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I’ve always been a storyteller with a passion for games. Over a decade in game studios, marketing teams, and as a consultant has taught me how to turn complex ideas into engaging experiences. I learn new tools quickly and enjoy prototyping with map editors, GameMaker Studio, and Tabletop Simulator to turn concepts into playable prototypes. I love creating worlds through words, visuals, and rulesets. My work centers on clear, compelling writing for both marketing and gameplay, with a strong track record in content design, crowdfunding messaging, and narrative-driven game content. I’m drawn to projects with smart narratives, tight pacing, and ambitious visions.…I’ve always been a storyteller with a passion for games. Over a decade in game studios, marketing teams, and as a consultant has taught me how to turn complex ideas into engaging experiences. I learn new tools quickly and enjoy prototyping with map editors, GameMaker Studio, and Tabletop Simulator to turn concepts into playable prototypes. I love creating worlds through words, visuals, and rulesets. My work centers on clear, compelling writing for both marketing and gameplay, with a strong track record in content design, crowdfunding messaging, and narrative-driven game content. I’m drawn to projects with smart narratives, tight pacing, and ambitious visions.

Tom Goodfellow

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I’ve always been a storyteller with a passion for games. Over a decade in game studios, marketing teams, and as a consultant has taught me how to turn complex ideas into engaging experiences. I learn new tools quickly and enjoy prototyping with map editors, GameMaker Studio, and Tabletop Simulator to turn concepts into playable prototypes. I love creating worlds through words, visuals, and rulesets. My work centers on clear, compelling writing for both marketing and gameplay, with a strong track record in content design, crowdfunding messaging, and narrative-driven game content. I’m drawn to projects with smart narratives, tight pacing, and ambitious visions.…I’ve always been a storyteller with a passion for games. Over a decade in game studios, marketing teams, and as a consultant has taught me how to turn complex ideas into engaging experiences. I learn new tools quickly and enjoy prototyping with map editors, GameMaker Studio, and Tabletop Simulator to turn concepts into playable prototypes. I love creating worlds through words, visuals, and rulesets. My work centers on clear, compelling writing for both marketing and gameplay, with a strong track record in content design, crowdfunding messaging, and narrative-driven game content. I’m drawn to projects with smart narratives, tight pacing, and ambitious visions.

Available to hire

I’ve always been a storyteller with a passion for games. Over a decade in game studios, marketing teams, and as a consultant has taught me how to turn complex ideas into engaging experiences. I learn new tools quickly and enjoy prototyping with map editors, GameMaker Studio, and Tabletop Simulator to turn concepts into playable prototypes.

I love creating worlds through words, visuals, and rulesets. My work centers on clear, compelling writing for both marketing and gameplay, with a strong track record in content design, crowdfunding messaging, and narrative-driven game content. I’m drawn to projects with smart narratives, tight pacing, and ambitious visions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Fluent

Dutch

Beginner

Work Experience

Content Manager and Copywriter at Game Drive

February 1, 2017 - July 31, 2024

Responsible for creating and proofreading marketing content including press releases, newsletters, announcements, and social media posts. Wrote First World War history posts in short and long forms to translate complex subject matter into accessible, engaging content. Produced lighthearted entertainment posts for casual audiences. Prepared content for crowdfunding campaigns on Kickstarter and Fig. Managed social media and community activity on Steam. Implemented text for the Abstraction Games and Game Drive websites and managed content for client websites with Nintendo, Sony, and Microsoft CMS systems.

Freelance Writer at Goodfellow Consultancy

January 1, 2016 - Present

Guiding interns at a small indie company; managing design and directing iteration of game prototypes; writing short story content for a series of casual games; collecting stock art assets to enhance those casual games; writing texts for a choose-your-own-adventure prototype.

Lead Designer at ISOTX Game Studio, Utrecht

June 1, 2012 - December 31, 2015

Managed the implementation and balance of all units within the game, incorporating designer input and community suggestions while maintaining balance across six distinctive factions. Produced website content, press releases, and other marketing content, including short stories. Directly wrote and assisted with production of game content (quests, descriptions, item names). Proofread content produced by non-native English speakers. Provided gameplay feedback to improve retention, monetization and overall gameplay experience. Created a strategy guide for Iron Grip: Marauders, including visual content, and produced an e-book version.

Marketing Writer at ISOTX Game Studio, Utrecht

March 1, 2011 - May 31, 2012

Produced website content, press releases, and other marketing content such as news posts, short game descriptions for online stores, short stories, and gameplay strategy articles. Proofread content produced by others. Conducted marketing research into social media and free-to-play monetization. Worked with the marketing team to provide gameplay feedback for retention, monetization and overall experience. Wrote and assisted with production of game content (quests, descriptions, item names). Managed a MediaWiki-based 'Game Library' as the online manual, writing original content and overseeing updates. Created strategy guide for Iron Grip: Marauders and formatted an e-book version.