Available to hire
I am a strategic and data-driven marketing professional with experience spanning digital marketing, product research, and performance optimization. I analyze market trends, define product opportunities, and coordinate cross-functional teams to execute plans that align with business goals.\n\nI turn large datasets into actionable insights and compelling narratives that inform product and marketing decisions. I have led campaigns, developed content strategies, and improved UX/SEO through collaboration with design, engineering, and content teams, delivering measurable outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Digital Marketing Intern at Canyon Entertainment Group
September 30, 2025 - October 14, 2025Supported product visibility initiatives through SEO strategy, content analysis, and audience research. Conducted market research to identify trends and recommend improvements to digital campaigns. Collaborated with design, engineering, and content teams to optimize WordPress websites and improve UX performance. Developed targeted content strategies that increased engagement for brand programs such as Girl Pow-R and iMatter. Leveraged analytics tools to track user behavior and inform future product and content planning.
Digital Marketing Intern at Canyon Entertainment Group
September 1, 2025 - October 14, 2025Supported product visibility initiatives through SEO strategy, content analysis, and audience research; collaborated with design, engineering, and content teams to optimize WordPress websites and improve UX performance; developed targeted content strategies increasing engagement for brand programs such as Girl Pow-R and iMatter; leveraged analytics tools to track user behavior and inform future product and content planning.
Marketing Intern – Blog Writing, SEO & Campaign Strategy at Canyon Entertainment Group
September 1, 2025 - October 2, 2025Spearheaded SEO campaigns that increased website visibility and engagement. Boosted brand recognition for Girl Pow-R & iMatter Program through content strategy and targeted promotions. Optimized WordPress sites, leveraging Yoast SEO and analytics to drive measurable growth.
Digital Marketing Intern at Canyon Entertainment Group
September 1, 2025 - October 2, 2025Coordinated SEO and content projects between creative and strategy teams, ensuring deadlines were met; Researched and implemented SEO tactics that improved website visibility and engagement; Developed targeted content strategies, boosting brand recognition for Girl Pow-R & iMatter Program; Optimized WordPress websites, leveraging analytics to track progress and inform campaigns.
Digital Marketing Intern at Canyon Entertainment Group
September 1, 2025 - October 2, 2025Coordinated SEO and content projects between creative and strategy teams, ensuring deadlines were met. Researched and implemented SEO tactics that improved website visibility and engagement. Developed targeted content strategies, boosting brand recognition for Girl Pow-R & iMatter Program. Optimized WordPress websites, leveraging analytics to track progress and inform campaigns.
Marketing Specialist at Various Projects
December 31, 2024 - October 2, 2025Managed 10–15 SMB client projects, coordinating timelines, deliverables, and feedback cycles; Executed integrated campaigns with budgets ranging from $1,000–$5,000/month across Google Ads, LinkedIn Ads, and social platforms; Oversaw email marketing campaigns and remarketing strategies to increase conversions; Created reports analyzing campaign KPIs to provide actionable insights to clients and teams; Supported strategy development through market research and competitor analysis.
Marketing Specialist at Various Projects
December 31, 2024 - October 2, 2025Managed 10–15 SMB client projects, coordinating timelines, deliverables, and feedback cycles. Executed integrated campaigns with budgets ranging from $1,000–$5,000/month across Google Ads, LinkedIn Ads, and social platforms. Oversaw email marketing campaigns and remarketing strategies to increase conversions. Created reports analyzing campaign KPIs to provide actionable insights to clients and teams. Supported strategy development through market research and competitor analysis.
Marketing Specialist at Various Projects
January 1, 2024 - October 14, 2025Led cross-functional teams in building product roadmaps and marketing plans for 10–15 SMB clients; used data-driven insights to identify growth opportunities, define campaign priorities, and optimize budgets ($1,000–$5,000/month); presented campaign results and product recommendations to clients using clear data storytelling and visualization; conducted competitor analysis and audience segmentation; partnered with development and design teams to ensure technical feasibility and alignment with business goals.
Marketing Specialist at Various Projects
January 1, 2024 - October 14, 2025Led cross-functional teams in building product roadmaps and marketing plans for 10–15 SMB clients. Used data-driven insights to identify growth opportunities, define campaign priorities, and optimize budgets ($1,000–$5,000/month). Presented campaign results and product recommendations to clients using clear data storytelling and visualization. Conducted competitor analysis and audience segmentation to support market positioning and new product initiatives. Partnered with development and design teams to ensure technical feasibility and alignment with business goals.
