Tiyasa Kar

Planned career break (focused on staying engaged with industry and social media trends). Undertook freelance work including influencer marketing and content coordination projects, and is now available to return to client servicing, social media, and PR/communications roles.

Owned the end-to-end Instagram and overall social media presence for a hospitality venue, using a planned monthly content calendar to grow engagement by ~30%. Conceived and coordinated bar takeovers and partner brand collaborations that contributed to ~10% engagement uplift. Planned and executed influencer collaborations and content shoots to support brand campaigns and expand organic reach. Managed daily community interactions and customer communications while maintaining the brand voice across Instagram and face-to-face. Partnered with senior management on marketing activities and special event execution from concept through delivery.

Managed end-to-end client servicing for 5 clients across lifestyle, hospitality, and retail—acting as the primary point of contact from briefing through delivery. Developed and executed social media strategies aligned to business objectives and maintained content calendars across Instagram and Facebook. Led campaign planning and execution, coordinating with designers and content creators to deliver on-time, on-brand outputs across 8 campaigns. Led influencer marketing collaborations by managing creator outreach, briefing, and content coordination from initial contact through delivery. Built long-term relationships that contributed to 100% client retention over three years.