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I am a social media professional with a decade of experience growing audiences and driving fast, measurable results across the commercial and not-for-profit sectors. I specialise in turning insights into scalable growth, with a comfortable leading strategy as well as hands-on execution at scale. Outside of work, I run a personal Instagram page focused on architecture with over 120,000 followers and an 8% engagement rate, and a personal TikTok page with more than 1 million impressions and 100,000 engagements.…I am a social media professional with a decade of experience growing audiences and driving fast, measurable results across the commercial and not-for-profit sectors. I specialise in turning insights into scalable growth, with a comfortable leading strategy as well as hands-on execution at scale. Outside of work, I run a personal Instagram page focused on architecture with over 120,000 followers and an 8% engagement rate, and a personal TikTok page with more than 1 million impressions and 100,000 engagements.

Tom Gellatly

Social Media Freelancer, Social Media Manager, Content Creator, +4

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I am a social media professional with a decade of experience growing audiences and driving fast, measurable results across the commercial and not-for-profit sectors. I specialise in turning insights into scalable growth, with a comfortable leading strategy as well as hands-on execution at scale. Outside of work, I run a personal Instagram page focused on architecture with over 120,000 followers and an 8% engagement rate, and a personal TikTok page with more than 1 million impressions and 100,000 engagements.…I am a social media professional with a decade of experience growing audiences and driving fast, measurable results across the commercial and not-for-profit sectors. I specialise in turning insights into scalable growth, with a comfortable leading strategy as well as hands-on execution at scale. Outside of work, I run a personal Instagram page focused on architecture with over 120,000 followers and an 8% engagement rate, and a personal TikTok page with more than 1 million impressions and 100,000 engagements.

Available to hire

I am a social media professional with a decade of experience growing audiences and driving fast, measurable results across the commercial and not-for-profit sectors. I specialise in turning insights into scalable growth, with a comfortable leading strategy as well as hands-on execution at scale.

Outside of work, I run a personal Instagram page focused on architecture with over 120,000 followers and an 8% engagement rate, and a personal TikTok page with more than 1 million impressions and 100,000 engagements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Growth & Social Lead at Heracles (Men's clinical health startup)

October 1, 2025 - Present

Leading social media strategy, content production and channel growth ahead of a broader brand launch. Collaborating with founders to shape messaging and impact.

Freelance Social Media Consultant at Self-employed

October 1, 2025 - Present

Currently delivering fractional social media leadership across two client accounts, developing strategy, content calendars, channel growth and performance reporting.

Social Community Manager at Seatfrog

August 1, 2023 - September 1, 2025

Delivered a 6,853% increase in impressions and a 55,814% increase in engagements across all channels over 24 months. Launched TikTok from zero, generating 2 million+ views and 100,000+ engagements. Ran Meta social ads delivering 150% ROI month-on-month. Worked directly with the CEO and CMO, led social strategy, ghostwrote LinkedIn content for the CEO, and built internal processes for design team briefs and reporting on social and paid social analytics.

Digital & Social Media Marketing Manager at Frost & Sullivan

June 1, 2022 - August 1, 2023

Managed organic and paid social media strategy and channels across the organisation. Launched the European LinkedIn page, achieving an average monthly engagement rate of 11%.

Head of Social Media at My Online Therapy

March 1, 2021 - June 1, 2022

Devised and executed social media strategy, managed paid and organic campaigns, agency relationships and the blog. Increased Instagram engagements by 261%, Twitter engagements by 1,300% and LinkedIn followers by 323% in the first 12 months.

Social Media & Content Manager (Maternity Cover) at Vitality

August 1, 2020 - March 1, 2021

Managed social channels totaling 150,000 followers alongside writing SEO-optimised blog content, increasing total engagements by 213% and total engagement rate by 70.2% across all channels.

Social Media Manager at The Royal Institution

January 1, 2020 - August 1, 2020

Sole manager of social channels totaling 900,000 followers; developed and delivered the organisation's social media strategy. Pioneered use of Facebook Live for science communication, building a new live content format for the organisation.

Digital Communications & Marketing Officer at LandAid

August 1, 2018 - January 1, 2020

Managed all digital communications and channels for the charity.

Senior Online Content Producer at Unipaper

August 1, 2016 - July 1, 2018

Wrote SEO-optimised copy and held sole responsibility for the website and its social media channels.