I'm an experienced creative director and womenswear designer with Scandinavian roots, based in Paris. My work spans concept development, collection design, and the creation of imagery that resonates with global audiences. I bring expertise across the full spectrum of fashion design and collection development—from the initial concept to the final product and visual identity. Driven by a passion for craftsmanship, innovation, and sustainability, I combine insight, intuition, and creativity to craft brands and collections infused with both purpose and passion.

Tove Johansson

I'm an experienced creative director and womenswear designer with Scandinavian roots, based in Paris. My work spans concept development, collection design, and the creation of imagery that resonates with global audiences. I bring expertise across the full spectrum of fashion design and collection development—from the initial concept to the final product and visual identity. Driven by a passion for craftsmanship, innovation, and sustainability, I combine insight, intuition, and creativity to craft brands and collections infused with both purpose and passion.

Available to hire

I’m an experienced creative director and womenswear designer with Scandinavian roots, based in Paris. My work spans concept development, collection design, and the creation of imagery that resonates with global audiences. I bring expertise across the full spectrum of fashion design and collection development—from the initial concept to the final product and visual identity.

Driven by a passion for craftsmanship, innovation, and sustainability, I combine insight, intuition, and creativity to craft brands and collections infused with both purpose and passion.

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Language

English
Fluent
French
Fluent
Swedish
Fluent

Work Experience

Head of design womenswear at Maska Sweden
January 1, 2025 - September 9, 2025
Responsible for the design of all seasonal collections and the creative direction.
Creative director and design consultant at Tove Johansson Studio
January 1, 2004 - Present
Creative direction and trend forecasting for fashion and lifestyle brands, including concept to final product. Clients include Anthropologie, Atomic Soda, Belle Maison JP, Epice, Galeries Lafayette, Hakka Hakka JP, Jacadi, Maison Kitsune, Naf Naf, Martine Leherpeur.
Creative director and design consultant at Peclers, Paris
January 1, 2022 - September 9, 2025
Creative direction and design & image strategy for the ‘ready to wear’ seasonal collections.
Womenswear designer and design consultant at Peclers, Paris
January 1, 2019 - September 9, 2025
Creative direction and design for Peclers trendbooks and client projects.
Design consultant at Galeries Lafayette, Paris
January 1, 2018 - September 9, 2025
Responsible for the design of all GL seasonal collections & the creative direction.
Design consultant at Anthropologie
January 1, 2015 - September 9, 2025
Creative direction & storytelling for Anthropologie’s seasonal collections.
Trend forecasting and design consultant at White Sky, Paris
January 1, 2014 - September 9, 2025
Creative direction and design for client projects.
Trend forecasting and design consultant at Kjaer Global, London
January 1, 2001 - September 9, 2025
Creative direction and design for client projects.
Design Assistant for Christian Lacroix Ready-to-Wear and Jeans Line at Christian Lacroix, Paris
January 1, 1998 - September 9, 2025
Design of textiles, prints, and embroidery.
Head of design womenswear at Maska Sweden
January 1, 2025 - September 9, 2025
Head of design for all seasonal womenswear collections and the creative direction.
Creative director and design consultant at Tove Johansson Studio
January 1, 2025 - September 9, 2025
Creative direction & trend forecasting for fashion and lifestyle brands, from concept to final product. Clients included Anthropologie, Atomic Soda, Belle Maison JP, Epice, Galeries Lafayette, Hakka Hakka JP, Jacadi, Maison Kitsune, Naf Naf, Martine Leherpeur.
Creative director and design consultant at Tove Johansson Studio
January 1, 2022 - September 9, 2025
Creative direction and design & image strategy for the ready-to-wear seasonal collections.
Womenswear designer and design consultant at Peclers, Paris
January 1, 2004 - September 9, 2025
Creative direction and design for Peclers trendbooks and client projects.
Design consultant at Galeries Lafayette, Paris
January 1, 2015 - September 9, 2025
Responsible for the design of all Galeries Lafayette seasonal collections and the creative direction.
Design consultant at Anthropologie
January 1, 2014 - September 9, 2025
Creative direction and storytelling for Anthropologie’s seasonal collections.
Trend forecasting and design consultant at White Sky, Paris
January 1, 2012 - September 9, 2025
Trend forecasting and design for client projects.
Trend forecasting and design consultant at Kjaer Global, London
January 1, 1998 - September 9, 2025
Trend forecasting and design for client projects.
Design Assistant for Christian Lacroix Ready-to-Wear and Jeans Line at Christian Lacroix, Paris
January 1, 1997 - September 9, 2025
Design of textiles, prints, and embroidery.
Head of design womenswear at Maska Sweden
January 1, 2025 - September 9, 2025
Responsible for the design of all seasonal collections & the creative direction
Creative director and design consultant at Tove Johansson Studio
January 1, 2025 - September 9, 2025
Creative direction & trend forecasting for fashion and lifestyle brands, from concept to final product. Clients include Anthropologie, Atomic Soda, Belle Maison JP, Epice, Galeries Lafayette, Hakka Hakka JP, Jacadi, Maison Kitsune, Naf Naf, Martine Leherpeur
Creative director and design consultant at Maison Kitsune
January 1, 2022 - September 9, 2025
Creative direction and design & image strategy for the ready-to-wear seasonal collections
