Strategic and forward-thinking marketing leader with extensive experience in driving marketing growth, shaping enterprise strategy, and scaling performance marketing initiatives across global industries. Proven track record in developing integrated marketing frameworks, optimizing omnichannel campaigns, and aligning commercial objectives with evolving market opportunities. Adept at leading and mentoring diverse teams, cultivating high-value agency partnerships, and fostering collaborative cultures that accelerate performance delivery. Demonstrated expertise in interpreting complex analytics, translating insights into actionable strategies, and balancing budget stewardship with measurable brand, revenue, and performance outcomes.…

Tamara Jojic

Strategic and forward-thinking marketing leader with extensive experience in driving marketing growth, shaping enterprise strategy, and scaling performance marketing initiatives across global industries. Proven track record in developing integrated marketing frameworks, optimizing omnichannel campaigns, and aligning commercial objectives with evolving market opportunities. Adept at leading and mentoring diverse teams, cultivating high-value agency partnerships, and fostering collaborative cultures that accelerate performance delivery. Demonstrated expertise in interpreting complex analytics, translating insights into actionable strategies, and balancing budget stewardship with measurable brand, revenue, and performance outcomes.…

Available to hire

Strategic and forward-thinking marketing leader with extensive experience in driving marketing growth, shaping enterprise strategy, and scaling performance marketing initiatives across global industries. Proven track record in developing integrated marketing frameworks, optimizing omnichannel campaigns, and aligning commercial objectives with evolving market opportunities. Adept at leading and mentoring diverse teams, cultivating high-value agency partnerships, and fostering collaborative cultures that accelerate performance delivery. Demonstrated expertise in interpreting complex analytics, translating insights into actionable strategies, and balancing budget stewardship with measurable brand, revenue, and performance outcomes.

