and communications landscape. I have a proven track record of shaping high-profile media relations campaigns that resonate with discerning audiences. My approach combines relentless pursuit of excellence with a sophisticated understanding of the travel industry, ensuring brand narratives remain authoritative and aspirational. I’ve built an exceptional network of top-tier media contacts to secure consistent, high-impact coverage, while managing complex budgets and global communication strategies and mentoring high-performing teams.…I am a strategic PR professional with over 12 years of experience elevating luxury hospitality brands within the UK media and communications landscape. I have a proven track record of shaping high-profile media relations campaigns that resonate with discerning audiences. My approach combines relentless pursuit of excellence with a sophisticated understanding of the travel industry, ensuring brand narratives remain authoritative and aspirational. I’ve built an exceptional network of top-tier media contacts to secure consistent, high-impact coverage, while managing complex budgets and global communication strategies and mentoring high-performing teams.

Tiphaine

PR Freelancer, Media Coordinator, Brand Strategist

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I am a strategic PR professional with over 12 years of experience elevating luxury hospitality brands within the UK media and communications landscape. I have a proven track record of shaping high-profile media relations campaigns that resonate with discerning audiences. My approach combines relentless pursuit of excellence with a sophisticated understanding of the travel industry, ensuring brand narratives remain authoritative and aspirational. I’ve built an exceptional network of top-tier media contacts to secure consistent, high-impact coverage, while managing complex budgets and global communication strategies and mentoring high-performing teams.…I am a strategic PR professional with over 12 years of experience elevating luxury hospitality brands within the UK media and communications landscape. I have a proven track record of shaping high-profile media relations campaigns that resonate with discerning audiences. My approach combines relentless pursuit of excellence with a sophisticated understanding of the travel industry, ensuring brand narratives remain authoritative and aspirational. I’ve built an exceptional network of top-tier media contacts to secure consistent, high-impact coverage, while managing complex budgets and global communication strategies and mentoring high-performing teams.

Available to hire

I am a strategic PR professional with over 12 years of experience elevating luxury hospitality brands within the UK media and communications landscape. I have a proven track record of shaping high-profile media relations campaigns that resonate with discerning audiences. My approach combines relentless pursuit of excellence with a sophisticated understanding of the travel industry, ensuring brand narratives remain authoritative and aspirational. I’ve built an exceptional network of top-tier media contacts to secure consistent, high-impact coverage, while managing complex budgets and global communication strategies and mentoring high-performing teams.

Skills

Leadership

Branding

Copywriting

Experience Level

Leadership

Expert

Branding

Expert

Copywriting

Expert

Work Experience

Senior Account Manager at Gibbon Berry

January 1, 2022 - January 1, 2025

Managed media relations and account work for luxury hospitality and travel clients (e.g., Orient Express, Corinthia Hotels, BodyHoliday St Lucia, Seno St Barts, Lake Como). Developed and executed annual brand and media strategies aligned with business objectives. Organized and delivered group and individual press trips, coordinating logistics from flights to accommodations and working closely with clients to design compelling itineraries. Served as primary day-to-day contact for clients, drafting agendas/minutes and delivering monthly/quarterly/annual reports. Coordinated PR strategy components including crisis/reputation considerations, budgeting and project management, and led a PR assistant/consultant. Focused on client engagement, stakeholder relationships, high-profile event management, and press trip coordination including itineraries and travel logistics.

Account Manager at Atout France (French Tourism Board)

January 1, 2019 - January 1, 2022

International PR Director role for Atout France, managing PR activities and media research with responsibility for day-to-day international PR operations. Planned and executed press trips for journalists, created engaging itineraries with exclusive activities, managed travel logistics, and delivered detailed roadmaps and schedules to ensure smooth experiences. Built and executed the brand’s first PR strategy with integrated B2B and B2C campaigns targeting global media markets, resulting in significant UK and international coverage (including Vogue, BBC, L’Equipe). Coordinated with marketing and production teams to synchronize campaigns with international product launches, executed data-driven projects for outlet and journalist lists while ensuring compliance with GDPR, authorized and fact-checked daily French newsletters, and managed client relationships and event management for up to 100 guests including top-tier journalists.

International PR Director at Café du Cycliste

January 1, 2018 - January 1, 2019

Planned and supported media relations activities for Café du Cycliste, including coordination of communications efforts and related PR tasks in London. (Specific scope not fully detailed in the provided text.)

Media Researcher at Cision

January 1, 2016 - January 1, 2018

Conducted media research in London, supporting PR and communications initiatives through research tasks. (Specific scope not fully detailed in the provided text.)