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I am a Paid Media Manager with 7 years’ experience leading best-in-class global campaigns totalling over £100m in cumulative ad spend. I combine deep analytical and technical skills with a collaborative approach to deliver holistic strategies aligned with business goals and sustained incremental growth. Relentlessly focused on growth, I bring extensive PPC expertise across high-growth B2C & B2B brands serving international customers, scaling acquisition programs, and driving measurable improvements through test-and-learn methodologies. I enjoy partnering with cross-functional teams to turn data into actionable strategies.…I am a Paid Media Manager with 7 years’ experience leading best-in-class global campaigns totalling over £100m in cumulative ad spend. I combine deep analytical and technical skills with a collaborative approach to deliver holistic strategies aligned with business goals and sustained incremental growth. Relentlessly focused on growth, I bring extensive PPC expertise across high-growth B2C & B2B brands serving international customers, scaling acquisition programs, and driving measurable improvements through test-and-learn methodologies. I enjoy partnering with cross-functional teams to turn data into actionable strategies.

Tom Sharon

Data Analyst, Digital Marketer, Growth Marketer, +3

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I am a Paid Media Manager with 7 years’ experience leading best-in-class global campaigns totalling over £100m in cumulative ad spend. I combine deep analytical and technical skills with a collaborative approach to deliver holistic strategies aligned with business goals and sustained incremental growth. Relentlessly focused on growth, I bring extensive PPC expertise across high-growth B2C & B2B brands serving international customers, scaling acquisition programs, and driving measurable improvements through test-and-learn methodologies. I enjoy partnering with cross-functional teams to turn data into actionable strategies.…I am a Paid Media Manager with 7 years’ experience leading best-in-class global campaigns totalling over £100m in cumulative ad spend. I combine deep analytical and technical skills with a collaborative approach to deliver holistic strategies aligned with business goals and sustained incremental growth. Relentlessly focused on growth, I bring extensive PPC expertise across high-growth B2C & B2B brands serving international customers, scaling acquisition programs, and driving measurable improvements through test-and-learn methodologies. I enjoy partnering with cross-functional teams to turn data into actionable strategies.

Available to hire

I am a Paid Media Manager with 7 years’ experience leading best-in-class global campaigns totalling over £100m in cumulative ad spend. I combine deep analytical and technical skills with a collaborative approach to deliver holistic strategies aligned with business goals and sustained incremental growth.

Relentlessly focused on growth, I bring extensive PPC expertise across high-growth B2C & B2B brands serving international customers, scaling acquisition programs, and driving measurable improvements through test-and-learn methodologies. I enjoy partnering with cross-functional teams to turn data into actionable strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Paid Media Manager at Learning Technologies Group

February 1, 2025 - September 11, 2025

Managing large international Lead Gen campaigns for a portfolio of 9 B2B SaaS brands, with support from 2 direct reports. Responsible for all campaigns and performance across Google and LinkedIn Ads. Improving measurement, hygiene and processes through comprehensive account auditing. Upskilling the Paid Media team through ongoing training, feedback and development plans. Working closely with Brand Managers and leading cross-functional projects with the group’s central Digital Marketing, Analytics, Web and Operations teams. Presenting monthly performance & strategy to senior stakeholders including managing directors. Achievements include +22% YoY leads with ~40% lower budgets for the second largest brand Open LMS; +20% increase in lead quality via Salesforce integration; +25% uplift in ad engagement and reach on LinkedIn through structured creative testing.

PPC Manager at Trainline

August 1, 2023 - September 11, 2025

Managing UK and International Paid Search campaigns with 2 direct reports. Oversaw performance for all UK activity (Railcards and Season Tickets) and markets across AMER, EMEA and APEC; multi-language accounts. Collaborated with Finance to ensure performance within guardrails and forecasts attainable. Trained junior to senior PPC specialists; led 2-week sprint cycles. Worked with Google, SA360 and Bing reps on testing Beta products, technical implementation and issue resolution. Led large account restructures and new account builds; aligned with SEO, App and CRO for omnichannel search strategies. Coordinated with Martech for tracking setups (e.g., LTV-based bidding). Presented to senior stakeholders across Growth Marketing, Finance and C-Suite; supported Product Marketing GTM and performance during strikes. Achievements: +20% YoY new customers; SA360 Inventory Management feed for 100,000 routes; built a BigQuery PPC data warehouse; automated reports with VBA; supported Web 2App and ser

Biddable Media Manager at Wolfenden Digital Marketing Agency

February 1, 2021 - September 11, 2025

Led Paid Search & Paid Social campaigns for the agency’s biggest clients. Highlights included Relish Life: improved conversions ~25% by introducing a shopping feed and campaigns, re-launching US PPC activity and achieving +20% revenue; Lyme Bay Holidays: conversions +10% using tier-based segmentation; launched Display campaigns for reach and retargeting.