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Skills

Experience Level

Language

English
Fluent
Russian
Fluent
Italian
Advanced
Serbian
Fluent

Work Experience

Digital Marketing Manager at Virgin Media Ireland (TELCO)
September 1, 2022 - Present
Developed and managed digital brand and acquisition strategies for broadband, mobile, and TV products across new and existing markets. Led cross-functional teams to execute integrated multi-channel campaigns and managed channel investment focused on efficient growth through testing and insights-led decisions. Responsible for forecasting digital marketing acquisition plans and reporting campaign effectiveness. Developed paid and unpaid media strategies, overseeing high-volume campaign performance and brand growth across paid channels including Google Ads, Meta, LinkedIn, YouTube, and SEO. Implemented advanced testing frameworks and analytics for stakeholder reporting, achieving 86% overachievement of acquisition targets and a 23% reduction in CPA. Managed a €3M digital marketing budget, working with media agencies on econometric planning, and identified new opportunities to drive business growth and improve ROI efficiency.
Marketing Manager at CONEMIS AG, Germany (SAAS)
December 31, 2022 - August 1, 2025
Member of the top management team making critical commercial and strategic decisions focused on brand growth and business targets. Led and collaborated with local marketing, creative teams, media agencies, freelancers, and product and sales teams to execute integrated digital campaigns, generating more MQLs. Developed marketing and communication strategies that increased partner engagement by 25% and improved brand positioning. Managed multi-channel digital marketing campaigns contributing to a 30% uplift in online visibility and a 20% increase in qualified leads year over year. Redesigned and optimized company website and landing pages, enhancing SEO and driving 35% improvement in web traffic and 40% growth in organic traffic. Implemented targeted lead generation, improving lead volume by 25% and lead quality by 15%. Directed production of marketing communications and promotional materials, boosting campaign delivery speed and brand consistency.
Digital Marketing Specialist at SBB, Serbia (TELCO)
December 31, 2021 - August 1, 2025
Planned and executed integrated online marketing strategies to drive brand awareness, user engagement, and lead generation. Managed multi-channel campaigns across paid media, SEO, email, and social platforms. Collaborated with agencies and partners to ensure consistent brand messaging and measurable outcomes. Achieved a 28% increase in digital reach and a 22% boost in lead conversions through PPC, SEO/SEM, email, social media, and display advertising. Led online media campaigns with real-time optimisation, improving ad engagement rates by 35%. Measured and analysed campaign performance contributing to a 20% increase in marketing efficiency. Managed social media across major platforms generating 40% follower growth and 30% increase in engagement. Oversaw website content for key domains, delivering 25% growth in organic traffic and 15% increase in user retention.
Digital Operations Manager at Go Viral, Serbia (Agency)
December 31, 2019 - August 1, 2025
Led digital communications and brand development for local and international clients. Planned and executed impactful advertising campaigns on Facebook, Instagram, and Google Ads, driving an average 30% increase in campaign ROI and 25% growth in audience reach. Developed content strategies and managed social communities increasing engagement rates by 40%. Oversaw e-commerce strategy and operations, boosting online sales by 20% and improving user experience with data-driven insights and performance analytics.
E-commerce Manager at All4All, Serbia (E-commerce)
December 31, 2018 - August 1, 2025
Managed sales strategy, product promotions, and partner collaboration for a leading e-commerce platform, resulting in a 30% increase in online sales and 20% improvement in partner engagement. Developed pricing and product positioning strategies to optimize sales volumes and profitability. Led partner training on internal tools and processes, improving execution and adoption. Implemented operational procedures, increasing efficiency by 25%. Conducted data analysis and performance reporting to support strategic decisions and enhance business performance.
Head of PR and Marketing at MK GROUP, Serbia (Holding)
December 31, 2017 - August 1, 2025
Led the development and execution of integrated marketing and PR strategies for MK Group and subsidiaries across sectors such as food production, luxury real estate, and hospitality. Managed annual marketing plans and budgets, achieving a 40% increase in brand visibility. Directed corporate branding and campaigns via digital and traditional media in coordination with top-tier agencies. Negotiated advertising contracts achieving a 25% uplift in campaign ROI. Managed internal communications, CSR initiatives, and organized high-profile corporate events and product launches. Spearheaded PR and crisis communication efforts to secure positive media coverage. Played a key role in elevating MK Group’s luxury real estate positioning domestically and internationally.
PR and Marketing Manager at MK GROUP, Serbia
December 31, 2015 - August 1, 2025
Managed PR and marketing activities within the company.
Office Manager at MK GROUP, Serbia
December 31, 2011 - August 1, 2025
Performed office management duties.
Internship at Quintessentially, Milan (Luxury Concierge Service Agency)
December 31, 2010 - August 1, 2025
Completed internship program gaining experience in luxury concierge services.
Digital Marketing Manager at Virgin Media Ireland
September 1, 2022 - Present
Developed and managed digital brand and acquisition strategies for broadband, mobile, and TV products across new and existing markets. Led and collaborated with cross-functional teams to execute integrated digital multi-channel campaigns. Managed channel investment with a focus on efficient growth through continuous testing and insights-led decision making. Delivered reports on campaign effectiveness and future growth plans. Successfully achieved 86% overachievement of acquisition targets and 23% reduction in CPA. Managed a €3M digital marketing budget, using econometric planning with media agencies. Identified new opportunities to expand customer reach and drive online and offline sales while upholding optimal campaign performance and scalability.
Marketing Manager at CONEMIS AG, Germany
December 31, 2022 - August 1, 2025
