Available to hire
I am Tomasz Weber, a communications leader with a proven track record in global corporate communications, digital transformation, and crisis management. My work centers on brand positioning, media relations, digital strategy (including AI), and sustainability. I have successfully led cross-functional teams to scale impact, and I recently introduced generative AI tools to optimize content creation, boost efficiency, and drive data-driven decisions.
I am passionate about leveraging emerging technologies to foster corporate growth and strengthen brand positioning in competitive markets. I thrive in dynamic environments, building strong stakeholder relationships with NGOs, authorities, and industry bodies, while delivering measurable results that matter to both business and society.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
German
Intermediate
Polish
Fluent
Work Experience
Head of Corporate Communications at Girteka Group
January 1, 2025 - September 25, 2025Led corporate communications for Girteka Group, shaping brand positioning, sustainability messaging, crisis response, and digital presence. Directed cross-functional teams to execute long-term MarCom strategies, managed media relations, internal communications, and social media. Coordinated content creation, KPI measurement, and data-driven improvements; supported UN Global Compact reporting and sustainability integration across MarCom. Oversaw crisis management and stakeholder engagement with NGOs and authorities; guided branding initiatives in digital ecosystems.
Marketing Communications & PR Department Manager CEE at ROCKWOOL Polska Sp. z o.o.
January 1, 2022 - September 25, 2025Managed the Central and Eastern Europe marketing communications and PR function, developing brand positioning, PR strategy, CSR initiatives, and crisis management; coordinated external communications, content production, and social media; advised on regulatory and public affairs; drove brand recognition and customer engagement; led cross-functional digital projects.
Marketing Communications & PR Department Manager at ROCKWOOL Polska Sp. z o.o.
January 1, 2018 - September 25, 2025Led Poland-specific marketing communications and PR, shaping brand positioning, content strategy, and digital campaigns; managed external communications and social media; collaborated with sales and customer teams to improve engagement.
PR & CSR Manager at ROCKWOOL Polska Sp. z o.o.
January 1, 2015 - September 25, 2025Managed PR and CSR activities, including media coverage, local communities, authorities, media relations, and corporate public relations. Developed social campaigns and collaborations with NGOs; contributed to fire safety and energy efficiency initiatives.
Marketing Manager at BuildDesk Polska Sp. z o.o.
January 1, 2011 - September 25, 2025Introduced and coordinated brand positioning and full digital marketing as the company launched in Poland; led planning and execution of brand and communication activities, and managed an international remote team on marketing and SaaS-related initiatives.
Head of Corporate Communications at Girteka Group
January 1, 2022 - PresentOversaw all corporate communications with a focus on brand positioning, sustainability, digital presence, and crisis management. Led the development of PR and CSR strategies (including UN Global Compact reporting), managed social media and media relations, and drove AI adoption within the MarCom team. Redefined internal process of content creation, built stakeholder relationships (NGOs, authorities, industry bodies), and planned and tracked marketing budgets.
Marketing Communication & PR Department Manager (CEE) at ROCKWOOL Polska
January 1, 2022 - September 25, 2025Led the regional communication department across multiple CEE markets, shaping and implementing brand strategies, public affairs, and CSR initiatives. Oversaw crisis management, media relations, social media strategy, and content creation, while managing budgets and coordinating international remote teams. Built stakeholder relationships (NGOs, local communities, authorities) to strengthen brand visibility and market preference.
Marketing Communication & PR Department Manager (Poland) at ROCKWOOL Polska
January 1, 2018 - September 25, 2025Managed national communication strategies, encompassing brand positioning, digital marketing, PR, and public affairs. Oversaw CSR and crisis management initiatives, developed social and video campaigns, and coordinated stakeholder relations (NGOs, local authorities, industry bodies). Planned and administered marketing budgets to drive brand visibility and sales.
PR & CSR Manager at ROCKWOOL Polska
January 1, 2015 - September 25, 2025Oversaw PR and CSR initiatives, including media relations, crisis management, and stakeholder engagement (NGOs, local authorities). Led communication strategies around fire safety and energy efficiency, collaborating with public affairs officers to shape policy discussions and drive brand visibility.
Marketing Manager at BuildDesk Polska Sp. z o.o.
January 1, 2011 - September 25, 2025Spearheaded the launch and market positioning of a new energy auditing and performance certificate SaaS platform in Poland. Developed and executed marketing, communication, and branding strategies to drive awareness and adoption.
Head of Corporate Communications at Girteka Group
January 1, 2022 - PresentOversaw all corporate communications with a focus on brand positioning, sustainability, digital presence, and crisis management. Led the development of PR and CSR strategies (including UN Global Compact reporting), managed social media and media relations, and drove AI adoption within the MarCom team. Redefined internal process of content creation, built stakeholder relationships (NGOs, authorities, industry bodies), and planned and tracked marketing budgets.