Womenswear designer and design consultant at Peclers
January 1, 2019 - September 9, 2025
Creative direction and design for Peclers trendbooks and client projects
Design consultant at Galeries Lafayette
January 1, 2018 - September 9, 2025
Responsible for the design of all GL seasonal collections & the creative direction
Design consultant at Anthropologie
January 1, 2015 - September 9, 2025
Creative direction & storytelling for Anthropologie’s seasonal collections
Trend forecasting and design consultant at White Sky
January 1, 2014 - September 9, 2025
Creative direction and design for client projects
Trend forecasting and design consultant at Kjaer Global
January 1, 2001 - September 9, 2025
Creative direction and design for client projects
Design Assistant for Ready-to-Wear and Jeans Line at Christian Lacroix
January 1, 1998 - September 9, 2025
Design of textiles, prints, and embroidery
Creative director and design consultant at Tove Johansson Studio
January 1, 2025 - September 9, 2025
Creative direction & trend forecasting for fashion and lifestyle brands including concept to final product. Clients include Anthropologie, Atomic Soda, Belle Maison JP, Epice, Galeries Lafayette, Hakka Hakka JP, Jacadi, Maison Kitsune, Naf Naf, Martine Leherpeur.
Head of design womenswear at Maska Sweden
January 1, 2025 - September 9, 2025
Responsible for the design of all seasonal collections & the creative direction
Creative director and design consultant at Peclers, Paris
January 1, 2022 - September 9, 2025
Creative direction and design & image strategy for the 'ready to wear' seasonal collections
Womenswear designer and design consultant at Peclers, Paris
January 1, 2019 - September 9, 2025
Creative direction and design for Peclers trendbooks and client projects
Design consultant at Galeries Lafayette
January 1, 2018 - September 9, 2025
Responsible for the design of all GL seasonal collections & the creative direction
Design consultant at Anthropologie
January 1, 2015 - September 9, 2025
Creative direction & storytelling for Anthropologie’s seasonal collections
Trend forecasting and design consultant at White Sky
January 1, 2014 - September 9, 2025
Creative direction and design for client projects
Trend forecasting and design consultant at Kjaer Global
January 1, 2001 - September 9, 2025
Creative direction and design for client projects
Design Assistant for Christian Lacroix Ready-to-Wear and Jeans Line at Christian Lacroix
January 1, 1998 - September 9, 2025
Design of textiles, prints, and embroidery
Head of Design, Womenswear at Maska Sweden
January 1, 2025 - September 9, 2025
Responsible for the design of all seasonal collections and the creative direction.
Creative Director and Design Consultant at Tove Johansson Studio
January 1, 2025 - September 9, 2025
Creative direction and trend forecasting for fashion and lifestyle brands including concept to final product. Clients include Anthropologie, Atomic Soda, Belle Maison JP, Epice, Galeries Lafayette, Hakka Hakka JP, Jacadi, Maison Kitsune, Naf Naf, Martine Leherpeur.
Creative Director and Design Consultant at Peclers, Paris
January 1, 2022 - September 9, 2025
Creative direction and design & image strategy for the ‘ready to wear’ seasonal collections.
Womenswear Designer and Design Consultant at Peclers, Paris
January 1, 2019 - September 9, 2025
Creative direction and design for Peclers trendbooks and client projects; Galeries Lafayette (Paris) as a client.
Design Consultant at Galeries Lafayette, Paris
January 1, 2018 - September 9, 2025
Responsible for the design of all GL seasonal collections and the creative direction.
Design Consultant at Anthropologie
January 1, 2015 - September 9, 2025
Creative direction & storytelling for Anthropologie’s seasonal collections.
Trend Forecasting and Design Consultant at White Sky, Paris
January 1, 2014 - September 9, 2025
Trend forecasting and design for client projects.
Trend Forecasting and Design Consultant at Kjaer Global, London
January 1, 2001 - September 9, 2025
Creative direction and design for client projects.
Design Assistant for Ready-to-Wear and Jeans Line at Christian Lacroix, Paris
January 1, 1998 - September 9, 2025
Design of textiles, prints, and embroidery.
Head of Design, Womenswear at Maska Sweden
January 1, 2025 - September 9, 2025
Responsible for the design of all seasonal collections and the creative direction
Creative Director and Design Consultant at Tove Johansson Studio
January 1, 2025 - September 9, 2025
Creative direction and trend forecasting for fashion and lifestyle brands including concept to final product. Clients include Anthropologie, Atomic Soda, Belle Maison JP, Epice, Galeries Lafayette, Hakka Hakka JP, Jacadi, Maison Kitsune, Naf Naf, Martine Leherpeur
Creative Director and Design Consultant at Maison Kitsune, Paris
January 1, 2022 - September 9, 2025
Creative direction and design & image strategy for the ready-to-wear seasonal collections
Womenswear Designer and Design Consultant at Peclers, Paris
January 1, 2019 - September 9, 2025
Creative direction and design for Peclers trendbooks and client projects
Design Consultant at Galeries Lafayette, Paris
January 1, 2018 - September 9, 2025
Responsible for the design of all GL seasonal collections & the creative direction
Design Consultant at Anthropologie
January 1, 2015 - September 9, 2025
Creative direction & storytelling for Anthropologie’s seasonal collections
Trend Forecasting and Design Consultant at White Sky, Paris
January 1, 2014 - September 9, 2025
Trend forecasting and design for client projects
Trend Forecasting and Design Consultant at Kjaer Global, London
January 1, 2001 - September 9, 2025
Creative direction and design for client projects
Design Assistant at Christian Lacroix, Paris
January 1, 1998 - September 9, 2025
Design of textiles, prints, and embroidery for Ready-to-Wear and Jeans Line