Biddable Media Executive at Wolfenden Digital Marketing Agency

September 1, 2019 - September 11, 2025

Delivered across Paid Search & Paid Social campaigns for the agency’s clients, focusing on driving performance and client communications.

Performance Marketing Specialist at Jet2 Holidays

August 1, 2020 - September 11, 2025

Part of a large team of Performance Marketing specialists across Paid Search; managing large PPC & App campaigns with monthly budgets over £5M. Owned day-to-day execution and optimisation, training 2 junior PPC Executives; planned ad copy and Beta product tests to drive volume and revenue; began to learn VBA and Python for automation.

Paid Media Executive at Edit Digital Marketing & CRM Agency

December 1, 2018 - September 11, 2025

Lead across high-spending Lead Gen PPC and Paid Social campaigns; Rift Tax Refunds – ROAS growth of 120% YoY; improved Quality Score through continuous optimisation and CRO collaboration; recognized as Employee of the Month for delivering actionable insights driven reports and strong client communication.

Paid Media Manager at Learning Technologies Group

February 1, 2025 - September 11, 2025

Managing large international Lead Gen campaigns for a portfolio of 9 B2B SaaS brands with 2 direct reports. Responsible for all campaigns and performance across Google and LinkedIn Ads. Improving measurement, hygiene and processes through comprehensive account auditing. Upskilling the Paid Media team through ongoing training, feedback and development plans. Working closely with Brand managers and leading cross-functional projects with central Digital Marketing, Analytics, Web and Operations teams. Presenting monthly performance & strategy to senior stakeholders including managing directors. Key wins: +22% leads YoY on Open LMS with ~40% lower budgets; +20% lead quality via Salesforce integration; +25% LinkedIn engagement through structured creative testing.

PPC Manager at Trainline

August 1, 2023 - September 11, 2025

Managing UK and International Paid Search campaigns with 2 direct reports across AMER, EMEA and APEC; multi-language accounts; collaborating with Finance to maintain guardrails and attainable forecasts. Leading and mentoring junior to senior PPC specialists; planning strategic roadmaps and 2-week sprint cycles. Working with Google, SA360 and Bing reps on testing new Beta products, technical implementations and issue resolution. Led large account restructures and new account builds; collaborating with SEO, App and CRO teams for omnichannel Search. Supporting Product Marketing with GTM strategies and safeguarding performance during strikes. Key result: +20% YoY new customers across key markets.

Biddable Media Executive at Wolfenden Digital Marketing Agency

September 1, 2019 - September 11, 2025

Managed Paid Search & Paid Social campaigns for agency’s biggest clients with increasing autonomy. Highlights include Relish Life: improved conversion rate by ~25% through shopping feed implementation; US PPC activity re-launched, delivering +20% revenue. Lyme Bay Holidays: increased Conversions by ~10% via tier-based campaign segmentation and bidding; launched Google Display campaigns for expanded reach and retargeting.

Biddable Media Manager at Wolfenden Digital Marketing Agency

February 1, 2021 - September 11, 2025

Managed execution, performance and client communications for major campaigns, leading Paid Search & Paid Social with minimal supervision. Built on prior successes to drive scalable results and client satisfaction.

Performance Marketing Specialist at Jet2 Holidays

August 1, 2020 - September 11, 2025

Part of a large Performance Marketing team; managed large and complex PPC & App campaigns with monthly budgets over £5M. Owning day-to-day execution and optimization, training 2 junior PPC Executives, planning ad copy and Beta product tests to drive volume and revenue. Began to learn and utilise VBA and Python scripting to automate large manual tasks and reports.

Paid Media Executive at Edit Digital Marketing & CRM Agency

December 1, 2018 - September 11, 2025

Supported senior executives and progressed to managing all accounts. Worked across high-spending Lead Gen PPC and Paid Social campaigns; improved Quality Score through continual optimisation and collaboration with CRO. Recognised as Employee of the Month for delivering actionable insights and strong client communication.