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Video has always been my passion—but over the last 15 years, I discovered its real power to transforming how businesses communicate and connect. Since then, I’ve led global video marketing, PR, and communications for global and niche brands, directing shoots across eight countries and distributing thousands of videos across YouTube, social, and digital channels. Today, as founder of a Phoenix-based video production and marketing agency, I help companies—from startups to enterprise—turn video into measurable growth.…Video has always been my passion—but over the last 15 years, I discovered its real power to transforming how businesses communicate and connect. Since then, I’ve led global video marketing, PR, and communications for global and niche brands, directing shoots across eight countries and distributing thousands of videos across YouTube, social, and digital channels. Today, as founder of a Phoenix-based video production and marketing agency, I help companies—from startups to enterprise—turn video into measurable growth.

Todd Holbrook

Brand Strategist, Videographer, Social Media Manager, +1

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Video has always been my passion—but over the last 15 years, I discovered its real power to transforming how businesses communicate and connect. Since then, I’ve led global video marketing, PR, and communications for global and niche brands, directing shoots across eight countries and distributing thousands of videos across YouTube, social, and digital channels. Today, as founder of a Phoenix-based video production and marketing agency, I help companies—from startups to enterprise—turn video into measurable growth.…Video has always been my passion—but over the last 15 years, I discovered its real power to transforming how businesses communicate and connect. Since then, I’ve led global video marketing, PR, and communications for global and niche brands, directing shoots across eight countries and distributing thousands of videos across YouTube, social, and digital channels. Today, as founder of a Phoenix-based video production and marketing agency, I help companies—from startups to enterprise—turn video into measurable growth.

Available to hire

Video has always been my passion—but over the last 15 years, I discovered its real power to transforming how businesses communicate and connect. Since then, I’ve led global video marketing, PR, and communications for global and niche brands, directing shoots across eight countries and distributing thousands of videos across YouTube, social, and digital channels.

Today, as founder of a Phoenix-based video production and marketing agency, I help companies—from startups to enterprise—turn video into measurable growth.

Skills

Branding

Corporate Video

Experience Level

Branding

Expert

Corporate Video

Expert

Language

English

Fluent

Work Experience

Director, Global Brand Communications at Axway

June 1, 2021 - December 1, 2024

Aligned NA, LATAM, EMEA, and APAC under a unified global messaging framework. Increased share of voice from under 10% to 17% and earned 2.4K editorial mentions. Led social and content teams to boost brand exposure by 17% and grow social reach by 600% in 2021. Managed two branded podcasts (40+ episodes, 30K downloads per show) and oversaw brand video production (organic and paid) with 693K views in H2 2022. Launched influencer marketing including CEO and thought leader positioning.

Brand Video Producer, Public Relations Manager at Axway

June 1, 2015 - June 1, 2021

Led PR activities for North and South America, coordinating with EMEA counterparts to produce hundreds of press releases, media alerts, and blogs. Grew online presence and share of voice to 2nd in industry, working with international agencies and reporters to produce 30+ thought leadership articles yearly. Produced 5 video series, earning live TV coverage (ABC15 Arizona) and 110K impressions. Directed brand video marketing to deliver 300+ videos across YouTube, LinkedIn, and web with a $50K annual budget, resulting in 450K impressions and 41K views by 2024.

Marketing Communications Manager at Altegra Health

January 1, 2012 - June 1, 2015

Directed marketing communications and PR tactics during brand transitions for 9 healthcare entities. Developed launch and ongoing social engagement and content marketing for Commercial, Medicaid, and Medicare payer/provider markets. Produced all corporate press releases (30+) and 50+ industry articles. Created member marketing materials including mailers (InDesign) and filmed testimonials on-location.