Experience Global brand and go-to-market leader with 10+ years’ experiences scaling consumer marketplaces and premium brands across Europe, the US, and APAC. I am specialist in connecting brand, product, and performance, turning consumer insight into clear positioning, scalable frameworks, and commercially effective creative. I’m a hands-on operator and true trusted senior partner to founders and executive teams, known for bringing in clarity to ambiguity and building brands that travel.…

Tom Cooke

Experience Global brand and go-to-market leader with 10+ years’ experiences scaling consumer marketplaces and premium brands across Europe, the US, and APAC. I am specialist in connecting brand, product, and performance, turning consumer insight into clear positioning, scalable frameworks, and commercially effective creative. I’m a hands-on operator and true trusted senior partner to founders and executive teams, known for bringing in clarity to ambiguity and building brands that travel.…

Available to hire

Experience Global brand and go-to-market leader with 10+ years’ experiences scaling consumer marketplaces and premium brands across Europe, the US, and APAC. I am specialist in connecting brand, product, and performance, turning consumer insight into clear positioning, scalable frameworks, and commercially effective creative. I’m a hands-on operator and true trusted senior partner to founders and executive teams, known for bringing in clarity to ambiguity and building brands that travel.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Assistant Brand Manager at Henkel
May 1, 2015 - July 1, 2016
Assisted with adhesives categories; brand analysis and sales forecasting; contributed to the Unibond rebrand and 360-degree marketing plans across UK retailers.
Category Marketing Manager at Henkel
November 1, 2015 - July 1, 2016
Responsible for growing performance of adhesive brands; marketing and sales analytics; profitability performance; managed key UK customers (Wilko, CDS, B&M, Poundland, Amazon); delivered 360-degree marketing plans across sales and buying.
Junior Branding Manager at Zalando SE UK
August 1, 2016 - June 1, 2017
Owned UK branding activities, built partner brand collaborations, planned and executed internal campaigns, developed influencer strategy, liaised with press, and helped shape UK branding.
Marketing Manager at Zalando SE UK
June 1, 2017 - July 1, 2018
Budget responsibility for UK brand marketing; planned and executed internal campaigns; built influencer strategy; liaised with press (BBC, Economist, Daily Mail, Bauer Group); led a small team to deliver UK marketing programs.
Senior Marketing Manager at GetYourGuide
August 1, 2019 - January 1, 2020
Led go-to-market and multi-market campaigns; built partner brands with EasyJet, United Airlines, and others; managed an 8-figure EUR budget; coordinated with external creative agencies and internal stakeholders; developed 360-degree media plans across TV and digital to boost awareness.
Brand Lead, US at GetYourGuide
January 1, 2020 - January 1, 2021
Launched GetYourGuide in the US market; partnered with top agencies for creative and press; managed an 8-figure EUR budget and cross-functional stakeholders to drive US growth.
Head of Global Brand, Originals & Consumer Experience at GetYourGuide
January 1, 2021 - Present
Led the global brand strategy for GetYourGuide Originals and the consumer experience; built strategy and structures to scale up to 500 experiences in 15+ countries in under 6 months; launched high-profile experiences with partners such as The Vatican, McLaren and Berlin, generating high-impact press reach and impressions; partnered with product on discovery journeys for non-ready-to-book users; oversaw the homepage experience to improve discovery and consideration.
Owner, GetYourGuide Homepage Experience at GetYourGuide
January 1, 2021 - Present
Owns the GetYourGuide homepage experience, focusing on improving discovery and consideration for non-ready-to-book users; collaborates with product and marketing to optimize the consumer journey.
Country Manager UK at ZOZO
June 1, 2017 - July 1, 2018
Led UK marketing and brand strategy for ZOZO Town; built offline and press-led activities, liaised with major press outlets (BBC, Economist, Daily Mail, Bauer Group); developed local partner collaborations and planned campaigns across multiple channels.
Marketing Manager, UK & Europe at Zalando
June 1, 2016 - July 1, 2017
Europe’s leading online fashion and lifestyle platform; built marketing planning and brand strategies across multiple markets; managed external partnerships and local campaigns to drive growth in UK and beyond.
Graduate Programme at Unibond (via Henkel graduate pathway)
August 1, 2014 - May 1, 2015
Participated in a structured graduate program; progressed into Assistant Brand Manager role.

Education

Bachelor's degree at Manchester Metropolitan University
January 1, 2011 - January 1, 2014
Bachelor's degree, International Business & Marketing at Manchester Metropolitan University
January 1, 2011 - January 1, 2014
Mini MBA with Mark Ritson at Mark Ritson Marketing
January 11, 2030 - December 1, 2024

Qualifications

Advanced Team Leadership (16 weeks intensive)
January 11, 2030 - January 1, 2026
GetYourGuide Leadership Training: Lead in Green
January 11, 2030 - January 1, 2026
Mini MBA with Mark Ritson
January 11, 2030 - December 1, 2024
Advanced Team Leadership
January 11, 2030 - January 1, 2026

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Consumer Goods, Software & Internet, Other

Skills

Experience Level