Available to hire
Hi, I’m Tatiana Pressner, a graphic designer with 16 years of experience specializing in digital advertising and marketing collateral. I excel at visual storytelling, copywriting, and experience design, and I help strengthen corporate branding while delivering cohesive campaigns.
My work has improved customer satisfaction by 35% within six months.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Senior Graphic Designer at Fluent Cannabis
April 30, 2025 - July 15, 2025Designed branding materials enhancing visual identity across platforms. Collaborated with marketing on graphics for product launches. Created packaging designs aligning with brand guidelines and consumer preferences. Utilized Adobe Creative Suite, Figma, and 3D tools for high-quality visuals. Developed motion graphics for digital campaigns boosting storytelling and awareness. Conducted campaigns for five cannabis product lines ensuring consistent branding while working with teams under tight deadlines.
Senior Graphic Designer - Motion Graphic Designer at Trulieve
July 31, 2023 - July 15, 2025Delivered design direction for 10+ product launches, boosting prelaunch engagement by 15%. Launched marketing campaigns increasing conversion rates by 25%. Transformed complex product data into infographics for numerous presentations improving clarity. Standardized brand guidelines across 50+ retail locations to ensure visual consistency and positive feedback. Conceptualized campaigns increasing social media engagement by 25%. Created marketing materials to enhance cannabis industry brand presence, also handling UI and UX design, brand identity design, and motion graphics.
Graphic Designer / Marketing Assistant at Beghelli USA - MEX
July 31, 2021 - July 15, 2025Created infographics and PowerPoint presentations boosting audience engagement by 40% and quote requests by 30%. Produced marketing materials including brochures and banners enhancing brand visibility. Designed visual assets strengthening brand recognition and collaborated with teams on design strategies. Incorporated stakeholder feedback improving design approval rates. Conceptualized print materials and signage.
Graphic Designer at Key International
April 30, 2019 - July 15, 2025Designed engaging visual content for digital and print media improving brand visibility and customer engagement. Collaborated with cross-functional teams developing cohesive marketing campaigns. Created wireframes and prototypes streamlining design processes and improving user experience. Mentored junior designers enhancing team productivity.
Freelancer at Various Clients including Ford, Martha Stewart, Royal Caribbean, MSC Cruises
January 31, 2017 - July 15, 2025Developed tailored solutions for diverse client needs enhancing service delivery and customer satisfaction. Conducted market research to inform project strategies optimizing outcomes. Collaborated with cross-functional teams streamlining processes and improving efficiency. Mentored junior freelancers fostering skill development. Produced marketing strategies enhancing brand visibility for high-profile clients.
Senior Graphic Designer at Fluent Cannabis
March 30, 2025 - September 20, 2025Senior Graphic & Presentation Designer | Motion Graphics at Freelance
April 1, 2015 - PresentCollaborated with global brands including Ford, Martha Stewart, Royal Caribbean, SABMiller, Pensacola International Airport, Medi Weightloss, MSC Cruises to deliver cohesive digital, motion, and branded content aligned with marketing and campaign objectives. Developed innovative graphic design projects that enhanced brand visibility, resulting in a 20% increase in client satisfaction ratings within three months. Collaborated with clients to develop custom design solutions that enhanced marketing collateral, resulting in a 30% increase in brand recognition within six months. Executed over 40 unique motion graphics pieces as part of a comprehensive design strategy, resulting in a 30% increase in viewer engagement within three months.
Senior Graphic Designer | Motion Graphics Expert at FLUENT Cannabis
August 1, 2023 - April 1, 2025Designed branding materials, enhancing visual identity across platforms. Led the design and execution of graphics for over 10 product launches, enhancing campaign development and achieving a 35% increase in audience engagement within six months. Developed innovative packaging designs that reinforced visual identity and adhered to brand guidelines, leading to a 30% increase in consumer recognition within six months. Implemented cost-efficient design processes and strategic frameworks to support email campaigns, templates, and web services.
Senior Graphic Designer | Motion Graphics at Trulieve
June 1, 2021 - July 1, 2023Produced 50+ marketing materials, including brochures and videos, enhancing audience engagement by 30% within six months through consistent brand messaging. Streamlined project workflows by developing design templates, reducing turnaround times by 25% within three months, enhancing team collaboration across departments. Elevated brand visibility by managing the creation of engaging social media stories with special effects, achieving a 40% increase in follower engagement within one year.
Graphic Designer | Marketing & Motion at Beghelli USA
May 1, 2019 - July 1, 2021Created engaging infographics, webinars in English and Spanish, and spec sheets that improved audience understanding and retention. Developed engaging spec sheets that improved clarity in engineering information, leading to a 30% increase in project efficiency within six months. Worked with engineering stakeholders to ensure clarity and accuracy across infographics, bilingual webinars, and spec sheets, strengthening audience comprehension and retention.
Art Director | Marketing Coordinator | Architectural Retouching at Key International Inc
January 1, 2017 - April 1, 2019Directed the creation of over 15 branding materials, resulting in a 30% increase in audience engagement by aligning design with marketing strategies within three months. Enhanced client engagement through strategic digital marketing initiatives, resulting in a 25% increase in property inquiries within six months. Led the development of email campaigns with cross-functional teams, driving a 40% open rate and improving client retention by 15% through strategic performance metrics.
Education
Bachelor of Science at The Art Institute of Fort Lauderdale
January 3, 2005 - January 5, 2009BUSINESS OPERATIONS - MARKETING CERTIFICATE at St. Petersburg College
January 11, 2030 - January 1, 2027Master of Marketing and Business (MBA) at St. Petersburg College
January 1, 2025 - December 1, 2027Bachelor of Science: Graphic and Digital Design at Art Institute of Fort Lauderdale
January 11, 2030 - March 12, 2026Qualifications
Recipient of the Best in Show Award at the 2025 Bachelor of Graphic Design Graduation Exhibition."
January 5, 2009 - January 5, 2009Honored for a bold, cohesive body of work that demonstrated strong visual storytelling, innovation, and design excellence. Selected as the standout portfolio among the graduating class.
Certified Creative Director
September 2, 2024 - December 23, 2024Successfully completed a program focused on advanced creative leadership, branding strategy, and art direction within the field of graphic design.
Award Finalist
January 11, 2030 - September 30, 2025Bachelor in Advertising & Marketing
January 11, 2030 - March 12, 2026Creative Director
January 1, 2025 - March 12, 2026Start the UX Design Process: Empathize, Define, and Ideate
May 1, 2023 - March 12, 2026Foundations of User Experience (UX) Design
May 1, 2023 - March 12, 2026Industry Experience
Other, Consumer Goods, Retail, Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet
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