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Senior social media strategist with 10+ years of experience leading content strategy, creative direction, influencer marketing, and integrated cross-channel campaigns for national brands and growing businesses. Passionate about connecting brands to culture and community through platform-native storytelling that drives measurable growth. Experienced in photo/video production, analytics, and cross-functional campaign leadership from concept through execution. Background includes building and optimizing social and email marketing programs, managing creators and partnerships, and delivering platform performance improvements across Instagram, TikTok, Facebook, LinkedIn, Yelp, and Google Ads.…Senior social media strategist with 10+ years of experience leading content strategy, creative direction, influencer marketing, and integrated cross-channel campaigns for national brands and growing businesses. Passionate about connecting brands to culture and community through platform-native storytelling that drives measurable growth. Experienced in photo/video production, analytics, and cross-functional campaign leadership from concept through execution. Background includes building and optimizing social and email marketing programs, managing creators and partnerships, and delivering platform performance improvements across Instagram, TikTok, Facebook, LinkedIn, Yelp, and Google Ads.

Tori Tankersley

Social Media Manager, Content Strategist, Marketing Strategist, +2

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Senior social media strategist with 10+ years of experience leading content strategy, creative direction, influencer marketing, and integrated cross-channel campaigns for national brands and growing businesses. Passionate about connecting brands to culture and community through platform-native storytelling that drives measurable growth. Experienced in photo/video production, analytics, and cross-functional campaign leadership from concept through execution. Background includes building and optimizing social and email marketing programs, managing creators and partnerships, and delivering platform performance improvements across Instagram, TikTok, Facebook, LinkedIn, Yelp, and Google Ads.…Senior social media strategist with 10+ years of experience leading content strategy, creative direction, influencer marketing, and integrated cross-channel campaigns for national brands and growing businesses. Passionate about connecting brands to culture and community through platform-native storytelling that drives measurable growth. Experienced in photo/video production, analytics, and cross-functional campaign leadership from concept through execution. Background includes building and optimizing social and email marketing programs, managing creators and partnerships, and delivering platform performance improvements across Instagram, TikTok, Facebook, LinkedIn, Yelp, and Google Ads.

Available to hire

Senior social media strategist with 10+ years of experience leading content strategy, creative direction, influencer marketing, and integrated cross-channel campaigns for national brands and growing businesses. Passionate about connecting brands to culture and community through platform-native storytelling that drives measurable growth.

Experienced in photo/video production, analytics, and cross-functional campaign leadership from concept through execution. Background includes building and optimizing social and email marketing programs, managing creators and partnerships, and delivering platform performance improvements across Instagram, TikTok, Facebook, LinkedIn, Yelp, and Google Ads.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Integrated Social Media Strategist (Freelance) at Fore Fathers & Forged Fabrics (Freelance)

January 1, 2024 - Present

Developed and executed integrated social media strategies across Instagram, TikTok, Facebook, LinkedIn, and email marketing to create cohesive cross-channel campaigns. Produced high-quality photo and video content using Canon, Sony, and iPhone, creating Reels, branded visuals, and campaign assets that strengthen brand storytelling. Increased monthly Instagram views by 253% and grew Instagram audience by 16% through strategic content planning and community engagement. Increased Instagram audience by 50% and monthly Instagram views by 67% for Forged Fabrics by refining brand positioning and optimizing short-form video strategy. Partnered with brand leadership to develop campaign concepts, product launches, and content aligned with business goals and audience interests.

Senior Social Media Strategist at Fore Fathers & Forged Fabrics (Freelance)

January 1, 2024 - Present

Developed and executed integrated social media strategies across Instagram, TikTok, Facebook, LinkedIn, and email marketing to create cohesive, cross-channel campaigns. Produced high-quality photo and video content using Canon, Sony, and iPhone to create Reels, branded visuals, and campaign assets reinforcing brand storytelling. Increased monthly Instagram views by 253% and grew Instagram audience by 16% through strategic content planning and community engagement. Increased Instagram audience by 50% and monthly Instagram views by 67% for Forged Fabrics by refining brand positioning and optimizing short-form video strategy. Partnered with brand leadership on campaign concepts, product launches, and content aligning with business goals and audience interests.