Visual Merchandising & Sales at Shoppers Drug Mart
December 1, 2023 - October 2, 2025Generated repeat sales by promoting digital loyalty programs, growing customer sign-ups. Optimized sales reporting with POS data and spreadsheets to track trends and improve performance. Resolved client issues proactively, maintaining strong customer satisfaction ratings.
Visual Merchandising & Sales at Shoppers Drug Mart
December 31, 2020 - October 2, 2025Coordinated department communications, promotional visuals, and campaign rollouts to drive customer engagement; Promoted digital loyalty programs, increasing sign-ups and repeat sales; Tracked sales trends through POS and data reporting, improving operational efficiency.
Visual Merchandising & Sales at Shoppers Drug Mart
December 31, 2020 - October 2, 2025Coordinated department communications, promotional visuals, and campaign rollouts to drive customer engagement. Promoted digital loyalty programs, increasing sign-ups and repeat sales. Tracked sales trends through POS and data reporting, improving operational efficiency.
Customer Service Representative at TD Canada Trust
August 1, 2020 - October 2, 2025Accelerated adoption of TD's digital platforms, guiding clients through online banking. Resolved 95% of issues on first contact, reducing escalations and boosting client trust. Supported a high-volume call environment, managing inbound and outbound engagements.
Visual Merchandising & Sales at Shoppers Drug Mart
January 1, 2020 - October 14, 2025Coordinated product launches and visual strategies to enhance customer engagement and sales; promoted digital loyalty programs, driving new sign-ups and increasing customer retention; analyzed POS data to identify product trends and adjust merchandising strategies to meet performance goals.
Visual Merchandising & Sales at Shoppers Drug Mart
January 1, 2020 - October 14, 2025Coordinated product launches and visual strategies to enhance customer engagement and sales. Promoted digital loyalty programs, driving new sign-ups and increasing customer retention. Analyzed POS data to identify product trends and adjust merchandising strategies to meet performance goals.
Luxury Fragrance Sales at Estée Lauder Companies
March 1, 2019 - October 2, 2025Consistently exceeded sales targets, ranking in top performers. Built long-term client loyalty by delivering tailored product recommendations.
Education
Diploma at Seneca College – Business Marketing
January 11, 2030 - January 1, 2021Diploma at Seneca College – Cosmetic & Skincare Management
January 11, 2030 - January 1, 2016Certificate at Coursera
January 11, 2030 - October 2, 2025Google IT Support Certificate at Coursera
January 11, 2030 - October 2, 2025Diploma - Business Marketing at Seneca College
January 11, 2030 - January 1, 2021Diploma - Cosmetic & Skincare Management at Seneca College
January 11, 2030 - January 1, 2016Google IT Support Specialist Certificate at NPower Canada
January 11, 2030 - October 2, 2025Business Marketing at Seneca College
January 1, 2019 - January 1, 2020Cosmetic & Skincare Management at Seneca College
January 1, 2014 - January 1, 2016Certificate: Google IT Support at Coursera (Google)
January 11, 2030 - October 14, 2025Diploma – Business Marketing at Seneca College
January 1, 2021 - October 14, 2025Diploma – Cosmetic & Skincare Management at Seneca College
January 1, 2016 - October 14, 2025Google IT Support Certificate at Coursera (Google IT Support Certificate)
January 11, 2030 - October 14, 2025Diploma – Business Marketing at Seneca College
January 11, 2030 - January 1, 2021Diploma – Cosmetic & Skincare Management at Seneca College
January 11, 2030 - January 1, 2016Qualifications
Training
January 11, 2030 - January 1, 2024Google IT Support Certificate
January 11, 2030 - October 2, 2025Digital Marketing & SEO Training
January 11, 2030 - January 1, 2024Diploma - Business Marketing
January 11, 2030 - January 1, 2021Diploma - Cosmetic & Skincare Management
January 11, 2030 - January 1, 2016Digital Marketing & SEO Training
January 11, 2030 - January 1, 2024Google IT Support Certificate
January 11, 2030 - October 2, 2025Digital Marketing & SEO Training
January 11, 2030 - January 1, 2024Google IT Support Specialist Certificate
January 11, 2030 - October 2, 2025Digital Marketing & SEO Training
January 1, 2024 - October 14, 2025Google IT Support Certificate
January 11, 2030 - October 14, 2025Digital Marketing & SEO Training
January 11, 2030 - October 14, 2025Google IT Support Certificate
January 11, 2030 - October 14, 2025Digital Marketing & SEO Training
January 1, 2024 - January 1, 2024Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Financial Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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