A website redesign project for The Sweet Life Kettle Corn Company, a Maine-based gourmet kettle corn brand with a strong community-focused mission. The goal was to create a more engaging online experience that could showcase the products while also communicating what makes the brand different. I worked on the visual layout, product presentation, page structure, imagery, user experience, and overall website direction. A major focus was making the store experience feel more inviting and giving visitors an easier way to discover the products and find retailers near them. The website also needed to communicate the story behind the brand, including its mission of creating real-world work opportunities for local high school students. I approached the design with a balance between e-commerce, storytelling, and visual branding, making sure the website could sell the product without losing the personality and purpose behind the business. The project included work across the website's key customer-facing areas, including the store experience, product presentation, retail locations, calls to action, and supporting brand content. webdesigner designer branding
- Web Designer



