Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Fluent
Croatian
Beginner
Spanish; Castilian
Beginner
Work Experience
Managing Director and Founder at Nature Rebels Gang
February 1, 2024 - PresentFounded and lead an eco-friendly streetwear brand for girls aged 5-14; responsible for strategy, product development, branding and sustainability; production is partnered with facilities in Portugal.
Business and Design Consultant at LUVIYO, Kari Traa, NIKIN AG and more
September 1, 2020 - PresentConsulting and design work on product and collection level for domestic and international markets to grow business in Switzerland, Scandinavia, China and more.
Head of Design Apparel and Accessories at Mammut Sports Group
September 1, 2018 - September 1, 2020Led a design team of 8, coordinated onboarding, recruitment and development; defined seasonal color language; directed trend research, PLM processes, and cross-functional collaboration across multiple categories and markets.
Head of Design at Björn Borg Clothing AB
October 1, 2015 - August 1, 2018Led design for sportswear, performance apparel, collaborations, SMU and accessories; managed color cards, trend research, PLM and license partner coordination for bags, shoes and glasses.
Senior Designer Apparel and Accessories at Casall Sports AB
August 1, 2013 - September 1, 2015Led design for performance apparel and accessories; directional for seasonal themes, color cards, fabrics, trims, styling and silhouettes; developed layer systems and fits; managed tech packs and PLM.
Sabbatical
August 1, 2011 - July 1, 2013A journey along the Panamericana; traveled from Canada to Chile in a self-built 4x4 camper van; gained cultural insights and inspiration for personal and professional life.
Freelance Innovation Concept Designer at Lululemon Athletica
September 1, 2011 - February 1, 2012Covered sports underwear for women; planned and coordinated trend research, analyses, trade fair visits and reports; created seasonal mood boards, tech packs and cross-functional collaboration.
Head of Design Yoga and Accessories at Lululemon Athletica
March 1, 2010 - July 1, 2011Led a design team of 6; created seasonal color card and creative direction; managed trend research, PLM and cross-functional communication; gathered end-consumer feedback in-store.
Technical Design Department Manager at Aritzia
February 1, 2009 - February 1, 2010Managed technical design for 6 in-house brands; developed Design 'Fit Architecture' and language; built department structure and training programs; ensured timely, right-fit product delivery.
Senior Designer Apparel at Aritzia
October 1, 2007 - January 1, 2009Led design for the TNA collection; coordinated trend research, color cards, fabrics, trims, styling and silhouettes; managed tech packs and cross-functional communication.
Senior Designer Apparel at Adidas by Stella McCartney
August 1, 2006 - September 1, 2007Covered tennis, run, outdoor, swim, yoga, gym, winter sports and golf; led trend research, color cards, fabrics, trims and silhouettes; created and managed tech packs; frequent interactions with Stella McCartney.
Senior Designer Apparel at Adidas
November 1, 2004 - July 1, 2006Tennis, run, outdoor, swim and walking for men and women; trend research, color cards, fabrics, trims, styling and silhouettes; managed tech packs and cross-functional collaboration.
Designer Apparel at Maier Sports (US 40)
May 1, 2002 - October 1, 2004Covered skate, surf, swim, denim, kite and winter sports for men and women; led interns and junior designers; created tech packs and ensured efficient production handovers.
Designer Apparel at S.Oliver
September 1, 2000 - April 1, 2002Contributed to trend research, seasonal themes, color cards, fabrics, trims, styling and silhouettes; created and managed tech packs; collaborated with partners.
Exhibitor Assistant at Munich Fabric Start – Fair for textiles and trims
January 1, 1997 - January 1, 2000Booth setup, inspiration forum, customer care and organizational support for textiles and trims fair.
Design Intern at Sonia Bogner
July 1, 1998 - September 1, 1998Created tech packs; prepared collections for showroom; organized collection overviews.
Education
Diploma as Modelist und Stylist at ESMOD Munich
September 1, 1997 - September 1, 2000Qualifications
Industry Experience
Consumer Goods, Retail, Manufacturing, Media & Entertainment, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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