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I’m a commercially focused marketing and web specialist with 12+ years’ experience driving revenue and high-quality lead generation across performance marketing and digital channels. I build conversion-first websites and digital journeys for SMEs, combining strategic thinking with hands-on execution in areas like PPC, SEO, and analytics. Across my recent roles leading marketing functions and consulting businesses, I’ve managed multi-channel campaigns (Google Ads, Meta, email, and social), delivered brand and website redesigns, and improved performance through structured CRO, technical SEO, and reporting. I also enjoy mentoring and leading teams—bringing together creative execution, data-driven optimization, and practical commercial outcomes to help clients grow.…I’m a commercially focused marketing and web specialist with 12+ years’ experience driving revenue and high-quality lead generation across performance marketing and digital channels. I build conversion-first websites and digital journeys for SMEs, combining strategic thinking with hands-on execution in areas like PPC, SEO, and analytics. Across my recent roles leading marketing functions and consulting businesses, I’ve managed multi-channel campaigns (Google Ads, Meta, email, and social), delivered brand and website redesigns, and improved performance through structured CRO, technical SEO, and reporting. I also enjoy mentoring and leading teams—bringing together creative execution, data-driven optimization, and practical commercial outcomes to help clients grow.

Tom Griffiths

Web Designer, SEO Expert, PPC Manager, +1

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I’m a commercially focused marketing and web specialist with 12+ years’ experience driving revenue and high-quality lead generation across performance marketing and digital channels. I build conversion-first websites and digital journeys for SMEs, combining strategic thinking with hands-on execution in areas like PPC, SEO, and analytics. Across my recent roles leading marketing functions and consulting businesses, I’ve managed multi-channel campaigns (Google Ads, Meta, email, and social), delivered brand and website redesigns, and improved performance through structured CRO, technical SEO, and reporting. I also enjoy mentoring and leading teams—bringing together creative execution, data-driven optimization, and practical commercial outcomes to help clients grow.…I’m a commercially focused marketing and web specialist with 12+ years’ experience driving revenue and high-quality lead generation across performance marketing and digital channels. I build conversion-first websites and digital journeys for SMEs, combining strategic thinking with hands-on execution in areas like PPC, SEO, and analytics. Across my recent roles leading marketing functions and consulting businesses, I’ve managed multi-channel campaigns (Google Ads, Meta, email, and social), delivered brand and website redesigns, and improved performance through structured CRO, technical SEO, and reporting. I also enjoy mentoring and leading teams—bringing together creative execution, data-driven optimization, and practical commercial outcomes to help clients grow.

Available to hire

I’m a commercially focused marketing and web specialist with 12+ years’ experience driving revenue and high-quality lead generation across performance marketing and digital channels. I build conversion-first websites and digital journeys for SMEs, combining strategic thinking with hands-on execution in areas like PPC, SEO, and analytics.

Across my recent roles leading marketing functions and consulting businesses, I’ve managed multi-channel campaigns (Google Ads, Meta, email, and social), delivered brand and website redesigns, and improved performance through structured CRO, technical SEO, and reporting. I also enjoy mentoring and leading teams—bringing together creative execution, data-driven optimization, and practical commercial outcomes to help clients grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Web Designer & Marketing Consultant (Founder) at Beyond Creative

May 20, 2026 - Present

Founded Beyond Creative, delivering professional website design, digital optimisation, and marketing consultancy for SMEs. Built modern, high-performing websites and digital journeys that improve conversion rate, lead quality, and commercial outcomes. Provided ongoing consultancy across multiple clients, including monthly strategic support covering website optimisation, SEO, PPC, content, and performance reporting. Worked directly with business owners and sales teams to strengthen digital presence, streamline workflows, and drive measurable revenue growth. Contributed as a shareholder in Find a Funeral, supporting digital strategy, UX improvements, and scalable web product development across the group’s service-finder platforms.

