Tista Dutta

Content Manager (UI/UX & Events) at Swiggy

Led content strategy and UI/UX alignment for events and product communications; directed cross-functional content transitions and built SOPs for brand collaborations; spearheaded Instagram avatar content transitions to v3.0, v4.0 and v5.0; managed tools including MS Office, Google Workspace, WordPress, ChatGPT, Gemini; supported content automation and optimization.

Assistant Manager UI/UX & Growth Marketing at Health & Glow

Owned UI/UX and growth marketing initiatives; drove retention and conversion improvements; collaborated on cross-channel campaigns; received MVP recognition for dual UI/UX and growth contributions; led content design and optimization for retention.

Assistant Manager Catalog Content Auditor at Ajio

Audited and enhanced catalog content; produced SEO-focused product descriptions and category banners; aligned content with brand guidelines; supported campaigns and promotional content.

Content Writer / Blogger at Freelance Blogging & Web Content

Created SEO-focused content for plugins, travel, health care, education, and lifestyle; contributed to brand blogs and product pages; supported CTR optimization and engaging storytelling across platforms.

Lead Content Growth Specialist: UX Content Trainer Mastering UX Writing & Content Strategy at Orange SoftTech

Led content growth initiatives; trained teams in UX writing and content strategy; developed a LinkedIn portfolio and coached on UX content development.

Assistant Manager Catalogue Content Audit at Ajio

Audit and optimize catalogue content, aligning product pages with brand guidelines to improve discovery and conversions. Collaborated with cross-functional teams to maintain content quality across the catalogue.

Content Lead at Meta Gauss Online Office

Led retention-focused content strategy and marketing communications, including push notifications, WhatsApp mailers, in-app banners, and social posts; optimized CTR and retention through analytics and A/B testing; coordinated with agencies and influencers for brand campaigns.

Content Manager (UI/UX & Events) at Wiggy

Content management for UI/UX and events; devised content strategy and governance for product and event communications; led cross-functional collaboration to launch new initiatives.

Content Manager UI/UX & Events at Wiggy

Managed content strategy and UI/UX for events; collaborated with product, design, and marketing teams to ensure cohesive experiences; established content governance for multi-channel campaigns.

Assistant Manager Catalogue at Ajio

Led catalogue content operations, aligning product content with brand guidelines and optimizing for conversions; collaborated with designers and developers on UI/UX optimizations and AB testing; spearheaded content automation initiatives for brand collaborations.

Blogging and web content development focusing on SEO-friendly tutorials, plugin content, and industry use cases to boost visibility.

SEO-focused copywriting and blogging for various digital campaigns; produced tutorials and industry-use case content to enhance reach and engagement.

Led content strategy, UI/UX optimization and growth marketing initiatives across platforms.

Assistant Manager Catalog Content Audit at Ajio

Managed catalog content audit, improved content quality and consistency across product listings.

Did a transformation for Health care, Lifestyle, Food, Fashion, & Facility Management industries.

SEO-focused content for plugins and brand onboarding materials; Registration Magic & Profile Grid.

Content Manager, UI/UX & Events at Wiggy

Led content management for UI/UX projects and events, driving brand-aligned campaigns with data-driven insights. Orchestrated content transitions for Instagram versions 3.0, 4.0, and 5.0, coordinating with design, product, and marketing teams to ensure consistent experiences. Built and refined content SOPs to support brand collaborations, enabling faster approvals and scalable production. Partnered with designers and developers to craft intuitive interfaces, engaging copy, and compelling visuals across web and social channels. Managed multi-channel content calendars, assets, and performance metrics, optimizing for CTR and retention. Proficient with MS Office, Google suite, WordPress, ChatGPT, Gemini, DALL·E 2, Canva, and other creative tools to deliver high-quality outputs.

Assistant Manager Catalogue Content Auditor at Ajio

Led catalogue content management and audits, ensuring accuracy and consistency across product listings. Developed SOPs for brand collaborations, content approvals, and cross-functional workflows. Drove content quality improvements through monitoring, tagging, and metadata optimization, reducing errors and improving search visibility. Collaborated with merchandising, design, and tech teams to align content across platforms and drive better conversion.

Content Manager UI/UX & Events at Wiggy

Leading content strategy, UI/UX & events. Partnered with designers and developers to create and refine intuitive UI through A/B testing. Led the content transition process for Instamart versions 3.0, 4.0, & 5.0. Spearheaded a content automation process by creating SOPs for brand collaborations.

Assistant Manager UI/UX & Growth Marketing at Health & Glow

Led UI/UX and growth marketing initiatives, focusing on content growth and retention. Implemented cross-channel campaigns and improved user engagement.

Assistant Manager Catalog Content Auditor at Ajio

Managed catalog content auditing and optimization of product content. Developed SOPs for content workflows and collaborated with cross-functional teams to improve retention.

Assistant Manager Catalogue Content Auditor at Ajio

Audited and managed catalogue content for product listings and category pages, ensuring accuracy, consistency, and optimized search visibility; collaborated with merchandising and product teams to enhance catalog quality and user experience.

Overseeing content strategy for UI/UX and events; developing SOPs for brand collaborations, coordinating cross-functional teams, and driving content-driven growth and engagement.

Content Manager, UI/UX & Events at Swiggy

Led content strategy for UI/UX across platforms, ran A/B tests, collaborated with design and tech teams, and supported events; contributed to Instamart versions 3.0–5.0 and built SOPs for scalable brand content.

Assistant Manager, Catalogue Content Audit at Ajio

Led catalog content audits, improved data quality, and streamlined product content governance in collaboration with cross-functional teams.

Content Writer / Blogging & Web Content at Blogging & Web Content

Developed SEO-driven content for plugins and brand campaigns; created tutorials and use cases to enhance brand visibility and adoption.