Tooba Nadeem

Managed Amazon marketplace activities including product research, sourcing, product validation, listing audits, listing optimization, titles, bullet points, descriptions, flat files, review-related issues, and A+ content analysis. Created and managed Sponsored Products, Sponsored Brands, and Sponsored Display campaigns using auto and manual targeting strategies. Optimized bids and budgets based on ACOS, ROAS, CTR, CPC, and conversion-rate analysis; conducted A/B testing through Amazon Experiments; researched keywords and competitors; prepared daily performance reports and weekly match-type comparison reports; managed order sheets and shipments; applied negative keywords; resolved cases through Amazon support; and maintained account health.