Head of Marketing at Everstead / Funeral Safe / Funeral Safe (white-label retail finance platform)

July 1, 2024 - May 1, 2025

Led the full marketing strategy and growth for Everstead’s white-label retail finance platforms serving funeral homes and finance merchants. Owned end-to-end performance marketing and website optimisation, including conversion-focused design and development of everstead.co.uk, product pages, application flows, eligibility calculators, and merchant portal experiences. Managed PPC, SEO strategy, and content marketing; developed landing pages and education-led blog content; supported both paid and organic social and search activity to generate qualified leads and maximise ROI. Built and managed multi-channel partner marketing toolkits (digital assets, email templates, and physical collateral) to support partner sales teams, increase platform adoption, and drive measurable commercial results aligned to sales objectives.

Marketing Manager at Heatforce (City Energy Network)

November 1, 2022 - July 1, 2024

Directed marketing across performance, digital, PR, and brand activity for boiler and solar sectors. Delivered full brand relaunch and website redesign to create a consistent, conversion-focused customer experience. Built high-converting PPC landing pages and launched Google Ads and Meta campaigns from scratch, generating hundreds of thousands in revenue with strong ROAS across both verticals. Delivered a comprehensive SEO strategy (technical audits, on-page optimisation, and structured content) driving up to a 400% increase in organic impressions and improving lead quality. Directed national PR campaigns with agency partners, increasing visibility, rankings, and lead quality; managed multi-channel marketing including website optimisation, PPC, SEO, social, and email lead generation, and tracked campaigns to meet commercial and revenue goals.

Digital Marketing Trainer & Graphic Designer at Ed uc8 Training (Remote)

May 1, 2020 - November 1, 2022

Taught and supported learners through the Level 4 Digital Marketing NVQ qualification, using extensive marketing experience to help candidates pass the course. Provided ongoing training support and conducted training sessions. Created a fully digital teaching methodology and an online Moodle ‘moodle’ style platform for learners to follow and submit evidence online. Redesign and optimisation of the company website to improve user experience and performance; developed and executed email marketing campaigns for lead generation and customer communications; designed marketing collateral including digital assets and printable materials (posters and video/interactive resources). Coordinated social media automation and event planning, including stand design and showcase videos.

Digital Marketing Executive at Confused.com

August 1, 2019 - March 1, 2020

Created and optimised automated and multi-channel customer journeys using marketing automation tools (Adobe Campaign and related platforms). Conducted performance testing and optimisation across campaigns, including lead generation and re-engagement flows. Supported reporting and improvements to marketing effectiveness through troubleshooting and iterative optimisation; coordinated campaign planning and ensured consistent execution across channels.

Digital Marketing Executive at Indigo Group & Credas (joint role)

June 1, 2018 - July 1, 2019

Delivered integrated digital marketing activities to drive sales growth via website optimisation, PPC campaigns, and customer journey development. Improved website performance (speed and conversion rates) through the design and implementation of a fully integrated customer journey, including Google Analytics setup, lead forms, HubSpot integration, and targeted PPC. Launched and managed PPC campaigns, achieving over £80k profit from an £8k ad spend. Redesigned product pages, enhanced SEO, and supported email marketing automation, social media management, and performance reporting. Managed targeting, creation, and execution of email, SMS, and social campaigns; developed automated customer journeys using Adobe Campaign and Dreamweaver. Conducted performance testing and optimisation to troubleshoot and improve results, leading key campaigns focused on content, timing, and subject line optimisation to maximise customer conversions and sales growth.

Graphic Designer & Digital Marketer at Euro Commercials (Mercedes-Benz dealer)

June 1, 2014 - June 1, 2018

Led creative execution for multi-platform advertising for Mercedes-Benz, adhering to brand guidelines. Contributed to the development of brand guidelines, logos, and presentation templates. Managed Facebook paid advertising, email marketing, and print/digital design work for the dealer website and marketing assets. Oversaw sponsorship advertising for local sporting and community initiatives, including digital and physical placements (e.g., digiboards and ground boards), and produced consistent internal and external newsletters to maintain brand messaging across channels.

Business Analyst at GDS International Systems

August 1, 2013 - June 1, 2014

Supported analytical and operational tasks as part of a business analysis role, contributing to workflow and reporting improvements through better data accuracy and insights that strengthened decision-making and operational efficiency.