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Hi, I’m Victoria González, a Senior Copywriter and Content Strategist who loves turning complex ideas into clear, engaging stories. Over 5+ years, I’ve built multichannel campaigns across tech, tourism, and service sectors, focusing on conversion, brand positioning, and audience engagement. I’m passionate about storytelling, SEO writing, and brand development, and I enjoy leveraging AI-powered marketing tools to boost efficiency. Beyond crafting compelling copy, I lead cross-functional teams, design full-funnel content strategies, and optimize campaigns with data-driven insights. I’ve implemented CRM-integrated workflows, improved content production efficiency by 30%, and collaborated with design, media buying, and UX to deliver measurable results.…Hi, I’m Victoria González, a Senior Copywriter and Content Strategist who loves turning complex ideas into clear, engaging stories. Over 5+ years, I’ve built multichannel campaigns across tech, tourism, and service sectors, focusing on conversion, brand positioning, and audience engagement. I’m passionate about storytelling, SEO writing, and brand development, and I enjoy leveraging AI-powered marketing tools to boost efficiency. Beyond crafting compelling copy, I lead cross-functional teams, design full-funnel content strategies, and optimize campaigns with data-driven insights. I’ve implemented CRM-integrated workflows, improved content production efficiency by 30%, and collaborated with design, media buying, and UX to deliver measurable results.

Victoria González

Copywriter, Content Strategist, Brand Designer, +1

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Hi, I’m Victoria González, a Senior Copywriter and Content Strategist who loves turning complex ideas into clear, engaging stories. Over 5+ years, I’ve built multichannel campaigns across tech, tourism, and service sectors, focusing on conversion, brand positioning, and audience engagement. I’m passionate about storytelling, SEO writing, and brand development, and I enjoy leveraging AI-powered marketing tools to boost efficiency. Beyond crafting compelling copy, I lead cross-functional teams, design full-funnel content strategies, and optimize campaigns with data-driven insights. I’ve implemented CRM-integrated workflows, improved content production efficiency by 30%, and collaborated with design, media buying, and UX to deliver measurable results.…Hi, I’m Victoria González, a Senior Copywriter and Content Strategist who loves turning complex ideas into clear, engaging stories. Over 5+ years, I’ve built multichannel campaigns across tech, tourism, and service sectors, focusing on conversion, brand positioning, and audience engagement. I’m passionate about storytelling, SEO writing, and brand development, and I enjoy leveraging AI-powered marketing tools to boost efficiency. Beyond crafting compelling copy, I lead cross-functional teams, design full-funnel content strategies, and optimize campaigns with data-driven insights. I’ve implemented CRM-integrated workflows, improved content production efficiency by 30%, and collaborated with design, media buying, and UX to deliver measurable results.

Available to hire

Hi, I’m Victoria González, a Senior Copywriter and Content Strategist who loves turning complex ideas into clear, engaging stories. Over 5+ years, I’ve built multichannel campaigns across tech, tourism, and service sectors, focusing on conversion, brand positioning, and audience engagement. I’m passionate about storytelling, SEO writing, and brand development, and I enjoy leveraging AI-powered marketing tools to boost efficiency.

Beyond crafting compelling copy, I lead cross-functional teams, design full-funnel content strategies, and optimize campaigns with data-driven insights. I’ve implemented CRM-integrated workflows, improved content production efficiency by 30%, and collaborated with design, media buying, and UX to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Project Marketing Manager / Copywriter Senior at Peanuts Agency

April 1, 2020 - Present

I lead the design, development, and execution of multichannel content campaigns for brands across various industries, focused on achieving conversion, positioning, and engagement goals. I designed and implemented full-funnel content strategies for 20+ brands, wrote high-converting copy for performance campaigns, introduced AI-powered tools and CRM-integrated workflows, boosting content production efficiency by 30%. I also led a cross-functional creative team and managed campaigns through Meta Ads, Google Analytics, and WordPress, continuously optimizing performance based on KPIs and A/B testing insights.

Consultora en Marketing Digital / Copywriting Estratégico at Lock And Be Free

October 1, 2019 - April 1, 2020

Advised tourism businesses on enhancing their digital presence through user-focused content and compelling brand storytelling. Wrote SEO-optimized web and email copy that increased CTRs by an average of 45%, developed tailored brand voices for international audiences, and designed lead generation funnels and automated content flows to improve the customer journey.

Social Media & Content Manager at Advanced POS Solution, Inc.

February 1, 2019 - September 1, 2019

Oversaw B2B digital communications for a fintech company focused on automated collection systems. Produced technical and educational content for diverse buyer personas, increased engagement by 60% through interactive posts and client success stories, and aligned messaging with core business goals using real-time analytics and collaboration with product and sales teams.