Results-focused Digital Marketing Specialist helping businesses attract the right audiences, generate qualified leads, improve online visibility, and turn digital traffic into measurable business outcomes. Experienced across Google Ads/PPC, SEO, analytics, conversion tracking, social media, email marketing, ecommerce marketing, and lead generation. Strong focus on campaign structure, targeting, tracking accuracy, performance analysis, and continuous optimization to build properly measured and continuously improved marketing systems.…

ALAO THEOPHILUS

Results-focused Digital Marketing Specialist helping businesses attract the right audiences, generate qualified leads, improve online visibility, and turn digital traffic into measurable business outcomes. Experienced across Google Ads/PPC, SEO, analytics, conversion tracking, social media, email marketing, ecommerce marketing, and lead generation. Strong focus on campaign structure, targeting, tracking accuracy, performance analysis, and continuous optimization to build properly measured and continuously improved marketing systems.…

Available to hire

Results-focused Digital Marketing Specialist helping businesses attract the right audiences, generate qualified leads, improve online visibility, and turn digital traffic into measurable business outcomes. Experienced across Google Ads/PPC, SEO, analytics, conversion tracking, social media, email marketing, ecommerce marketing, and lead generation.

Strong focus on campaign structure, targeting, tracking accuracy, performance analysis, and continuous optimization to build properly measured and continuously improved marketing systems.

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Language

Work Experience

SEO & Digital Marketing Specialist at Freelance
August 13, 2024 - Present
Website SEO analysis and optimization Keyword research and content strategy On-page SEO improvements Search visibility optimization Local SEO strategies Website and landing-page optimization Integrated SEO and paid advertising strategies
google ads specialist at freelancee
August 1, 2022 - Present
Developed and optimized digital marketing strategies focused on visibility, traffic, engagement, and conversions. Created social media content and managed social media campaigns across major platforms. Provided Google Ads/PPC campaign management, optimization, and performance analysis. Produced SEO-focused content and implemented on-page and off-page optimization strategies. Worked on children’s book illustration, book design, screenplay writing, and other creative projects based on client requirements. Conducted competitor and keyword research to identify growth opportunities and improve online visibility.
Google Ads & Conversion Tracking Specialist at Freelance
August 4, 2021 - Present
Google Search campaign setup and management Conversion tracking implementation GA4 and GTM configuration Keyword and negative keyword research Location and audience targeting Campaign performance analysis Conversion-focused optimization Troubleshooting tracking and advertising issues

Education

National Diploma (ND) — Computer Science at Federal Polytechnic, Ede, Osun State
January 11, 2030 - August 16, 2026
National Diploma (ND) — Computer Science at Federal Polytechnic, Ede, Osun State, Nigeria
January 11, 2030 - August 16, 2026

Qualifications

Professional Qualifications
March 29, 2024 - August 1, 2026
Google Ads / PPC Specialist SEO Specialist Google Analytics 4 (GA4) Specialist Google Tag Manager (GTM) Specialist Conversion Tracking Specialist Social Media Marketing Specialist Email Marketing Specialist Ecommerce Marketing Specialist Lead Generation Specialist

Industry Experience

Real Estate & Construction, Media & Entertainment, Consumer Goods, Education, Manufacturing, Software & Internet, Retail, Professional Services, Healthcare, Travel & Hospitality, Financial Services, Transportation & Logistics
    Data-driven marketing, built around business outcomes.

    A premium digital marketing portfolio showcasing Google Ads & PPC, SEO, GA4, GTM, and conversion tracking through five in-depth sample case studies and a live-style reporting dashboard.

    Full version (project description field):

    This is a self-contained, interactive portfolio built to demonstrate a full-stack digital marketing skill set — Google Ads & PPC, SEO, GA4, Google Tag Manager, conversion tracking, social media marketing, email marketing, ecommerce marketing, and lead generation — the way I’d approach it for a real client engagement.

    The portfolio walks through five sample case studies modeled on real-world scenarios: restructuring a Google Ads account to lower cost-per-lead, improving organic search visibility through technical and content SEO, building a complete GA4 + GTM + conversion tracking system from the ground up, running an integrated lead-generation funnel, and connecting paid, organic, and retention channels to grow ecommerce revenue. Each one includes the actual artifacts I work with day to day — campaign structure diagrams, keyword strategy, ad copy, conversion funnels, tracking architecture, and performance reporting — plus a sample analytics dashboard showing the KPIs I report on for clients.

    All metrics and business names shown are illustrative sample/demonstration data, clearly labeled throughout, used to show my process and reporting style rather than to claim specific client results. The goal is simple: let you see exactly how I think about a marketing account — research, strategy, setup, launch, optimize, scale — before we start working together.

    Want me to also drop this description into the portfolio itself as a new section, or save it as a separate text file you can keep on hand?