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Hi, I’m Tom Attias, a performance-driven digital marketing professional specializing in paid media and data-driven growth for e-commerce and direct-to-consumer brands. I lead multi-channel campaigns across Google, Meta (Facebook), and TikTok, focusing on sustainable ROAS, budget pacing, and full-funnel strategy. I’m comfortable translating business goals into measurable roadmaps, building tracking and attribution using GA4, AppsFlyer, GTM, and API, and delivering clear insights through Looker Studio dashboards. I thrive in high-pressure environments and love aligning creative, product, and analytics teams to solve complex problems and drive long-term revenue.…Hi, I’m Tom Attias, a performance-driven digital marketing professional specializing in paid media and data-driven growth for e-commerce and direct-to-consumer brands. I lead multi-channel campaigns across Google, Meta (Facebook), and TikTok, focusing on sustainable ROAS, budget pacing, and full-funnel strategy. I’m comfortable translating business goals into measurable roadmaps, building tracking and attribution using GA4, AppsFlyer, GTM, and API, and delivering clear insights through Looker Studio dashboards. I thrive in high-pressure environments and love aligning creative, product, and analytics teams to solve complex problems and drive long-term revenue.

Tom Attias

Performance Marketer, Growth Marketer, Marketing Strategist, +5

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Hi, I’m Tom Attias, a performance-driven digital marketing professional specializing in paid media and data-driven growth for e-commerce and direct-to-consumer brands. I lead multi-channel campaigns across Google, Meta (Facebook), and TikTok, focusing on sustainable ROAS, budget pacing, and full-funnel strategy. I’m comfortable translating business goals into measurable roadmaps, building tracking and attribution using GA4, AppsFlyer, GTM, and API, and delivering clear insights through Looker Studio dashboards. I thrive in high-pressure environments and love aligning creative, product, and analytics teams to solve complex problems and drive long-term revenue.…Hi, I’m Tom Attias, a performance-driven digital marketing professional specializing in paid media and data-driven growth for e-commerce and direct-to-consumer brands. I lead multi-channel campaigns across Google, Meta (Facebook), and TikTok, focusing on sustainable ROAS, budget pacing, and full-funnel strategy. I’m comfortable translating business goals into measurable roadmaps, building tracking and attribution using GA4, AppsFlyer, GTM, and API, and delivering clear insights through Looker Studio dashboards. I thrive in high-pressure environments and love aligning creative, product, and analytics teams to solve complex problems and drive long-term revenue.

Available to hire

Hi, I’m Tom Attias, a performance-driven digital marketing professional specializing in paid media and data-driven growth for e-commerce and direct-to-consumer brands. I lead multi-channel campaigns across Google, Meta (Facebook), and TikTok, focusing on sustainable ROAS, budget pacing, and full-funnel strategy.

I’m comfortable translating business goals into measurable roadmaps, building tracking and attribution using GA4, AppsFlyer, GTM, and API, and delivering clear insights through Looker Studio dashboards. I thrive in high-pressure environments and love aligning creative, product, and analytics teams to solve complex problems and drive long-term revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Hebrew (modern)

Fluent

English

Fluent

Work Experience

Performance Marketing Manager at PPG Digital

January 1, 2022 - December 31, 2024

Paid media across Google, Meta, and TikTok; built and maintained tracking and attribution using GA4, AppsFlyer, GTM, and API; delivered performance insights via Looker Studio dashboards and reporting; worked in live, high-pressure environments requiring precision, accountability, and rapid problem-solving.

Broadcast Supervisor at Keshet Media Group

January 1, 2024 - December 31, 2025

Broadcast supervision.

Digital Marketing Manager at PPG Digital

January 1, 2024 - January 1, 2025

Paid media: Google Ads, Meta Ads, TikTok Ads growth & optimization; ROAS/CPA focus, budget pacing, full-funnel strategy, A/B testing. Measured via GA4, AppsFlyer, Pixel, Conversions API. Looker Studio dashboards for insights. Built data pipelines with GA4, AppsFlyer, GTM, and API. Experience across e-commerce and app brands, including subscription and install-focused products.

Broadcast Supervisor at Keshet TV Media Group

January 1, 2024 - January 1, 2025

Oversaw broadcast operations and coordination for live and pre-recorded content, ensuring on-air quality and adherence to schedules and standards.

Broadcast Supervisor at Keshet TV Media Group

January 1, 2022 - January 1, 2024

Managed $300K+ monthly media budgets for e-commerce and app clients across Google, Meta and TikTok. Owned performance optimization, scaling decisions, and test roadmaps aligned with business goals. Built and maintained tracking and attribution using GA4, AppsFlyer, GTM, and API. Delivered clear performance insights via Looker Studio dashboards. Worked in live, high-pressure environments requiring precision, accountability, and rapid problem-solving.

Performance Marketing Manager at PPG Digital

January 1, 2024 - January 1, 2025

Paid media management across Google Ads (Search, Shopping, Performance Max, YouTube, App), Meta Ads, TikTok Ads with growth and optimization focus. Responsible for ROAS/CPA, budget pacing, full-funnel strategy, and A/B testing. Implemented measurement via GA4, AppsFlyer, Pixels, Conversions API. Built data pipelines and dashboards using Looker Studio; worked with e-commerce and DTC brands in beauty, food, and fashion. Example accounts included eSIM App, Golf Kids, Sabon Michal, and others.