Torey Musha

Managed Instagram and Facebook accounts, creating engaging copy and overseeing content strategies to enhance brand presence and audience engagement, while live‑tweeting events to amplify real‑time interaction. Delivered monthly KPI reports, analyzing campaign performance to inform data‑driven strategies that optimized social media growth and engagement.

Manage one social media account (BOSS JCB) while creating area‑specific content tailored to three distinct regional markets (Austin, San Antonio, Corpus Christi) – developing strategies and content that resonate with each local audience. Own end‑to‑end content creation: produce, shoot, and edit long‑form content (YouTube videos including machine walkarounds in English and Spanish, troubleshooting tutorials) – accumulating over 171,000+ views across channels. Create daily short‑form content for Instagram Reels, Facebook, LinkedIn, TikTok, and YouTube Shorts – launching both TikTok and YouTube channels from scratch. Shoot on job sites using iPhone, DSLR, gimbal, and drone; edit in CapCut, Premiere Pro, and in‑app for both long‑form and short‑form content. Produce weekly long‑form YouTube content including equipment demos, new inventory arrivals, behind‑the‑scenes shop tours, service tips, and employee spotlights. Manage paid advertising campaigns on Meta platforms (Facebook/Instagram) – tracked lead scoring through Salesforce, with marketing efforts directly contributing to over $1M in machine sales. Create sales enablement materials including print collateral, posters, social templates, and client‑facing copy. Spearhead email marketing program from the ground up – built company email list, implemented website pop‑up for list growth, and launched campaigns featuring machine discounts, dealership news, and parts/service specials. Design all custom print materials: flyers, brochures, swag, signage, and banners. Organize and execute sponsorship activations (e.g., San Antonio Rodeo) including coordination of VIP experiences. Promote dealership events: anniversaries, open houses, and industry expos. Successfully transitioned marketing and advertising operations from OEM‑managed to fully in‑house. Doubled Facebook followers and raised LinkedIn followers by 200% in 11 months.

Served as the primary marketing and social media lead for the brokerage – working closely with agents as a resource to develop their personal brands, providing strategy, templates, and guidance. Boosted Instagram engagement by 7.1%, driving over $1,000,000 in new business leads through enhanced interactions, strategic collaborations, and community engagement initiatives. Achieved a 105% growth on TikTok by producing platform‑specific short‑form content and guiding agents in creating algorithm‑friendly videos, significantly amplifying brand reach. Created and managed monthly newsletters for an 8,000‑subscriber list, delivering a 34% open rate with tailored brokerage‑exclusive content and personalized agent versions, growing stronger client connections. Designed and maintained marketing materials, including branded templates for "For Sale," "Sold," "Under Contract," and "Closed" posts, as well as listing presentations and pre‑listing pamphlets – improving agent marketing efficiency and visibility. Positioned three agents on the 2023 Property Spark Top 20 Real Estate Agents on Social Media in Austin and two agents on the 2024 Property Spark Top 100 in Texas by developing impactful branding strategies and producing high‑performing content. Facilitated a complete redesign of the company website, overseeing updates to agent bios, blog content, and platform transitions to enhance user experience and increase online engagement. Ran targeted awareness ads through Facebook Business Manager, increasing page engagement and interactions while maintaining consistent brand messaging across platforms.