Helping B2B, ecommerce, and technical brands grow through SEO, CRO, and search-driven lead generation. I’m a Senior SEO & CRO Specialist with 10+ years of experience across technical SEO, ecommerce SEO, content strategy, and conversion optimisation for both B2B and B2C businesses. My background includes large-scale ecommerce SEO, technical audits, site migrations, CRO, UX optimisation, structured data, keyword strategy, and AI-search visibility. I’ve worked across complex industries including aerospace, manufacturing, industrial ecommerce, and technical product sectors. Previously led SEO and digital growth for an AS9100 and ISO 9001 certified aerospace materials and converting business, alongside large-scale ecommerce platforms with catalogues exceeding 27,000 SKUs. My experience includes: • Technical SEO & ecommerce SEO • B2B lead generation • Large-scale site architecture & internal linking • CRO & customer journey optimisation • Structured data & AI-search visibility • GA4, GTM, Search Console & Looker Studio reporting • Content strategy & keyword research I’ve worked with businesses ranging from SMEs to multinational brands and have supported projects connected to aerospace and engineering supply chains involving Boeing, SpaceX, Lockheed Martin, and other major technical environments. I combine strategic thinking with hands-on execution and focus on delivering measurable commercial growth — not vanity metrics. Available for freelance, contract, and remote SEO consultancy projects.…

Tom Boyce

Helping B2B, ecommerce, and technical brands grow through SEO, CRO, and search-driven lead generation. I’m a Senior SEO & CRO Specialist with 10+ years of experience across technical SEO, ecommerce SEO, content strategy, and conversion optimisation for both B2B and B2C businesses. My background includes large-scale ecommerce SEO, technical audits, site migrations, CRO, UX optimisation, structured data, keyword strategy, and AI-search visibility. I’ve worked across complex industries including aerospace, manufacturing, industrial ecommerce, and technical product sectors. Previously led SEO and digital growth for an AS9100 and ISO 9001 certified aerospace materials and converting business, alongside large-scale ecommerce platforms with catalogues exceeding 27,000 SKUs. My experience includes: • Technical SEO & ecommerce SEO • B2B lead generation • Large-scale site architecture & internal linking • CRO & customer journey optimisation • Structured data & AI-search visibility • GA4, GTM, Search Console & Looker Studio reporting • Content strategy & keyword research I’ve worked with businesses ranging from SMEs to multinational brands and have supported projects connected to aerospace and engineering supply chains involving Boeing, SpaceX, Lockheed Martin, and other major technical environments. I combine strategic thinking with hands-on execution and focus on delivering measurable commercial growth — not vanity metrics. Available for freelance, contract, and remote SEO consultancy projects.…

Available to hire

Helping B2B, ecommerce, and technical brands grow through SEO, CRO, and search-driven lead generation.

I’m a Senior SEO & CRO Specialist with 10+ years of experience across technical SEO, ecommerce SEO, content strategy, and conversion optimisation for both B2B and B2C businesses.

My background includes large-scale ecommerce SEO, technical audits, site migrations, CRO, UX optimisation, structured data, keyword strategy, and AI-search visibility. I’ve worked across complex industries including aerospace, manufacturing, industrial ecommerce, and technical product sectors.

Previously led SEO and digital growth for an AS9100 and ISO 9001 certified aerospace materials and converting business, alongside large-scale ecommerce platforms with catalogues exceeding 27,000 SKUs.

My experience includes:
• Technical SEO & ecommerce SEO
• B2B lead generation
• Large-scale site architecture & internal linking
• CRO & customer journey optimisation
• Structured data & AI-search visibility
• GA4, GTM, Search Console & Looker Studio reporting
• Content strategy & keyword research

I’ve worked with businesses ranging from SMEs to multinational brands and have supported projects connected to aerospace and engineering supply chains involving Boeing, SpaceX, Lockheed Martin, and other major technical environments.

I combine strategic thinking with hands-on execution and focus on delivering measurable commercial growth — not vanity metrics.

Available for freelance, contract, and remote SEO consultancy projects.