Social Media Strategist at Language / American Sign Language (Native)

January 1, 2023 - January 1, 2024

Led social media strategy for the national Hooters brand and supported 300+ local franchise social media accounts. Grew the national Hooters Instagram audience by 48,000 followers, creating multiple million-view Reels including the highest-performing Reels on the account. Directed social media photoshoots and collaborated with creative teams to develop content for national campaigns. Built strategic partnerships with brands including Bars to Go Sports, NASCAR, Saturday Night Live, and Spencer's to expand brand reach and engagement. Represented Hooters at the first TikTok QSR Summit and presented quarterly performance reports and platform insights to clients and internal stakeholders.

Social Media Strategist at Ensign Language (Native) / Firehouse Agency (Hoote rs) (via Firehouse Agency)

January 1, 2023 - January 1, 2024

Led social media strategy for the national Hooters brand and supported 300+ local franchise social accounts. Grew the national Hooters Instagram audience by 48,000 followers and created multiple million-view Reels including the highest-performing Reels on the account. Directed social media photoshoots and collaborated with creative teams to develop content for national campaigns. Built strategic partnerships with brands including Bars to Ool Sports, NASCAR, Saturday Night Live, and Spencer’s to expand reach and engagement. Represented Hooters at the first TikTok QSR Summit and presented quarterly performance reports and platform insights directly to clients and internal stakeholders.

Senior Social Media Strategist (Freelance) at Another Round & Round Two (Freelance)

January 1, 2021 - Present

Developed and executed social media strategy across Instagram, TikTok, Facebook, email marketing, Yelp, and Google Ads to support brand growth and customer engagement. Planned and executed influencer campaigns and experiential events, including an opening event featuring 70+ local influencers generating organic social coverage via earned content. Managed partnerships with 100+ influencers to support events, product launches, and ongoing brand awareness initiatives. Increased Instagram following by 119% and TikTok following by 52% via strategic content planning, community engagement, and platform-specific storytelling. Designed branded email campaigns and marketing assets while reporting monthly KPIs to optimize campaign performance.

Social Media Strategist at Another Round & Round Two (Freelance)

January 1, 2021 - Present

Developed and executed cross-platform social media strategy across Instagram, TikTok, Facebook, email marketing, Yelp, Google Ads, and Google reporting to support brand growth and customer engagement. Planned and executed influencer campaigns and experiential events including a launch event featuring 70+ local influencers generating organic social coverage through earned content. Managed partnerships with 100+ influencers for ongoing brand awareness initiatives. Increased Instagram following by 119% and TikTok following by 52% through strategic content planning, community engagement, and platform-specific storytelling. Designed branded email campaigns and marketing assets while reporting monthly KPIs to optimize performance.

Social Media / Pinterest / Email Marketing (Freelance) at Honey + Hank (Freelance)

January 1, 2020 - January 1, 2022

Led social media strategy, Pinterest marketing, and email campaigns for an lifestyle and home décor brand. Increased Instagram following by 133% through seasonal storytelling, influencer partnerships, and content strategy. Developed an influencer program with 50+ creators, managing collaborations for product launches and seasonal collections. Created photography, email campaigns, and branded marketing assets, leveraging user-generated content and analytics to increase engagement and strengthen brand awareness.

Social Media Strategist (Freelance) at Dallas (Freelance)

January 1, 2020 - January 1, 2023

Developed and managed social media strategy, email marketing, and merchandise campaigns for an boutique fitness brand. Created and directed quarterly photo and video shoots, producing campaign assets for social media, paid advertising, and email marketing. Contributed to membership growth through strategic campaigns, generating more than 4,450 new riders. Designed branded email campaigns and marketing materials while tracking campaign performance to improve engagement and click-through rates.

Social Media Freelancer at Honey + Hank (Freelance)

January 1, 2020 - January 1, 2022

Led social media strategy, Pinterest marketing, and email campaigns for a lifestyle and home décor brand. Increased Instagram followers by 133% using seasonal storytelling, influencer partnerships, and content strategy. Built an influencer program with 50+ creators managing collaborations for product launches and seasonal collections. Created photography, email campaigns, and branded marketing assets featuring on Good Morning America. Leveraged user-generated content and analytics to increase engagement and strengthen brand awareness.

Social Media Freelancer at Dallas (Freelance)

January 1, 2020 - January 1, 2023

Developed and managed social media strategy, email marketing, and merchandising campaigns for a boutique fitness brand. Directed quarterly photo and video shoots producing campaign assets for social media, paid advertising, and email marketing. Contributed to membership growth generating 4,450+ new riders through strategic campaigns. Designed branded email campaigns and marketing materials while tracking performance to improve engagement and click-through rates.