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A creative social media and marketing professional with 7 years’ experience helping brands grow through engaging multi-platform content. I plan, write, design, publish, and optimise campaigns across X, YouTube, TikTok, and short-form video, always keeping a consistent brand voice and visual identity. I’m especially focused on using analytics and data-driven insights to improve performance—through creative testing, competitor benchmarking, and SEO-informed content optimisation. From community management and reputation building to producing native TikTok content end-to-end, I enjoy collaborating with teams to launch product and brand campaigns and build meaningful audience connections.…A creative social media and marketing professional with 7 years’ experience helping brands grow through engaging multi-platform content. I plan, write, design, publish, and optimise campaigns across X, YouTube, TikTok, and short-form video, always keeping a consistent brand voice and visual identity. I’m especially focused on using analytics and data-driven insights to improve performance—through creative testing, competitor benchmarking, and SEO-informed content optimisation. From community management and reputation building to producing native TikTok content end-to-end, I enjoy collaborating with teams to launch product and brand campaigns and build meaningful audience connections.

Thomas Hardy

Social Media Manager, Digital Marketer, Content Producer, +2

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A creative social media and marketing professional with 7 years’ experience helping brands grow through engaging multi-platform content. I plan, write, design, publish, and optimise campaigns across X, YouTube, TikTok, and short-form video, always keeping a consistent brand voice and visual identity. I’m especially focused on using analytics and data-driven insights to improve performance—through creative testing, competitor benchmarking, and SEO-informed content optimisation. From community management and reputation building to producing native TikTok content end-to-end, I enjoy collaborating with teams to launch product and brand campaigns and build meaningful audience connections.…A creative social media and marketing professional with 7 years’ experience helping brands grow through engaging multi-platform content. I plan, write, design, publish, and optimise campaigns across X, YouTube, TikTok, and short-form video, always keeping a consistent brand voice and visual identity. I’m especially focused on using analytics and data-driven insights to improve performance—through creative testing, competitor benchmarking, and SEO-informed content optimisation. From community management and reputation building to producing native TikTok content end-to-end, I enjoy collaborating with teams to launch product and brand campaigns and build meaningful audience connections.

Available to hire

A creative social media and marketing professional with 7 years’ experience helping brands grow through engaging multi-platform content. I plan, write, design, publish, and optimise campaigns across X, YouTube, TikTok, and short-form video, always keeping a consistent brand voice and visual identity.

I’m especially focused on using analytics and data-driven insights to improve performance—through creative testing, competitor benchmarking, and SEO-informed content optimisation. From community management and reputation building to producing native TikTok content end-to-end, I enjoy collaborating with teams to launch product and brand campaigns and build meaningful audience connections.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Social Media Manager at Kinesis Money

March 1, 2024 - Present

Led Kinesis Money’s social media strategy end-to-end, including content planning, creation, publishing, optimisation, and performance reporting across all platforms. Developed platform-specific strategies aligned with business goals while collaborating with operations and content teams to support product launches and campaigns. Managed community engagement and brand reputation, including consistent responses and review management across Trustpilot and Google. Produced native TikTok and short-form video content by scripting, filming, and editing, and used A/B testing and creative experimentation to improve reach and engagement. Leveraged Adobe Creative Suite (Photoshop and Premiere Pro) to create campaign assets, and applied AI tools to ideate, test, and scale social content more efficiently. Delivered monthly analytics and competitor benchmarking to drive continuous improvement.

Social Media & Content Manager at Earlswood Streaming Services

November 1, 2018 - March 1, 2024

Built and scaled an online brand to over 300k followers across TikTok, YouTube, Twitch, X, and Instagram through consistent, high-performing content. Developed and executed multi-platform social media and content strategies aligned with client and sponsorship objectives, maintaining strong brand consistency and engaging storytelling. Conducted data-driven performance analysis using native platform analytics to track KPIs and audience behaviour, and applied A/B testing across TikTok, X, and YouTube to optimise formats and messaging. Collaborated with creative teams, editors, agencies, and sponsors to produce multimedia content (video, graphics, and infographics) tailored to platform best practices. Performed ongoing industry and competitor research to identify trends and opportunities, executed cross-promotion and partnership initiatives to expand reach, and applied SEO best practices to improve discoverability and engagement.