Multidisciplinary product and UX/UI designer with 8+ years of experience leading creative teams and delivering digital experiences across web, mobile, and branding. Known for creative direction, product design, brand storytelling, and turning complex ideas into intuitive interfaces and cohesive visual systems. Experienced in designing end-to-end user journeys (navigation, flows, conversion funnels, and design systems), improving usability and reducing user friction, and guiding high-visibility campaigns with consistent brand identity across digital touchpoints.

Tooba Naeem

Multidisciplinary product and UX/UI designer with 8+ years of experience leading creative teams and delivering digital experiences across web, mobile, and branding. Known for creative direction, product design, brand storytelling, and turning complex ideas into intuitive interfaces and cohesive visual systems. Experienced in designing end-to-end user journeys (navigation, flows, conversion funnels, and design systems), improving usability and reducing user friction, and guiding high-visibility campaigns with consistent brand identity across digital touchpoints.

Available to hire

Multidisciplinary product and UX/UI designer with 8+ years of experience leading creative teams and delivering digital experiences across web, mobile, and branding. Known for creative direction, product design, brand storytelling, and turning complex ideas into intuitive interfaces and cohesive visual systems.

Experienced in designing end-to-end user journeys (navigation, flows, conversion funnels, and design systems), improving usability and reducing user friction, and guiding high-visibility campaigns with consistent brand identity across digital touchpoints.

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Experience Level

Expert
Expert
Expert
Intermediate

Language

Urdu
Fluent
English
Advanced
Spanish; Castilian
Beginner
Portuguese
Beginner

Work Experience

Product Designer at 7Vals
December 1, 2023 - November 1, 2024
Designed key workflows for asset management and CMMS platforms used by global clients in construction and media tech. Led UX improvements for complex modules such as Help Center, Carts, and Multi-File Upload, improving engagement and reducing user friction. Collaborated with cross-functional teams to translate product goals into seamless user experiences across desktop and mobile. Enhanced component design, improved virtual guidance, and refined information architecture for multiple industry use cases.
Product Designer Lead at Islamabad United - PSL
September 1, 2023 - November 1, 2024
Directed creative and thematic design for all digital content, including social media campaigns, merchandise visuals, and event branding. Defined brand tone and visual identity across digital touchpoints to foster community engagement and fan loyalty. Supervised a team of junior designers and photographers during high-visibility campaigns, ensuring cohesive storytelling.
Lead UX/UI Designer at Jomo.pk
August 1, 2020 - September 1, 2023
Led creative and UX direction for Jomo.pk, building the platform's digital identity and shopping experience from the ground up. Directed end-to-end design for web and mobile platforms, including navigation, user flows, conversion funnels, and design systems. Collaborated with eCommerce, product, and development teams to implement customer-centered designs aligned with business goals. Spearheaded seasonal digital campaigns and ensured branding consistency across visual and communication channels.
Senior Visual Designer at Ittehad Textiles
February 1, 2019 - October 1, 2019
Assistant Art Director at Synergy Dentsu
February 1, 2018 - February 1, 2019
UI & Graphic Designer at ImpTrax
March 1, 2015 - October 1, 2017

Education

M.A. in Theatre, Film & TV at Beaconhouse National University
January 1, 2011 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Education, Media & Entertainment, Real Estate & Construction, Gaming, Other