Hi, I’m Tokuma Sime Tola, a Product Designer (UI/UX Specialist) based in Addis Ababa, Ethiopia. I’m a Top-Rated Freelancer on Upwork, passionate about creating web and mobile experiences that are simple, intuitive, and meaningful. I’ve worked on projects across SaaS, e-learning, dashboards, and e-commerce, collaborating closely with developers to bring ideas to life. As Lead Designer at Helder Technologies Solution, I’ve guided teams, mentored junior designers, and delivered projects for both local and international clients. With a B.Sc. in Leather Product Engineering (Gold Medalist), I bring a mix of creativity and technical precision, designing products that balance usability, aesthetics, and business goals.…

Tokuma Sime Tola

Hi, I’m Tokuma Sime Tola, a Product Designer (UI/UX Specialist) based in Addis Ababa, Ethiopia. I’m a Top-Rated Freelancer on Upwork, passionate about creating web and mobile experiences that are simple, intuitive, and meaningful. I’ve worked on projects across SaaS, e-learning, dashboards, and e-commerce, collaborating closely with developers to bring ideas to life. As Lead Designer at Helder Technologies Solution, I’ve guided teams, mentored junior designers, and delivered projects for both local and international clients. With a B.Sc. in Leather Product Engineering (Gold Medalist), I bring a mix of creativity and technical precision, designing products that balance usability, aesthetics, and business goals.…

Available to hire

Hi, I’m Tokuma Sime Tola, a Product Designer (UI/UX Specialist) based in Addis Ababa, Ethiopia. I’m a Top-Rated Freelancer on Upwork, passionate about creating web and mobile experiences that are simple, intuitive, and meaningful. I’ve worked on projects across SaaS, e-learning, dashboards, and e-commerce, collaborating closely with developers to bring ideas to life. As Lead Designer at Helder Technologies Solution, I’ve guided teams, mentored junior designers, and delivered projects for both local and international clients. With a B.Sc. in Leather Product Engineering (Gold Medalist), I bring a mix of creativity and technical precision, designing products that balance usability, aesthetics, and business goals.

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Language

English
Fluent

Work Experience

Freelance UI/UX & Product Designer at Digital Peaks (Upwork)
June 19, 2025 - Present
Freelance UI/UX & Product Designer on Upwork, delivering high-quality projects for international clients.
Lead Designer at Helder Technologies Solution
June 1, 2023 - Present
Led design team, mentored junior designers, and established design best practices; delivered web and mobile projects for local and international clients.
UI/UX & Graphics Designer at Zulu Tech
February 1, 2025 - Present
Designed web and mobile interfaces, created visual branding and marketing assets, and collaborated with developers to implement designs.
UI/UX Designer at Globe Dock Academy
April 1, 2025 - October 18, 2025
Designed large-scale LMS interfaces, learner dashboards, onboarding programs, and course libraries; led design reviews and delivered projects on time for local and international clients.

Education

Bachelor of Science in Leather Product Engineering at Bahir Dar University
September 1, 2019 - July 1, 2024
UI/UX & Product Design Training at Remotely / Various Online Programs / Workshops
October 1, 2023 - October 18, 2025

Qualifications

Gold Medalist, Leather Product Engineering
January 11, 2030 - October 18, 2025
RLSD Africa Talent Leather Design Showcase 2024 – Top 14 Designers
January 1, 2024 - October 18, 2025

Industry Experience

Software & Internet, Education, Media & Entertainment, Professional Services, Retail
    paper Lolelink, ERP

    LoleLink is an all-in-one AI-powered business platform that empowers African SMEs and entrepreneurs to manage services, HR, finance, and projects efficiently. It enables businesses to list services, automate workflows, gain data-driven insights, and connect with customers.

    uniE621 Software For Outsourcing Company
    A scalable and business-focused web platform for Zulu, a software outsourcing company. The site was designed to highlight services, showcase case studies, and streamline operations with dashboards, job listings, and management tools—delivering a clean, professional, and growth-oriented digital presence. Solution: We designed a scalable website that highlights services, showcases case studies, and integrates a product catalog, blog, and job listings. Value: Simple navigation, clean visuals, and clear information flow help visitors quickly understand offerings, trust the brand, and take action. webdesigner uxdesign uidesign prodcutdesign webapp graphicsdesign…
    uniE621 LMS training platform
    A scalable and learner-focused LMS platform for GlobeDock Academy. The platform was designed to deliver online courses, onboarding programs, and skill development—complete with dashboards, analytics, ready-made courses, and management tools, providing an intuitive and engaging learning experience. Solution: We designed a user-friendly platform that allows organizations to create, assign, and track courses, while giving learners a seamless experience across devices. Features include learner and instructor dashboards, analytics, gamification, and ready-made course libraries. Value: Clear navigation, responsive design, and engaging course tools help learners and instructors easily access content, track progress, and achieve training goals efficiently. designer webdesigner uidesign uxdesign webapp productdesign branding…