user1598502

Led the evolution of Thigh Society's organic social presence, positioning the brand as a category leader through elevated creative, cultural relevance, and performance-driven strategy. Owned end-to-end organic social—from strategy and content production to community management, reporting, and optimization. Built workflows to scale across two international markets and integrated AI-powered customer engagement tools. Translated performance data into actionable insights, identifying content trends and growth opportunities. Collaborated with influencers, editors, and cross-functional teams to develop briefs and amplify reach through integrated UGC and creator-led content. Drove cohesive brand identity and voice across channels, ensuring consistency and timely execution of campaigns.

Led social media strategy and content across owned channels (Instagram, TikTok, Facebook, YouTube) with a client-focused approach. Built end-to-end campaign launches across brand partners and talent channels; collaborated with video editors and copywriters to optimize content and SEO for every channel, securing approvals and ensuring high-quality delivery for both owned and client channels. Cultivated brand partnerships with clients such as Free People, Headspace, and Dipsea, aligning campaigns with client marketing goals from contract through release. Managed cross-channel launch coordination, timelines, assets, scheduling, and communications to ensure seamless rollouts.