I connect the dots and make digital product ideas clearer through effective design and prototyping. I've worked in various industries over the 5 years of my career from fintech to health tech, edutch, and service management. I have owned several design processes and managed teams across industries.…

Toluwalope Ibitola

I connect the dots and make digital product ideas clearer through effective design and prototyping. I've worked in various industries over the 5 years of my career from fintech to health tech, edutch, and service management. I have owned several design processes and managed teams across industries.…

Available to hire

I connect the dots and make digital product ideas clearer through effective design and prototyping. I’ve worked in various industries over the 5 years of my career from fintech to health tech, edutch, and service management. I have owned several design processes and managed teams across industries.

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Skills

Experience Level

Google Drive
Expert
Figma
Expert
Adobe Photoshop
Expert
Web Design
Expert
Sketch
Expert
Product Design
Expert
Adobe Illustrator
Expert
Framer
Expert
Adobe XD
Expert
InVision
Expert
Poster
Expert
Jira
Expert
Branding
Expert
Data Visualization
Intermediate
CSS
Intermediate
HTML5
Intermediate
Icon
Intermediate
JavaScript
Intermediate
Logo
Intermediate
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Language

English
Fluent

Work Experience

UI/UX Designer at FlexBird Media
April 11, 2024 - April 7, 2025
Led the comprehensive redesign of the UX for the merchant dashboard, including payments service, API integrations, and POS terminal management. Implemented agile product-management practices, resulting in a 30% reduction in delivery timelines and faster product rollouts. Collaborated with operations, sales, marketing, and engineering to define and deploy product features, improving UX, retention, and operational efficiency.
UI Designer at Bakers (Confectionery App for Bakers & Pastry Lovers)
January 1, 2023 - October 7, 2025
Co-created style guides and a comprehensive design system to streamline design processes. Built a library of design resources that boosted deliverables speed by 30% and improved consistency across web and mobile interfaces.
Product Designer at Azapay Fintech & E-commerce Platform
September 1, 2023 - Present
Led a comprehensive redesign of the UX process for the merchant dashboard, including the Payments service, API integrations, and POS terminal management. Overhaul improved user experience, retention, and streamlined operations.
UI/ Product Designer at iRespond Africa
October 1, 2023 - October 7, 2025
Revamped product documentation, including PRDs, BRDs, roadmaps, and use cases; streamlined processes leading to a 60% increase in team efficiency and productivity. Assumed full ownership of the product design and development process across web and mobile platforms, conceptualizing and designing features for individuals, professionals, and corporate users; created wireframes and flows; collaborated with engineering, marketing, and stakeholders to ensure seamless implementation.
UI/UX Design Intern at Stutern
September 1, 2022 - October 7, 2025
Led a small cross-functional cluster of designers and developers to build a shopping e-commerce website. Gained experience across health tech, education, pet care, and other domains; created web and mobile designs for multiple projects; learned to build design systems, libraries, and rapid design iterations.
Lead UX & Product Designer at Elo Health Tech Company
October 1, 2023 - August 1, 2025
Created roadmaps, workflows, PRDs and BRDs; designed and shipped a 3-part MVP; built dashboards for partners and in-house back-office dashboard; recruited and managed the development team; led agile processes and designed scalable design systems aligned with business goals across Africa.
UI Designer at Bakers Aconfectionary app
October 1, 2022 - January 1, 2023
Co-created style guides and a comprehensive design system; streamlined design processes; improved velocity and UI consistency across web and mobile; collaborated with stakeholders to align with product goals.
Product Design & Manager at Kokowork
November 1, 2023 - April 1, 2024
Owned end-to-end design and strategy of a B2B service management platform; guided product scope, architecture, and wireframes for cross-platform delivery; conducted market research and user discovery; increased feature relevance by 35% and improved MVP retention by 20%; developed prioritization frameworks and aligned stakeholders to a clear product roadmap.

Education

Bachelor of Science in Sociology and Anthropology at Obafemi Awolowo University
January 11, 2030 - January 1, 2021

Qualifications

Certificate of Completion in Product Management (Entry Level)
January 11, 2030 - October 7, 2025
Certificate of Graduation: Introduction to User Interface Design
January 11, 2030 - October 7, 2025
Certificate of Achievement: The Fundamentals of Digital Marketing
January 11, 2030 - October 7, 2025
Certificate of Completion in Product Management
January 11, 2030 - January 9, 2026
Certificate of Graduation: Intro to User Interface Design
January 11, 2030 - January 9, 2026
Certificate of Achievement: The Fundamentals of Digital Marketing
January 11, 2030 - January 9, 2026

Industry Experience

Software & Internet, Healthcare, Education, Financial Services, Professional Services, Retail, Other
    paper Azapay Merchant Dashboard

    Azapay is a fintech startup that needed to relaunch new product offerings into the market. The Project entailed a complete redesign for the company from the website to the merchant dashboard where users could access all the product features of the company.

    As the lead designer, I reimagined the complete user flow, framework, and design for the Azapay merchant dashboard. I also designed a new look for the company’s online presence.