Department Manager (CEE) at ROCKWOOL Polska
December 31, 2022 - September 25, 2025Led the regional communication department across multiple CEE markets, shaping and implementing brand strategies, public affairs, and CSR initiatives. Oversaw crisis management, media relations, social media strategy, and content creation, while managing budgets and coordinating international remote teams. Built stakeholder relationships (NGOs, local communities, authorities) to strengthen brand visibility and market preference.
Marketing Communications & PR Department Manager (Poland) at ROCKWOOL Polska
December 31, 2018 - September 25, 2025Managed national communication strategies, encompassing brand positioning, digital marketing, PR, and public affairs. Oversaw CSR and crisis management initiatives, developed social and video campaigns, and coordinated stakeholder relations (NGOs, local authorities, industry bodies). Planned and administered marketing budgets to drive brand visibility and sales.
PR & CSR Manager at ROCKWOOL Polska
December 31, 2015 - September 25, 2025Oversaw PR and CSR initiatives, including media relations, crisis management, and stakeholder engagement (NGOs, local authorities). Led communication strategies around fire safety and energy efficiency, collaborating with public affairs officers to shape policy discussions and drive brand visibility.
Marketing Manager at BuildDesk Polska Sp. z o.o.
December 31, 2011 - September 25, 2025Spearheaded the launch and market positioning of a new energy auditing and performance certificate SaaS platform in Poland. Developed and executed marketing, communication, and branding strategies to drive awareness and adoption.
Education
Bachelor's degree in Management and Marketing at University of Zielona Góra
January 1, 2000 - January 1, 2005Competing in the Age of AI at Harvard Business School
January 1, 2024 - January 1, 2024Internal managerial training at RockForce
January 1, 2019 - January 1, 2020Media crisis management (individual) at Self-directed
January 1, 2019 - January 1, 2019Congress of PR Professionals at Congress of PR Professionals
January 1, 2011 - January 1, 2011Congress of PR Professionals at Congress of PR Professionals
January 1, 2012 - January 1, 2012Interactive Marketing Meeting at Interactive Marketing Meeting
January 1, 2008 - January 1, 2008Interactive Marketing Meeting at Interactive Marketing Meeting
January 1, 2006 - January 1, 2006Self-presentation workshop at Workshop
January 1, 2007 - January 1, 2007Time Management at Workshop
January 1, 2007 - January 1, 2007Environmental Management at University of Management and Marketing in Warsaw
January 1, 2007 - January 1, 2007Management and Marketing at University of Zielona Góra
January 1, 2000 - January 1, 2005Environmental Management at University of Management and Marketing in Warsaw
January 1, 2007 - September 25, 2025Competing in the Age of AI at Harvard Business School
January 1, 2024 - September 25, 2025Course at Harvard Business School
January 1, 2024 - September 25, 2025Certificate at Media Crisis Management
January 1, 2019 - September 25, 2025Course at Interactive Marketing Meeting
January 1, 2008 - September 25, 2025Workshop at Self-presentation workshop, Time Management
January 1, 2007 - September 25, 2025Course at University of Management and Marketing in Warsaw – Environmental Management
January 1, 2007 - September 25, 2025Degree at University of Zielona Góra - Management and Marketing
January 1, 2000 - January 1, 2005Qualifications
Competing in the Age of AI
January 1, 2024 - September 25, 2025Internal managerial training (RockForce)
January 1, 2019 - January 1, 2020Media crisis management (individual)
January 1, 2019 - January 1, 2019Congress of PR Professionals
January 1, 2011 - January 1, 2011Congress of PR Professionals
January 1, 2012 - January 1, 2012Interactive Marketing Meeting
January 1, 2008 - January 1, 2008Interactive Marketing Meeting
January 1, 2006 - January 1, 2006Time Management
January 1, 2007 - January 1, 2007Self-presentation workshop
January 1, 2007 - January 1, 2007Self-presentation workshop
January 1, 2007 - September 25, 2025Time Management
January 1, 2007 - September 25, 2025Interactive Marketing Meeting
January 1, 2008 - September 25, 2025Media crisis management (individual)
January 1, 2019 - September 25, 2025Competing in the Age of AI
January 1, 2024 - September 25, 2025Media crisis management (individual)
January 1, 2019 - September 25, 2025Interactive Marketing Meeting
January 1, 2008 - September 25, 2025Self-presentation workshop
January 1, 2007 - September 25, 2025Environmental Management
January 1, 2007 - September 25, 2025Harvard Business School - Competing in the Age of AI
January 1, 2024 - September 25, 2025Media Crisis Management
January 1, 2019 - September 25, 2025Interactive Marketing Meeting
January 1, 2008 - September 25, 2025Self-presentation workshop, Time Management
January 1, 2007 - September 25, 2025Environmental Management
January 1, 2007 - September 25, 2025Management and Marketing
January 1, 2000 - January 1, 2005Industry Experience
Media & Entertainment, Professional Services, Transportation & Logistics, Manufacturing, Energy & Utilities
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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