Tom Sharon

Managing large international Lead Gen campaigns for a portfolio of 9 B2B SaaS brands with 2 direct reports. Responsible for all campaigns and performance across Google and LinkedIn Ads. Improving measurement, hygiene and processes through comprehensive account auditing. Upskilling the Paid Media team through ongoing training, feedback and development plans. Working closely with Brand managers and leading cross-functional projects with central Digital Marketing, Analytics, Web and Operations teams. Presenting monthly performance & strategy to senior stakeholders including managing directors. Key wins: +22% leads YoY on Open LMS with ~40% lower budgets; +20% lead quality via Salesforce integration; +25% LinkedIn engagement through structured creative testing.

Managing large international Lead Gen campaigns for a portfolio of 9 B2B SaaS brands, with support from 2 direct reports. Responsible for all campaigns and performance across Google and LinkedIn Ads. Improving measurement, hygiene and processes through comprehensive account auditing. Upskilling the Paid Media team through ongoing training, feedback and development plans. Working closely with Brand Managers and leading cross-functional projects with the group’s central Digital Marketing, Analytics, Web and Operations teams. Presenting monthly performance & strategy to senior stakeholders including managing directors. Achievements include +22% YoY leads with ~40% lower budgets for the second largest brand Open LMS; +20% increase in lead quality via Salesforce integration; +25% uplift in ad engagement and reach on LinkedIn through structured creative testing.

Managing UK and International Paid Search campaigns with 2 direct reports across AMER, EMEA and APEC; multi-language accounts; collaborating with Finance to maintain guardrails and attainable forecasts. Leading and mentoring junior to senior PPC specialists; planning strategic roadmaps and 2-week sprint cycles. Working with Google, SA360 and Bing reps on testing new Beta products, technical implementations and issue resolution. Led large account restructures and new account builds; collaborating with SEO, App and CRO teams for omnichannel Search. Supporting Product Marketing with GTM strategies and safeguarding performance during strikes. Key result: +20% YoY new customers across key markets.