Available to hire
Multidisciplinary product and UX/UI designer with 8+ years of experience leading creative teams and delivering digital experiences across web, mobile, and branding. Known for creative direction, product design, brand storytelling, and turning complex ideas into intuitive interfaces and cohesive visual systems.
Experienced in designing end-to-end user journeys (navigation, flows, conversion funnels, and design systems), improving usability and reducing user friction, and guiding high-visibility campaigns with consistent brand identity across digital touchpoints.
Experience Level
Language
Urdu
Fluent
English
Advanced
Spanish; Castilian
Beginner
Portuguese
Beginner
Work Experience
Product Designer at 7Vals
December 1, 2023 - November 1, 2024Designed key workflows for asset management and CMMS platforms used by global clients in construction and media tech. Led UX improvements for complex modules such as Help Center, Carts, and Multi-File Upload, improving engagement and reducing user friction. Collaborated with cross-functional teams to translate product goals into seamless user experiences across desktop and mobile. Enhanced component design, improved virtual guidance, and refined information architecture for multiple industry use cases.
Product Designer Lead at Islamabad United - PSL
September 1, 2023 - November 1, 2024Directed creative and thematic design for all digital content, including social media campaigns, merchandise visuals, and event branding. Defined brand tone and visual identity across digital touchpoints to foster community engagement and fan loyalty. Supervised a team of junior designers and photographers during high-visibility campaigns, ensuring cohesive storytelling.
Lead UX/UI Designer at Jomo.pk
August 1, 2020 - September 1, 2023Led creative and UX direction for Jomo.pk, building the platform's digital identity and shopping experience from the ground up. Directed end-to-end design for web and mobile platforms, including navigation, user flows, conversion funnels, and design systems. Collaborated with eCommerce, product, and development teams to implement customer-centered designs aligned with business goals. Spearheaded seasonal digital campaigns and ensured branding consistency across visual and communication channels.
Senior Visual Designer at Ittehad Textiles
February 1, 2019 - October 1, 2019Assistant Art Director at Synergy Dentsu
February 1, 2018 - February 1, 2019UI & Graphic Designer at ImpTrax
March 1, 2015 - October 1, 2017Education
M.A. in Theatre, Film & TV at Beaconhouse National University
January 1, 2011 - January 1, 2013Qualifications
Industry Experience
Software & Internet, Retail, Education, Media & Entertainment, Real Estate & Construction, Gaming, Other
Experience Level
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