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E-commerce & digital leader with 20 years’ experience building and optimizing Shopify stores and driving growth in fashion and luxury interiors. Passionate about CRO, UX, app integrations, and using data to improve customer experience and revenue performance. Experienced managing end-to-end e-commerce teams, technology selection and platform performance, and acquisition/retention campaigns across paid, SEO, and email—always focused on scalable, high-impact digital outcomes.…E-commerce & digital leader with 20 years’ experience building and optimizing Shopify stores and driving growth in fashion and luxury interiors. Passionate about CRO, UX, app integrations, and using data to improve customer experience and revenue performance. Experienced managing end-to-end e-commerce teams, technology selection and platform performance, and acquisition/retention campaigns across paid, SEO, and email—always focused on scalable, high-impact digital outcomes.

Thomas McCaughan

Web Developer, Digital Marketer, Growth Marketer, +3

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E-commerce & digital leader with 20 years’ experience building and optimizing Shopify stores and driving growth in fashion and luxury interiors. Passionate about CRO, UX, app integrations, and using data to improve customer experience and revenue performance. Experienced managing end-to-end e-commerce teams, technology selection and platform performance, and acquisition/retention campaigns across paid, SEO, and email—always focused on scalable, high-impact digital outcomes.…E-commerce & digital leader with 20 years’ experience building and optimizing Shopify stores and driving growth in fashion and luxury interiors. Passionate about CRO, UX, app integrations, and using data to improve customer experience and revenue performance. Experienced managing end-to-end e-commerce teams, technology selection and platform performance, and acquisition/retention campaigns across paid, SEO, and email—always focused on scalable, high-impact digital outcomes.

Available to hire

E-commerce & digital leader with 20 years’ experience building and optimizing Shopify stores and driving growth in fashion and luxury interiors. Passionate about CRO, UX, app integrations, and using data to improve customer experience and revenue performance.

Experienced managing end-to-end e-commerce teams, technology selection and platform performance, and acquisition/retention campaigns across paid, SEO, and email—always focused on scalable, high-impact digital outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

E-commerce Consulting, design & development

September 1, 2025 - Present

Provides ecommerce and digital consulting for two D2C fashion brands. Primarily develops Shopify solutions with a focus on CRO, UX, app integration, and design/build/development. Implements and oversees acquisition and retention campaigns to drive revenue, customer growth, and engagement. (September 2025 onward)

E-commerce Consulting (E-commerce & Digital Consultant)

September 1, 2025 - Present

Provided ecommerce and digital consulting for two D2C fashion brands. Primarily delivered Shopify solutions focused on CRO, UX, app integration, and end-to-end design/build/development. Implemented and oversaw acquisition and retention campaigns to drive revenue, customer growth, and engagement.

Head of E-Commerce & Technology at Curio

October 1, 2020 - September 1, 2025

Owned day-to-day management of the Shopify Plus ecommerce platform (previously Commerce Tools). Identified and implemented ecommerce technology improvements, managed ecommerce/development/merchandising/design/marketing teams, and oversaw end-to-end order fulfillment. Coordinated with external agencies/consultants to drive acquisition and retention across paid channels, SEO, and email. Produced regular sales and analytics reporting and managed website content (product information, imagery, and related materials). Reported to the CSO.

E-commerce & Digital Marketing Manager at G in a Bacco ni

May 1, 2016 - October 1, 2020

Managed ecommerce and digital marketing operations on Magento, reporting to the Sales Director. Led the ecommerce team, set budgets and marketing strategy, and oversaw digital marketing output, website content, and external agencies. Coordinated cross-departmentally (merchandising, design, QC, warehouse, returns, customer service) while managing the promotional calendar and reporting on sales and web analytics. Led redesign and platform migration from Magento 1 to Magento 2. Achieved growth of website revenue from £100k in 2015 to £5.4m in 2019 and moved marketing operations in-house.

E-commerce Manager at Money In c (Money Clothing, Bobby Abley, Life's a Beach)

February 1, 2013 - May 31, 2016

Managed all ecommerce operations across Money Inc brands on Shopify, reporting to the Creative and Sales Director. Managed a small ecommerce team and fulfillment warehouse staff while producing ecommerce shoots and overseeing customer service. Strategized and implemented paid marketing campaigns. Primary contact for concessions (Selfridges, Dover Street Market) and handled high-profile celebrity customers and PR requests. Key achievements include re-platforming Money Clothing from Magento to Shopify, launching Bobby Abley with early adoption of 'See Now Buy Now' web drops, and launching Life's a Beach ecommerce website on Shopify.

E-commerce Manager at Money In c / Money Inc (incl. Money Clothing, Bobby Abley, Life's a Beach)

February 1, 2013 - May 1, 2016

Led ecommerce operations across Money Inc brands on Shopify, reporting to the Creative and Sales Director. Managed a small ecommerce team and fulfillment warehouse staff, produced ecommerce shoots, and handled customer service responsibilities. Strategized and implemented paid marketing campaigns. Served as primary contact for concessions (e.g., Selfridges and Dover Street Market) and high-profile celebrity/PR requests. Delivered platform redesign and migration for Money Clothing from Magento to Shopify, launched Bobby Abley with early adoption of 'See Now Buy Now' webdrops, and launched Life's a Beach ecommerce website on Shopify.

E-commerce Assistant at Slam City Skates

February 1, 2012 - February 1, 2013

Supported ecommerce operations including customer service email management, social media, marketing, and content creation. Managed the Slam City X Vans footwear micro-site on Magento.

Retail & web site Manager at Bored of South sea

February 1, 2007 - February 29, 2012

Retail and website manager for an streetwear/skatewear retailer. Managed website redesign with an award-winning design agency and achieved the KPI of growing the online channel to represent 50% of the business’s annual turnover.

Retail & Website Manager at Bored of Southsea

February 1, 2007 - February 1, 2012

Managed retail and website operations for an streetwear/skatewear retailer. Collaborated with an award-winning design agency on website redesign and met KPI targets by growing the online channel to represent 50% of annual turnover.