Education

Foundation degree at Central Saint Martins, London
January 1, 1994 - January 1, 1995
Bachelor’s degree at Central Saint Martins, London
January 1, 1995 - January 1, 1999
Foundation degree at Central Saint Martins, London
January 1, 1994 - January 1, 1995
Bachelor’s degree Fashion Design with Marketing at Central Saint Martins, London
January 1, 1995 - January 1, 1999
Bachelor’s degree Fashion Design with Marketing at Central Saint Martins, London
January 1, 1995 - January 1, 1999
Foundation degree Design and Applied Arts at Central Saint Martins, London
January 1, 1994 - January 1, 1995
Bachelor's degree Fashion Design with Marketing at Central Saint Martins, London
January 1, 1995 - January 1, 1999
Foundation degree Design and Applied Arts at Central Saint Martins, London
January 1, 1994 - January 1, 1995
Foundation degree Design and Applied Arts at Central Saint Martins, University of the Arts London, London
January 1, 1994 - January 1, 1995
Bachelor’s degree Fashion Design with Marketing at Central Saint Martins, University of the Arts London, London
January 1, 1995 - January 1, 1999
Foundation degree at Central Saint Martins, London
January 1, 1994 - January 1, 1995
Bachelor’s degree Fashion Design with Marketing at Central Saint Martins, London
January 1, 1995 - January 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Professional Services, Media & Entertainment, Manufacturing, Other, Consumer Goods