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I'm Toluwani Akinpadetolu, a seasoned Digital Marketing & Social Media Director with 5+ years of experience building, scaling, and optimizing digital ecosystems for B2B and D2C brands. I specialize in full-funnel social strategy, paid media orchestration across Meta, YouTube, and TikTok, and turning data into revenue-driving campaigns. I excel at P&L management, cross-functional leadership, and crafting innovative content that consistently exceeds ROI targets.…I'm Toluwani Akinpadetolu, a seasoned Digital Marketing & Social Media Director with 5+ years of experience building, scaling, and optimizing digital ecosystems for B2B and D2C brands. I specialize in full-funnel social strategy, paid media orchestration across Meta, YouTube, and TikTok, and turning data into revenue-driving campaigns. I excel at P&L management, cross-functional leadership, and crafting innovative content that consistently exceeds ROI targets.

Toluwani Akinpade

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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I'm Toluwani Akinpadetolu, a seasoned Digital Marketing & Social Media Director with 5+ years of experience building, scaling, and optimizing digital ecosystems for B2B and D2C brands. I specialize in full-funnel social strategy, paid media orchestration across Meta, YouTube, and TikTok, and turning data into revenue-driving campaigns. I excel at P&L management, cross-functional leadership, and crafting innovative content that consistently exceeds ROI targets.…I'm Toluwani Akinpadetolu, a seasoned Digital Marketing & Social Media Director with 5+ years of experience building, scaling, and optimizing digital ecosystems for B2B and D2C brands. I specialize in full-funnel social strategy, paid media orchestration across Meta, YouTube, and TikTok, and turning data into revenue-driving campaigns. I excel at P&L management, cross-functional leadership, and crafting innovative content that consistently exceeds ROI targets.

Available to hire

I’m Toluwani Akinpadetolu, a seasoned Digital Marketing & Social Media Director with 5+ years of experience building, scaling, and optimizing digital ecosystems for B2B and D2C brands.

I specialize in full-funnel social strategy, paid media orchestration across Meta, YouTube, and TikTok, and turning data into revenue-driving campaigns. I excel at P&L management, cross-functional leadership, and crafting innovative content that consistently exceeds ROI targets.

Skills

Facebook Ads

Copywriting

GA4

Experience Level

Facebook Ads

Expert

Copywriting

Expert

GA4

Intermediate

Work Experience

Director of Digital Strategy at Urban Dive Media

January 1, 2024 - Present

Established and led a full-service digital agency, managed 10+ clients across e-commerce, education, and service sectors; oversaw social media operations (Facebook, Instagram, YouTube); developed multi-stage, high-budget paid social campaigns (Meta Ads Manager) resulting in $500K+ in trackable client revenue in the first year; pioneered UGC-style ad creatives and high-converting carousels, boosting conversion rates; designed advanced social funnels improving retargeting effectiveness by 40%.

Senior Digital Marketing Consultant (Freelance & Client Projects) at Remote

January 1, 2023 - Present

Provided high-level consulting for small to mid-sized businesses, focusing on holistic digital strategy and revenue optimization; managed YouTube strategy and optimization, achieving 500+ subscriber growth in three months; built end-to-end sales funnels, landing pages, email sequences, and lead generation campaigns; developed comprehensive long-form and short-form content strategies to expand organic reach and brand visibility across YouTube, Instagram, and TikTok.