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Work Experience

SEO Lead at Advanced Technology Supply, Inc
May 2, 2022 - September 30, 2025
Led SEO and digital growth for an AS9100/ISO9001 aerospace converter serving aerospace, aviation, defence, electronics, and industrial sectors. Managed technical SEO, CRO, structured data, and large-scale ecommerce SEO across 27,000+ SKUs. Built specification-driven SEO strategies targeting MIL-SPEC, AMS, BMS, FAR, and manufacturer search intent. Worked on aerospace tapes, PTFE, EMI shielding, gaskets, silicones, and converter services. Increased qualified organic leads by 180%+, helped scale ecommerce into a six-figure revenue channel, and improved visibility across highly competitive aerospace search terms. Experienced with GA4, GTM, Search Console, Looker Studio, Microsoft Clarity, technical audits, UX optimisation, internal linking, and AI-search visibility strategies. Worked within supply-chain environments connected to Boeing, SpaceX, Lockheed Martin, and Northrop Grumman.
SEO Lead at Slip Stream 247
October 1, 2022 - August 29, 2025
Led SEO, ecommerce growth, and digital optimisation for SlipStream247, a large-scale industrial and aerospace materials ecommerce platform specialising in 3M tapes, adhesives, and technical products. Managed SEO strategy across a catalogue of 27,000+ SKUs, focusing on technical SEO, category architecture, CRO, internal linking, and high-intent product discoverability. Helped scale the platform into a six-figure revenue channel within 18 months through search-led growth strategies and ecommerce optimisation. Worked extensively with structured data, large catalogue SEO, UX improvements, metadata optimisation, and search intent targeting across aerospace, industrial, and technical manufacturing sectors. Experienced using GA4, Google Tag Manager, Search Console, Looker Studio, and Microsoft Clarity to drive data-led decision making and performance improvements. Collaborated closely with leadership and commercial teams to improve visibility, traffic quality, and conversion performance across highly competitive B2B markets.
Senior Technical SEO Specialist at Liberty Marketing
December 1, 2020 - December 24, 2021
Worked as a Senior SEO Specialist providing technical SEO consultancy and growth strategy for multinational B2B brands with a combined annual turnover exceeding £250 million. Responsible for developing SEO roadmaps, technical audits, website structures, keyword strategies, and migration plans for large-scale B2B and ecommerce websites. Delivered data-led SEO recommendations focused on organic growth, user intent, and conversion optimisation. Experienced in technical SEO audits, redirect mapping, CRO analysis, SERP intent analysis, customer journey optimisation, and stakeholder reporting using GA4, Google Analytics, Google Search Console, and Looker Studio. Worked closely with internal teams and clients to improve search visibility, site performance, and commercial outcomes across competitive industries.
SEO Specialist at Bluestream Marketing
July 11, 2011 - February 15, 2020
Founded and grew Bluestream Marketing, an SEO consultancy, over 12 years (2008–2020), delivering results across B2B and B2C sectors. The business ceased trading under my ownership following COVID and is now independently operated for separate purposes. Achieved strong commercial results for clients across multiple industries. Developed over 25 SEO campaigns, significantly improving client rankings, engagement & profits. Notable achievements include driving international bookings for a Tuscany Cycling Holidays website, selling out their events and another client in the resin flooring industry doubling their turnover from £600k to £1.2 million within 15 months.

Education

Add your educational history here.

Qualifications

Level 6 Advanced Digital Marketing
May 16, 2020 - August 20, 2020
1 Year Online Course - Eqivalent to Bachelors Degree With Honours

Industry Experience

Professional Services, Software & Internet, Wholesale & Distribution, Manufacturing, Other
    paper GustoCycling – Cycling Holidays in Tuscany

    GustoCycling created a special package for the Giro d’Italia, offering accommodation and bikes for cycling enthusiasts. They needed rapid visibility to sell their limited allocation.

    I designed and executed a targeted SEO & digital PR campaign, focusing on timely content, strategic outreach, and newsworthy angles. The campaign gained coverage in Google News, driving immediate exposure to a highly relevant audience.

    🔥 Sold out in 4 days via organic SEO. 📈 70% rebooked next year, 60% in year three. 💡 One campaign drove lasting revenue & made GustoCycling a Giro go-to.

    paper B2B SEO for Manufacturing | Multi-Million Revenue Growth

    A B2B manufacturing company with strong products was not generating consistent inbound leads from SEO.

    The site and strategy were misaligned with how technical buyers search, and conversion paths were weak.

    I rebuilt the SEO and site structure around commercial intent, optimised key pages, and introduced CRO improvements.

    Result:
    • Doubled turnover within 3 years (multi-million revenue)
    • Generated consistent inbound demand
    • Won customers including Boeing & SpaceX
    • Improved conversion rates and lead quality

    paper Ecommerce SEO Build & Scale | 27,000 SKU Store to $300k+ Revenue

    A brand new ecommerce site launched in a highly competitive market with 27,000+ SKUs and no organic visibility.

    Without the right structure and technical SEO, it could not compete or scale.

    I built the SEO system from the ground up — including site architecture, keyword targeting, internal linking, and CRO.

    Result:
    • Scaled to $300k+ revenue within 18 months
    • Established organic visibility
    • Increased conversion rate and revenue
    • Built a scalable SEO foundation