As a top management team member, contributed to critical commercial and strategic decisions focused on brand growth and business targets. Led cross-functional teams including local marketing, creative, media agencies, freelancers, product, and sales teams to execute integrated digital campaigns generating more MQLs. Implemented marketing and communication strategies resulting in increased partner engagement by 25% and online visibility by 30%. Led website redesign and SEO optimization that boosted web traffic by 35% and organic traffic by 40%. Executed targeted lead generation campaigns improving lead volume by 25% and quality by 15%. Enhanced campaign delivery time and brand consistency by 20%.
Digital Marketing Specialist at SBB, Serbia
December 31, 2021 - August 1, 2025
Planned and executed integrated online marketing strategies driving brand awareness, user engagement, and lead generation. Managed multi-channel campaigns (PPC, SEO, email, social) and optimized website content and performance across company domains. Achieved a 28% increase in digital reach and 22% boost in lead conversions. Successfully improved ad engagement rates by 35% and marketing efficiency by 20%. Managed social media presence across multiple platforms to increase follower growth by 40% and engagement by 30%. Collaborated with agencies and partners to maintain consistent messaging and successful cross-channel campaigns. Increased organic traffic by 25% and user retention by 15%.
Digital Operations Manager at Go Viral, Serbia
December 31, 2019 - August 1, 2025
Led digital communication strategies and brand development for clients in various markets. Executed advertising campaigns on Facebook, Instagram, and Google Ads resulting in 30% campaign ROI increase and 25% audience growth. Developed content strategies and managed social communities, improving engagement rates by 40%. Oversaw e-commerce strategy and operations boosting online sales by 20% and enhancing user experience through data-driven insights and analytics.
E-commerce Manager at All4All, Serbia
December 31, 2018 - August 1, 2025
Managed sales strategy, product promotions, and partner collaboration to increase online sales by 30% and partner engagement by 20%. Developed pricing and product positioning strategies to optimize sales and profitability. Led training for partners on internal tools to ensure consistent execution and adoption. Improved operational efficiency by 25% and supported strategic decision-making through data analysis and performance reporting.
Head of PR and Marketing at MK GROUP, Serbia
December 31, 2017 - August 1, 2025
Led integrated marketing and PR strategies for MK Group and subsidiaries, driving a 40% increase in brand visibility. Managed budgets and campaigns across digital and traditional media, achieving a 25% uplift in campaign ROI. Directed corporate branding, public relations, crisis communications, and high-profile corporate events. Elevated luxury real estate and resort brand positioning in domestic and international markets.
PR and Marketing Manager at MK GROUP, Serbia
December 31, 2014 - August 1, 2025
Executed PR and marketing functions (details not specified).
Office Manager at MK GROUP, Serbia
December 31, 2010 - August 1, 2025
Managed office administrative functions (details not specified).
Internship at Quintessentially, Milan
December 31, 2010 - August 1, 2025
Completed an internship at the luxury concierge service agency (details not specified).
Marketing Manager at Conemis AG (SAAS)
January 1, 2021 - January 1, 2022
Oversaw daily coordination with media agencies, freelancers, and in-house teams to ensure seamless execution of integrated digital campaigns. Contributed to top management strategy and led cross-functional collaboration with marketing, product, sales, and external agency partners to strengthen commercial decision-making and drive business growth. Led negotiations with partners and suppliers to secure favorable agreements and maintain strong business relationships. Achievements include 25% increase in lead volume, 15% improvement in lead quality, 35% rise in web traffic, and 40% growth in organic traffic through targeted campaigns and SEO-driven content.
Digital Marketing Specialist at SBB (TELCO)
January 1, 2019 - January 1, 2021
Coordinated daily campaign workflows, timelines, and deliverables with internal teams and external agencies to ensure smooth execution of integrated digital marketing initiatives. Ensured cohesive brand messaging and consistent campaign delivery by collaborating with creative agencies, media partners, and internal stakeholders. Achievements include a 20% improvement in marketing efficiency, 28% increase in digital reach, 22% boost in lead conversions, 25% growth in organic traffic, and a 35% uplift in ad engagement through optimized campaigns and rich media development.
Digital Operations Manager at Go Viral (Agency)
January 1, 2018 - January 1, 2019
Directed digital communication strategies and brand development initiatives for clients across local and international markets. Managed team operations and led negotiations to secure strategic outcomes. Monitored campaign performance and prepared regular client reports with actionable insights. Achievements include 40% increases in engagement, 20% online sales growth, and an average 30% ROI uplift across campaigns.
E-commerce Manager at All4All (E-commerce)
January 1, 2017 - January 1, 2018
Developed pricing strategies and refined product positioning to optimize sales volumes and profitability. Led training on internal systems and workflows to strengthen partner execution and tool adoption. Conducted data analysis and produced performance reports to support strategic decision-making. Achievements include 25% efficiency improvements, 30% online sales increase, and 20% higher partner engagement.
Head of PR and Marketing at MK Group (Holding)
January 1, 2015 - January 1, 2017
Directed corporate branding initiatives and high-impact campaigns in collaboration with top-tier agencies to elevate brand positioning in domestic and international markets. Managed corporate communications, CSR initiatives, and crisis communications while cultivating strong media relationships. Delivered high-profile corporate events, product launches, and luxury property openings with consistent market presence. Achievements include 25% uplift in campaign ROI and 40% increase in brand visibility across multiple sectors.

Education

Master of Science (MSc) in International Marketing at ESE Milan
January 11, 2030 - April 1, 2026
Bachelor of Science in Economics at Lomonosov Moscow State University (MSU)
January 11, 2030 - April 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Software & Internet, Retail, Travel & Hospitality, Real Estate & Construction, Media & Entertainment, Professional Services

Skills

Experience Level