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Hi, I'm Toby Pointer, a creative and versatile video producer with over 10 years of experience in the TV and media industry. I specialize in commercials, reality shows, and scripted content across film, television, and social media. I’m passionate about storytelling innovation and enjoy leading teams to deliver high-quality productions that truly engage audiences. I have a proven track record of leveraging emerging technologies, including AI, to elevate creative projects to new heights. Expert in Adobe Creative Cloud and GenAI tools, I thrive on transforming ideas into captivating visual stories that align perfectly with client goals.…Hi, I'm Toby Pointer, a creative and versatile video producer with over 10 years of experience in the TV and media industry. I specialize in commercials, reality shows, and scripted content across film, television, and social media. I’m passionate about storytelling innovation and enjoy leading teams to deliver high-quality productions that truly engage audiences. I have a proven track record of leveraging emerging technologies, including AI, to elevate creative projects to new heights. Expert in Adobe Creative Cloud and GenAI tools, I thrive on transforming ideas into captivating visual stories that align perfectly with client goals.

Toby Pointer

2D Animator, Animator, Content Producer, +6

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Hi, I'm Toby Pointer, a creative and versatile video producer with over 10 years of experience in the TV and media industry. I specialize in commercials, reality shows, and scripted content across film, television, and social media. I’m passionate about storytelling innovation and enjoy leading teams to deliver high-quality productions that truly engage audiences. I have a proven track record of leveraging emerging technologies, including AI, to elevate creative projects to new heights. Expert in Adobe Creative Cloud and GenAI tools, I thrive on transforming ideas into captivating visual stories that align perfectly with client goals.…Hi, I'm Toby Pointer, a creative and versatile video producer with over 10 years of experience in the TV and media industry. I specialize in commercials, reality shows, and scripted content across film, television, and social media. I’m passionate about storytelling innovation and enjoy leading teams to deliver high-quality productions that truly engage audiences. I have a proven track record of leveraging emerging technologies, including AI, to elevate creative projects to new heights. Expert in Adobe Creative Cloud and GenAI tools, I thrive on transforming ideas into captivating visual stories that align perfectly with client goals.

Available to hire

Hi, I’m Toby Pointer, a creative and versatile video producer with over 10 years of experience in the TV and media industry. I specialize in commercials, reality shows, and scripted content across film, television, and social media. I’m passionate about storytelling innovation and enjoy leading teams to deliver high-quality productions that truly engage audiences.

I have a proven track record of leveraging emerging technologies, including AI, to elevate creative projects to new heights. Expert in Adobe Creative Cloud and GenAI tools, I thrive on transforming ideas into captivating visual stories that align perfectly with client goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Picture/Editor at Go Button Media

May 31, 2024 - July 18, 2025

Edited and produced video content for various television shows, enhancing storytelling through creative editing techniques. Developed engaging, visually rich content that supported the show's themes and boosted viewer engagement.

Producer/Director at ToPoint Pro

June 1, 2022 - Present

Led AI-enhanced video production projects, elevating content for marketing and social media campaigns, achieving a 30% increase in viewer engagement. Collaborated with creative teams to develop storyboards, concepts, and scripts, ensuring cohesive storytelling across all projects. Managed the entire production cycle, including post-production processes like editing, color grading, and sound design, delivering high-quality outputs on time and within budget. Implemented emerging video technologies, resulting in more dynamic and visually compelling productions.

Producer/Editor at A Plus Creative

May 31, 2022 - July 18, 2025

Produced commercials, ads, and motion graphics for high-profile clients such as Hudson Bay, Estee Lauder, Joe Fresh, and Walmart. Enhanced production quality through advanced editing and motion graphics, delivering visually appealing, impactful content. Led projects from pre-production to final delivery, consistently meeting tight deadlines while exceeding client expectations. Worked closely with clients to understand their vision and objectives, transforming ideas into engaging visual stories.

Producer/Editor at HuffPost Canada

May 31, 2019 - July 18, 2025

Produced and edited political video content for various shows, including BackBenchers, creating impactful and engaging videos for a diverse audience. Worked in a fast-paced environment, ensuring content was timely, accurate, and aligned with the show's editorial vision.

Avid Editor at CTV

May 31, 2018 - July 18, 2025

Edited video content for popular television shows such as Etalk, Marilyn Denis Show, and The Social. Created engaging and visually appealing videos that enhanced viewer experience, working collaboratively with producers and directors to fulfill their creative vision.

Editor/Motion Graphics at MTV/MuchMusic

May 31, 2013 - July 18, 2025

Edited content for live and broadcast shows including Video on Trial, MMVAs, and Much On Demand. Created dynamic motion graphics and provided real-time edits during live events, contributing to the success of high-profile productions.